Lean UX: Faster, Better UX (User Experience) Design
What you'll learn
- Describe the principles of Lean UX
- Describe the myths and truths of Lean UX compared to other user experience processes
- Describe the benefits of using Lean UX principles and processes
- Come up with hypotheses to test
- Make decisions about experiments and minimum viable products
- Test hypotheses and make pivot decisions
- Apply Lean UX to a variety of projects
- Implement Lean UX even if no one else in your organization is doing it
- You don't need any special software or materials. You should have some knowledge about designing one or more digital or physical products. The course doesn't cover basic principles of user experience. It assumes you know those. It covers the particular process/concepts of the Lean Startup movement applied to user experience design.
- No prior knowledge of Lean concepts and processes is necessary. You will learn those in the course.
Learn the Lean UX way to design better, faster user experiences.
You'll learn everything you need to know to use a Lean UX process on your next project. Lean UX applies the Lean Startup ideas to the design of user experiences. When you do Lean UX you come up with hypotheses about design, create minimum viable products/prototypes, then test the hypotheses with your users. At that point you make a decision about whether your hypotheses were true or not, and what idea to try next. It's a radical approach to designing user experiences. The result is that you design better and you design faster.
What Lean UX is, and how it is different from other UX processes and methodologies
How to come up with hypotheses for your projects
How to plan experiments to test the hypotheses
What a minimum viable product is
What a pivot point is and how to use that for decision making
How to do Lean UX even if no one around you knows what Lean is about
How to get started
Quizzes throughout the course to test your knowledge
Exercises throughout the course to practice what you are learning
and much, much more!
Get started right away. You don't want to delay learning how to design user experiences using Lean UX ideas, concepts, and methods.
Over 50,000 students have taken our online video courses.
Who this course is for:
- This course is for user experience professionals who want to learn some new ideas about how principles and processes for designing user experiences.
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.