
Analyze cost of sales by products and services, showing how Apple’s 56.6 billion cost supports 91.8 billion in revenue, with 52 billion for products and 4.5 billion for services.
Interpret Apple’s income statement by comparing quarters to note higher sales and costs (cost of sales), rising operating income, and the geographic revenue mix, especially iPhone’s dominance.
Learn how a balance sheet reports a company's assets and liabilities, revealing its net worth through shareholders equity. The lecture distinguishes current and non-current assets and liabilities with Apple examples.
Interpret Apple's balance sheet by highlighting a 340 billion asset base and about 200 billion in cash and marketable securities, and analyze debt, equity, and the book value.
Understand how Apple's cash flow statement links net income to cash by detailing operating, investing, and financing activities and explaining depreciation and amortization as non-cash items.
As part of the course project, please see the instructions below.
1. Pick a company whose products you love (e.g. I really like Apple so chose to discuss its financial statements), it can be any brand whose clothes you like or whose burgers you fancy or whose cars you would love to own one day.
2. Go to their investor relations page and pick out their latest financial statements.
3. Spend some time looking and understanding their report.
4. Write a short report (around 300 words) summarising your thoughts on the company’s financials, what you think about their profitability, their size, how they are spending cash, and if you think it makes sense. Do you like them more or less after understanding their financial statements?
Hi guys, my name is Jas. I live in London and for the past 6 years have been working at a top Investment Bank where I spend a lot of time researching and understanding companies – how they do business, what industry they operate in, what is the competitive landscape, how is the company management.
When I started, this was an area that everyone said was very difficult to understand if you are not an accountant or a financial expert.
What I have come to realize in the past few years is that while some of this is true, I believe that everyone can get a good basic understanding of these concepts without having a background in this area.
Through this course, I want to go over some of these concepts which you will hopefully see are fairly intuitive and easy to understand, and start you on this journey of becoming great analyzers!