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30-Day Money-Back Guarantee
Business Entrepreneurship Marketing Strategy

Marketing Customer Analytics, Segmentation, and Targeting

Learn how to analyze market based on customer and location data analytics with the most powerful tools available
Rating: 4.7 out of 54.7 (399 ratings)
1,606 students
Created by Mohammad Reza Habibi, Ph.D.
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Customer Analytics for Marketing Segmentation and Targeting
  • Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
  • Mass and Niche Marketing Strategies
  • Location Based Market Analyses
  • Digital Marketing
  • Analyzing locations for restaurant business and retail business
  • data analytics
Curated for the Udemy for Business collection

Requirements

  • Familiarity with Microsoft excel

Description

Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing.

In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.


Who this course is for:

  • Professionals and students interested in how to implement an actual segmentation and targeting
  • Business owners curious about analyzing a location for future or current business
  • Anyone interested in marketing and customer analyses
  • Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes

Course content

5 sections • 18 lectures • 2h 19m total length

  • Preview03:41

  • Preview14:27
  • What Is Effective Segmentation?
    03:54
  • Bases for Segmentation
    07:48
  • Target Market Selection
    07:52
  • How to Implement Segmentation? Different Methods of Segmentation
    03:40

  • Introduction to GFK MRI
    02:48
  • How to Read and Interpret GFK MRI Database
    15:50
  • Finding Mass and Niche Markets for 6500 Products and Brands
    12:38
  • MRI Calculations and Marketing Strategies
    16:56

  • Introduction to Location-Based Market Analytics
    03:33
  • Login to ESRI BAO and Define Map Area for Analytics
    03:26
  • Esri Infographics and Reports Overview
    02:59
  • Preview14:05
  • Restaurant Marketplace Profile
    03:37
  • Retail Marketplace Analytics
    06:23

  • Household and Home Expenditure Analytics
    07:27
  • Lecture 18: Smart Map Search
    07:59

Instructor

Mohammad Reza Habibi, Ph.D.
Professor of Marketing and Business
Mohammad Reza Habibi, Ph.D.
  • 4.6 Instructor Rating
  • 1,156 Reviews
  • 4,339 Students
  • 3 Courses

I am a marketing professor in a major university in California and have a Ph.D in marketing with specialization in Consumer Behavior and Digital Marketing. I have several years of industry experience and continue to consult with local and international firms. Education is my passion and I live by empowering my students to find their way in life and learn marketing.

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