Master in New Product Development & Engineering

Can you confidently transform a new product idea into a successful prototype using the same structured engineering approach followed by leading global companies?

Most new products fail not because the ideas are poor, but because there is no systematic process to convert customer needs into successful products. Teams often use powerful tools such as QFD, TRIZ, FMEA, CTQs, and Digital Twins independently, yet struggle to integrate them into a complete New Product Development process that consistently delivers successful results.

This course is designed to bridge that gap.

In this course, you will develop real new products from concept using systems engineering principles like CTQs, QFD, TRIZ, FMEA and Digital Twins. Instead of learning isolated concepts, you will understand how every stage of product development connects to the next, enabling you to design products that are innovative, manufacturable, reliable, customer-focused and commercially successful.

Unlike most courses that explain individual techniques separately, this course teaches you an end-to-end New Product Development methodology used by leading engineering and manufacturing organizations. Every framework is introduced exactly when it is required within the product development process, allowing you to understand not only what each tool does, but why, when and how it should be applied.

The entire course is built around a single continuous real-world case study. Together, we will develop a new water filter from the initial concept to a validated prototype. As the product evolves, you will apply every major engineering decision-making tool to solve real development challenges exactly as product development teams do in industry.

Throughout the journey you will learn how to identify Critical-to-Quality (CTQ) characteristics directly from customer requirements, translate them into measurable engineering specifications, develop robust design requirements, generate innovative product concepts using TRIZ, prioritize customer requirements through Quality Function Deployment (QFD), identify and minimize design risks using Failure Mode and Effects Analysis (FMEA), optimize both product and process design, evaluate alternative concepts objectively, validate prototypes through structured testing, and understand how Digital Twins and INCOSE best practices strengthen modern engineering product development.

The methodology taught in this course is based on practical industry experience gained while leading New Product Development programs with global R&D and engineering teams at Johnson & Johnson, and further refined through leadership roles managing product development and operations across the Asia-Pacific region. These are practical engineering methods that help organizations reduce development risk, improve product quality, shorten development cycles and increase the probability of successful product launches.

Whether you are a Product Development Engineer, Product Engineer, Design Engineer, Manufacturing Engineer, Systems Engineering professional, Product Manager, Quality professional, entrepreneur developing a new product, or an engineering or management student preparing for industry, this course provides a structured framework that can be immediately applied to real projects.

By the end of this course, you will no longer think of CTQs, QFD, TRIZ, FMEA, Process Design or Digital Twins as independent tools. Instead, you will understand how they work together within a complete systems engineering-based New Product Development process to transform ideas into successful products.

If you want to build the confidence to lead or contribute to successful New Product Development projects using practical engineering methods that are proven in industry, this course will provide you with a complete roadmap—from concept to prototype—that you can apply immediately in your own organization, business or career.

This Course is Part of a Structured Learning Path

Learning Path: ENTREPRENEURSHIP & BUSINESS PATH (Starter → Builder → Advanced)

This course is your BUILDER step.

Next Recommended Courses

After completing this course, continue your growth with:

New Business Development (Starter)

Business Idea Generation (Builder)

Value Proposition (Builder)

Business Strategy and Planning (Builder)

AI for Business Optimization (Advanced)