Learn Adwords & Facebook PPC With A Former Google Employee

In this first lecture you'll learn how the most important parts of the Adwords system work and what you can do to leverage those aspects even before you setup your first campagn.

In this section i'll speak a bit about the simple foundation mistake that most marketers make when creating campaigns in Adwords.

We'll cover the details of what makes a good ad and how to get into the habit of making your ads stand out on a page of search results.

We'll walk through the entire campaign setup phase from step one right through to pushing a campaign live. You'll learn how to get a campaign setup in the most efficient way while understanding the key options available as you go through the process.

In this section we'll walk though the various types of keyword structures you can use in your campaigns and you'll see how these variations can dramatically affect how your ads will show.

You'll learn how to create adgroups with longevity in mind and avoid the simple mistake that leads most advertisers to get inconsistent campaign performance.

We'll take a look at some of the core tools you can use to craft an effective campaign strategy and why you should become familiar with them.

You'll learn the simple and effective ad feature that will allow you to get more clicks that your competitors.

Conversion tracking can often be seen as something difficult and awkward to setup, in this section you'll see a full walk through of the setup process and how to make it pain free.

We'll take a look at some simple filtering options and processes that you can use within the interface to spot potential issues with your campaigns and then fix them.

In this first display advertising section you'll learn how to setup a remarketing with a full walk through and how to use this type of campaign to get the right people to come back to your website and take the action you want.

In this section you'll see how to find the right mix of display targeting options for your business and how to find the ideal places to show your ads to the right target audience.

You'll learn a simple but hugely effective technique for minimising inefficient spending across your campaigns while simultaneously improving targeting and getting you better quality ad clicks in larger volume.

A case study detailing how you can further improve your ad copy to get the response you want.

A case study outlining the depths to which keyword grouping will positively impact your campaign performance.

A case study showing the effectiveness of remarketing with a simple setup even for niche websites.

We'll review some facts about Facebook overall along with some indicators of where this network is headed in the coming years as an advertising platform.

We'll walk through the key advantages of Facebook ads and how to identify when its the right time to advertise here so that you can make the most of the platform for your business.

In this section you'll learn about user personas and how you can create one in just a couple of minutes. Once you've done this, you'll greatly simplify the steps of setting up a Facebook campaign and showing your ads to the right people.

You'll learn how to leverage a free tool that allows you to get deep insights into your target market that you can use as the basis of your campaign. Learn details about your target market that will help you find the users who will want to click on your ads before you even spend a penny.

You'll learn the important differences in performance objectives and how to choose the one thats suitable for your business and your goals.

We'll take a detailed look at all the demographic targeting options available to us in the interface and walk through the process of using this targeting method the right way.

You'll learn how to go deep with your campaign targeting with some simple insights into tapping the unconscious actions of your target audience to get them to your website.

You'll learn a powerful method by which to find untapped target users who are highly likely to be interested and ready to buy your product or service.

We'll take a look at how you can use Facebook connections to boost your campaign and find more individuals who are interested in your offering.

I'll show you how to get the most from your budget and show your ads only in the best formats. Our work earlier in this section pays off here.

We'll talk about how to setup your campaigns so that you give yourself the best chance of success in the long run and the one key principal that so many people ignore.

We'll take a look at how you can quickly generate likes for your page while giving your target audience the kind of content that they love.

I'll show you how to setup advanced campaigns within your account to find even more users who are likely to be interested in your product or service.

An example of how a localised Facebook campaign can drive sales even for an unusual type of business and some inspiration for your campaigns.

We'll walk through the important principals of CRO and the key aspects of this practice along with what you can get from implementing small clever changes.

You'll learn the process for using simple ideas to generate more sales, all without needing to increase your costs.

I'll show you the shortcut to using statistics as the basis for your decisions when you make a change to a campaign or your website so that you can be sure that you're doing the right thing everytime.

We'll walk through an analysis of a high converting webpage and highlight the easiest features you can adopt on your site to increase conversions quickly and earn more money.

You'll learn about secondary conversions and how you can use them as a pathway to getting more sales.

We'll start this section with an explanation of the structure of a Google Analytics account. Taking a few moments to understand this takes away many of the complications of website tracking and analsyis.

You'll learn how to setup your analytics account and be ready to gather data with just a few easy to follow steps.

You'll see a live walkthrough of three reports you can use in GA right away along with a step by step guide to drawing actionable insights from the numbers you see. You'll not only learn how to use these reports but you'll know how to take action and apply the data to make real changes to optimize your campaigns and website.

You'll learn how to link your Adwords account to Google Analytics in a step by step walkthrough along with details of the added benefits you'll get when you do this.

In this section I'll show you an incredibly powerful tool that will allow you to skip the most complex aspects of website tracking and get straight into setting up advanced analytics without needing to learn any code or website development skills.