
Build a bottom-up financial model for your target audience and value your company. Explore capital options, pricing strategy, and competitive landscape to align your team.
Survey seven standard revenue models—e-tail, retail, subscriptions, sales force and marketplace, commission, ads, and usage-based pricing—and explore innovative shifts guided by buyer willingness to pay.
Build a lean financial model focused on the income statement, linking revenue and expenses to cash flow and the balance sheet, using arpu, cac, and cogs.
Identify cash, inventory, and accounts receivable on the balance sheet and analyze how inventory levels and accounts receivable affect cash flow and a 6–12 month runway.
Use the salient six to build a startup financial model: revenue, cost of revenue, R&D, S&M, operating income, and cash, plus a growth equation and self-serve adoption.
Building a company? Learn how SMART entrepreneurs raise the RIGHT type of capital FAST.
Lili Balfour has advised over 100 companies, who have gone on to raise over $200 million from investors around the world. She is the author of Master the Finance Game, a Wall Street Journal Guest Mentor, a contributor at Fox Business News, a blogger for The Huffington Post, a guest contributor for HuffPost Live, and a guest lecturer at UC Berkeley.
ABOUT THE COURSE
Lean Finance for Startups - Introduction is an easy-to-follow tutorial on finance for entrepreneurs. All students will learn how to read and understand financial statements as well as develop a revenue model.
STUDENT REVIEWS
"This course is surely a must have for those who want to have a reasonable and reliable financial plan, even if it's just the introduction. I'm going to take the full course." Maksim
"She has a pleasant voice and great organization of the material. The information was put together thoughtfully, there were just places where a little more explanation of terms might have been helpful. Overall I learned some new information and am grateful for the experience." Jai
COMMUNITY
Lili Balfour spent over 20 years in investment management and investment banking in Silicon Valley and NYC before founding Atelier Advisors in 2007. Her goal is to provide investment banking services to early-stage companies, which are typically ignored by investment banks. Over the past seven years, she has advised over 100 startups on their funding strategy. She has coached established brands (Bag, Borrow, or Steal, Visual IQ, Alpha Theory, Derivix, Erin Fetherston, and Peeled Snacks) and pre-revenue startups looking for seed capital via crowd funding.
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