Design & Develop Unique Customer Value / Selling Proposition
What you'll learn
- Understand what is a Value Proposition
- Understand why do you need to have a Winning Value Proposition
- Learn how to develop a Winning Value Proposition using tools like Customer Insight Generation, Concept Development and Testing
- Develop a Winning Value Proposition for your current or new business!
- Real Life Case Reviews
Requirements
- Open mind and willingness to learn and DO
Description
Facing challenges in getting more customers? Don’t know what to communicate to get them interested?
Take a look at this Udemy course only where you will
Build your existing or new products business by developing a Winning Value Proposition because...Unlike other courses we not only tell you how to develop Value Proposition but also help you develop and test if this is the Winning Value Proposition for you
Gain Practical Experience by doing real life assignments
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I formally learnt how to develop a Winning Value Proposition when I was the Regional Franchise Operations Director with the responsibility of developing new products for J&J in Asia Pacific Region working with the Regional R&D and Marketing Teams. We went through a weeklong workshop where we actually developed many value propositions for one of J&J Businesses using the process outlined in this course. These value proposition were later tested and modified to become Winning Value Propositions
I have continued to use the learnings from the above workshop from then in all my work involving marketing of an existing or new product for self and my clients including IIM Udaipur recently
What I am sharing with you here is not taught in management institutes but used in the industry. You have an opportunity to learn such a process and apply for your business by discussing with me as you go along in the course
Look at what are students like you saying about this course
"Awesome content! so far did not find it covered in the way it has been covered in the all the marketing text books including Kotler!"
"I am very happy to complete this course and I thank principal of udemy"
Preview for yourself 50% of lectures for FREE covering each section. If you like the content, enroll for the course, enjoy and Develop a Winning Value Proposition for you to start building a successful business! If don't like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
Who this course is for:
- Entrepreneurs
- Startups
- Business Leaders
- Product Managers
- Brand Managers
Instructor
- 4.4 Instructor Rating
- 1,558 Reviews
- 102,564 Students
- 33 Courses
Arun Singhal is the Founder, Principal Mentor & Managing Partner of Enrichmentors. He founded Enrichmentors in 2007 to help Individuals, Small & Medium Enterprises improve their performance though consultation, coaching and counseling.
He has done his MBA in Marketing and Finance from the esteemed Indian Institute of Management (IIM), Bangalore, India. Arun worked for Dumex, Johnson & Johnson and Unilever in India and Asia Pacific based in Delhi, Mumbai and Singapore in a variety of management roles spanning over sales, marketing, operations and general management for 26 years. Some of the companies Arun has worked as a consultant over last 14 years are Volkswagen, Kris, Bayer, Cello, Makarizo, Mayur Suitings, Ayushakti, Mind Technologies, Hia Designs and more.
He also worked with IIM Udaipur as Head of Placement after having worked there as Career Services Advisor
His mission now is to share his knowledge and experiences of these 40 years with Individuals, Small & Medium Enterprises like you and help them improve their performance.