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Beginner Local SEO | The Foundations of What Google Wants
Rating: 4.5 out of 5(1,421 ratings)
30,018 students

Beginner Local SEO | The Foundations of What Google Wants

Understand exactly what Google is looking for to rank your local business higher than your competition in your city.
Created byJoshua Mackens
Last updated 9/2014
English

What you'll learn

  • By the end of the course you will understand exactly what Google is looking for to rank your local business higher in search results for your industry and city.

Course content

1 section • 8 lectures • 43m total length

  • Introduction to Begginer Local SEO1:48

    Getting started with Local SEO and what you can expect from the Beginner Local SEO course!

  • The 5 Pillars of Local SEO4:01

    Josh breaks down the 5 major pillars of Local SEO. These are the 5 elements any good Local SEO campaign focuses their complete attention on.

  • The 1st Pillar: Your "Google My Business" Page9:19

    Josh talks about the 1st Pillar of Local SEO: Google My Business Pages. Josh will show you a live example of a Google My Business Page and how to optimize it.

  • The 2nd Pillar: Local Search Directories ala Citations7:19

    Josh talks about the 2nd Pillar of Local SEO: Local Search Directories OR Citations. Josh will explain what citations are and show how local search directories help in the process of creating citations through live examples.

  • The 3rd Pillar: Online Reviews8:32

    Josh talks about the 3rd Pillar of Local SEO: Online Reviews. Josh explains why online reviews are important in general, not just for Local SEO; as well as where Google wants to see you get online reviews.

  • The 4th Pillar: What is Your Website Saying About You? - "On-Page SEO"4:37

    Josh talks about the 4th Pillar of Local SEO: On-Page Optimization. Josh shows you what Google is really looking for on your website and the basics of what to change to give Google the signals they want.

  • The 5th Pillar: What Are Other Websites Saying About You? - "Off-Site SEO"5:17

    Josh talks about the 5th Pillar of Local SEO: Backlinks. Josh shows you what Google is really looking for when it comes to other websites and linking back to your website with live examples of what backlinks look like and how it all works.

  • Beginner Local SEO Conclusion2:25

    Congratulations! You're now a graduate of the Beginner Local SEO video course!

Requirements

  • A willingness to learn Local SEO

Description

This course is designed to take the Local SEO beginner through Local SEO basics with the end result being a firm foundational knowledge of Local SEO. At the end of this course the local business will be equipped with the understanding of what Google is looking for from their local business to rank higher on the search engine for their industry and city of choice. The student will be able to use this knowledge as a base to launch themselves into further, more advanced Local SEO learning. After taking this course, the student will have come from knowing absolutely nothing about how Local SEO works to having a strong, foundational knowledge of Local SEO.

Who this course is for:

  • Local business owners or employees that have zero to below basic knowledge of Local SEO

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