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Learn B2B Powered By Account Management
Rating: 4.4 out of 5(5 ratings)
113 students

Learn B2B Powered By Account Management

Learn intricacies of account management in B2B marketing
Last updated 6/2025
English

What you'll learn

  • Learn basics of B2B marketing approach
  • Understand identification of prospects
  • Explore opportunities in B2B clients
  • Proactively gain a competitive advantage in selling

Course content

1 section5 lectures34m total length
  • Overview of the course on Learn B2B powered by account management7:14
  • KYC - Know Your B2B Clients2:49

    Master know your B2B clients (KYC) and the role of account management in B2B sales, distinct from B2C. Identify prospects via market research and secondary data, targeting corporate accounts.

  • Concept and Practice of Account Management5:12
  • The Sales Process12:44

    Explore how account management powers the B2B sales process, from identifying prospects to nurturing leads, using CRM tools like Salesforce, ABM, and marketing automation.

  • Mapping an Account6:29

Requirements

  • Suitable for beginners in B2B sales. No prerequisites.

Description

Mastering B2B Marketing & Strategic Account Management

Unlock the secrets of B2B success with this comprehensive course on B2B Marketing and Account Management. Designed for professionals, entrepreneurs, and aspiring marketers, this course provides the tools and strategies needed to thrive in the complex world of business-to-business relationships.

You’ll start by building a strong foundation in B2B marketing principles—how businesses make purchasing decisions, how to segment and target industrial markets, and how to craft value-driven propositions. From there, dive deep into the strategic art of account management. Learn how to manage key client relationships, create personalized account plans, and drive long-term growth through customer-centric solutions.

Whether you’re new to B2B or looking to refine your skills, this course blends theory with practical insights to help you develop a high-impact marketing and client management approach. Real-world case studies, templates, and actionable frameworks will guide you every step of the way.

By the end of the course, you’ll have the confidence to attract, retain, and grow high-value B2B accounts—turning marketing strategies into measurable business results.

Enroll now to become a B2B marketing and account management professional. You will be ready to practice the account management in B2B and become a successful sales person. You will also be able to guide the beginners on B2B market place.

Who this course is for:

  • Anyone interested in becoming a professional sales person in B2B
  • Sales people interested in mastering B2B marketing