Learn Google Ads from Scratch(2021 Updated)

WHAT ARE KEYWORDS

Keywords are words or phrases that are used to match your ads with the terms people are searching for.

KEYWORD MATCH TYPES

There are 4 different keyword match types in AdWords: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match.

SEARCH TERMS

A search term is the exact word or set of words a customer enters when searching on Google.

NEGATIVE KEYWORDS

A type of keyword that prevents your ad from being triggered by a certain word or phrase.

QUALITY SCORE

Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads.

HOW BIDDING WORKS?

Advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.

HOW TO WRITE AD COPY?

Take your Google Ads campaign to the next level with adcopy writing secrets.

WHAT ARE EXTENSIONS?

Extensions expand your ad with additional information—giving people more reasons to choose your business.

KEYWORD INTENTS

Commercial intent is the process of evaluating the likelihood that someone searching for a keyword becomes a lead or customer.

WHAT IS DISPLAY NETWORK?

A group of more than 2 million websites, videos, and apps where your ads can appear. Display Network sites reach over 90% of Internet users worldwide.

HOW TO SET THE ADS?

Once you've signed up for Google Ads and created a campaign, you can start creating ads.

DISPLAY KEYWORDS(CONTEXTUAL TARGETING)

Get keyword ideas Sign in to your Google Ads account. Click Keywords and select Display/video keywords, or click Ad groups.

PLACEMENTS

Placements are locations on the Google Display Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.

TOPICS

Topic targeting lets you place your ads on website pages about those topics, whether it's agriculture, music, or something else entirely. Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Network that have content related to your selected topics.

INTERESTS

You can add audience targeting to ad groups and reach people based on who they are, their interests and habits, what they're actively researching.

DEMOGRAPHICS GEO LANG

AdWords demographic targeting is a targeting method that enables advertisers to reach a specific audience based on age, gender, parental status, and household income.

LAYER TARGETING

If your goal is to target those with buying intent, you can do so by layering an in-market audience on top of your custom affinity audience. This will signal to Google that you want to show ads to people inside the affinity audience you've created who also have shown intent to buy in their search history.

GMAIL ADS

Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. Some of these ads are expandable. When you click one of these ads, it may expand just like an email. The expanded ad can include images, video, or embedded forms.

MOBILE APP ADS

Target mobile app categories and specific apps Sign in to your Google Ads account. Click Display campaigns in the navigation panel.

WHAT IS REMARKETING?

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

SETTING REMARKETING

Remarketing helps you reach people who have previously visited your website or used your mobile app.

CUSTOMER MATCH

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

SIMILAR AUDIENCES

Similar audiences is a targeting feature based on first party data lists, most commonly remarketing lists, that helps you expand the reach of your best-performing audiences by targeting new users with similar characteristics to your site visitors.

REMARKETING LITS FOR SEARCH ADS(RLSA)

Remarketing lists for search ads (RLSA) is a Google Ads feature that allows advertisers to tailor their search campaigns based on whether a user has previously visited their website (or app), and the pages that user viewed.

DIFFERENT TYPES OF REMARKETING

In Google AdWords, there are four types of remarketing. Learn each type of Google Ads with detailed explanation.

WHY YOUTUBE ?

Youtube is the most popular social media for video content. If youtube marketing is not a part of your strategy, you are loosing heavy customer base.

TYPES OF VIDEO ADS

Available video ad formats include in-stream ads, video discovery ads, non-skippable in-stream ads, outstream ads, and bumper ads. Video discovery ads can only appear on YouTube. In-stream ads run before, during, or after other videos on YouTube or across Display Network sites, games, or apps.

YOUTUBE TARGETING & CREATING VIDEO AD

For targeting your video ads on YouTube and the Google Display Network, you can use Custom affinity audiences, you can create and when you add YouTube placements, your ad may still run in all eligible placements.

AUDIENCE IMPORTANCE & YOUTUBE ADS TERMS

Terms and Conditions can vary based on location. Google advertisers can find the Terms and Conditions for their country with Google's policy.

WHAT IS GOOGLE SHOPPING?

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.

SETTING UP MERCHANT CENTRE

Before you begin. You'll need a Google Account (like Gmail) to sign up for Merchant Center. If you don't have a Google account, go to accounts.google.com and click Create account. When you're ready, go to merchants.google.com and sign in with your Google Account to get started.

SETTING UP DATA FEED

Instructions. Sign in to your Google Ads account. Click the tools icon in the upper right corner of your account. Under “Setup,” click Business data. Click the plus button to add your data feed. You can add: Name your new data source. Click Choose file and select the file you'd like to upload. Click Apply.

CONNECTING DATA FEED

Primary feeds are the required data sources that you must create to advertise your products with Google through feeds. To get started, go to the "Feeds" section under the "Products" section in Merchant Center. Click the plus button in the primary feed section to create & connect a new primary feed.

WRITE PRODUCT TITLES

Use the title attribute to clearly identify the product you're selling. The title is one of the most prominent parts of your ad.

PRODUCT DESCRIPTION

Google Shopping SERPs only show the first 145-180 characters of your product description so it's important to put the most important information first.

IMAGES & PRICES

Product Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads.

CAMPAIGN STRUCTURE

One Shopping Campaign With One Ad Group. The most basic approach to setting up a Shopping account is to create one campaign and add one Ad Group, and then divide your product groups out.

BIDDING RULES

Automated bid strategies for Shopping help you optimize your advertising spend. Using advanced machine learning, they monitor your campaign's performance.