Marketing Customer Analytics, Segmentation, and Targeting
- 2 hours on-demand video
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
Get your team access to 4,000+ top Udemy courses anytime, anywhere.Try Udemy for Business
- Customer Analytics for Marketing Segmentation and Targeting
- Marketing Analytics, Digital and Media Selection and business Segmentation and Targeting Tools
- Mass and Niche Marketing Strategies
- Location Based Market Analyses
- Digital Marketing
- Analyzing locations for restaurant business and retail business
- data analytics
- Familiarity with Microsoft excel
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing.
In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
- Professionals and students interested in how to implement an actual segmentation and targeting
- Business owners curious about analyzing a location for future or current business
- Anyone interested in marketing and customer analyses
- Anyone interested to learn most important marketing skills; customer analytics for segmentation purposes
This course is about learning how to know your customer and how to run a segmentation and targeting analyses like professionals. I will teach you some of the latest technologies that marketers and large corporations use in order to segment the market and find the right target customer and targeting strategy. You will learn also how to analyze market locations and generate insight for any business that is dependent on their location such as retail stores, restaurants, services, etc.
In this video I explain
what is the concept of segmentation,
why is it so important,
what are the benefits of Segmentation
Several examples of Business Success or Failure Due to Segmentation
This short video explains the criteria for an effective segmentation. When marketers divide customers into different groups, the groups should have certain similarities and differences and also have to meet certain criteria. Not meeting these criteria can lead to ineffective and bad market segments, which will lead to loss.
In this lecture I discuss different variables and methods to cut the market into segments. Various variables such as demographics, lifestyle, usage behavior and so on will be used to find groups of customers who have similar behavior towards a product or service. Understanding these variables are crucial when it comes to successful marketing
After segmentation, marketers job is to select the most attractive segments to target them. It means that marketers develop the marketing mix (product, promotion, pricing, and place) in accordance to the target markets. This video discusses this process as well as two most important targeting strategies; niche marketing and mass marketing.
In this short lecture I explain various methods by which marketers can segment the market. It is either by primary research or use of available professional tools such as GFK MRI or ESR Business Analyst Online and other similar tools. It is important to have a big picture of how segmentation is actually done before proceeding to the tools and actually doing it.
In this lecture I introduce to you one of the most powerful and widely used tools for segmentation, targeting, and media selection for more than 6000 brands and products in the United States. GFK is a global market research firm that provides marketers with necessary tools for customer analytics and research.
Here we use excel to manipulate the data downloaded from GFK MRI in order to find the right groups to target as niche and mass marketing strategies. This is your chance to do an actual segmentation, a practice that not many professionals have the chance to do!
This lecture takes you to the inside of a very powerful geo-spatial analytics tool designed for business purposes and shows you how to define an area for study. In this case we use Beverly Hills area! let's see what's going on in Beverly Hills neighborhood.
This is one of my favorite parts of this course. In this section I will teach you how to explore any location in America and find out about different groups of people who live there. You will get a very accurate report of residential composition of neighborhoods and can rapidly figure out what areas are a good fit for business investment.