Lead Generation, Email Marketing and Sales Automation

Name: Lead Generation, Email Marketing and Sales Automation
Rating: 4.1 (70 reviews)

Learn how to generate on-demand leads and nurture them with email automations and systems optimized for conversions

Created byiMarket XL, Ayana Webb

Last updated 4/2021

English

English [Auto],

What you'll learn

Everything involved with Email Marketing
Everything Involved with Lead Generation
All Metrics And Terminologies You Need To Understand And Optimize Your Campaign
How to Write Headlines That Make People Want to OPEN Your Emails
Sell Like The Wolf Of Wall Street Using Emails
Quickly And Effectively Write The Content Inside Your Email In a ay That Connects With Readers
Set Up Automated Email Sequences That You Can Run In Autopilot
Know When to Use Conversion vs Nurturing Sequences
Send Out Email Broadcasts
Segment Your Subscribers According to Their Qualities and Your Needs
Tag and Score Your Leads (You'll See How This Will Change The Game For You)
How Make Your Funnel Work With Email Automations
Using Integrations to Supercharge Your Email Automations
Integrate Your Existing Systems (e.g. Call Bookings) With Your Email Automations
Create Conversion-Driving Lead Magnets
Keep Out of The PROMOTIONS TAB, So Your Emails Actually Arrive In The Main Inbox

Course content

5 sections • 19 lectures • 2h 35m total length

Why Email Marketing?8:01
Learn why email marketing fuels lead generation and sales automation. Own your audience and achieve higher engagement and open rates than social media.
Available Email Marketing Platforms7:06
Compare email marketing platforms from Mailchimp's beginner-friendly free plan with automation and landing pages to CRM-driven options like Drip and HubSpot, outlining pricing and key lead-generation features.
Metrics and Terminology10:17
Learn essential email marketing metrics and terminology, including open rate, click-through rate, conversion rate, opt-out, bounce and spam rates, and how platforms track list health.

Headline Best Practices6:04
Craft compelling email headlines that grab attention, boost open rates, and personalize with first-name merge fields while avoiding spam triggers.
Sales Email and Best Practices11:02
Explore sales email best practices in lead generation, email marketing and sales automation, covering hard pitches, scarcity, multi-email sequences, benefits over features, and handling objections to boost conversions.
Content/Newsletter Email and Best Practices5:15
Learn to craft simple, effective content emails that drive a clear call to action, guiding readers to sign up, book a strategy session, or view a blog post.
Broadcast Email2:33
Understand broadcast emails: create a one-off message, send to a list (whole or segmented) using tools like infusion soft or MailChimp, and track open, click-through, and spam rates.
Sequence Email4:31
Discover how automated email sequences differ from broadcasts by delivering time-based, individualized messages after sign-up, using platforms like Infusionsoft or Mailchimp for lead generation and sales automation.

Setting Up Your Automated Sequence11:47
Discover how to set up an automated email sequence in infusion soft, including landing pages, delays, email sends, buyer tagging, and integrations to trigger follow-ups for lead generation.
Nurture vs Conversion Sequence8:09
Balance nurture sequences and conversion sequences in automated emails by delivering value through content and timely sales, using a jab jab jab left hook rhythm to guide action.
Tagging and Lead Scoring11:42
Autogenerate tags and lead scores to trigger campaign sequences, route buyers from Teachable via Zapier into Infusionsoft, and prioritize hot leads with lead scoring.
Segmenting Your Subscribers4:35
Master segmenting for lead generation and email marketing by using tags and safe searches in Infusionsoft and Mailchimp to target campaigns to specific subscriber groups.

Creating Automated Sales Funnels7:00
Create automated sales funnels by building landing pages, capturing leads with opt-in forms, and routing them into email sequences triggered by ad traffic.
Email Marketing Integrations12:10
Learn to automate lead generation and email marketing by connecting Facebook lead ads to Infusionsoft and Mailchimp using a trigger and action workflow with tagging and segmentation.
Moving Prospects Through Automations14:40
Move prospects through automated sequences by tagging, timing, and behavior-based routing, using tools like Infusionsoft to segment leads and accelerate email marketing and sales automation.

Lead Magnets for Newsletters4:29
Discover effective lead magnets to grow your email list for newsletters, from video tutorials and series to webinars, cheat sheets, quizzes, and mini course bundles, optimized for conversions.
Optin Form and Best Practices11:21
Master best practices for opt-in landing pages to boost lead capture. Create clear headlines, top-positioned fields, and compliant privacy policy and terms links to align ads and conversions.
Keeping Out Of The Promotions Tab5:08
Stay out of the promotions tab and land in the main inbox by asking subscribers to add you to their contacts. Keep emails concise and use one link.
Thank You Page and Best Practices9:36
Learn how thank you pages convert signups into front-end sales with offers, upsells, and video sales letters, boosting ad scalability for memberships and piano courses.

Requirements

If You Have a Business or Want to Grow Your Skill-set, You're Good to Go

Description

Did you know email generates $38 for every $1 spent?

Imagine how this astounding 3,800% ROI can allow your business to G - R - O -W.

Regardless of what type of online or physical business you own or work on, if you sell ANYTHING at all, email marketing will allow you to generate more leads, turn those leads into sales, and turn those sales into fans.

This course will teach you everything you need to know to master the lead generation and email marketing process from A to Z:

Available Platforms
Metrics and Terminology
Headlines
Sales Emails
Broadcast Email
Sequences Email
Automated Sequences
Conversion Sequences
Nurturing Sequences
Tagging
Lead Scoring
Subscriber Segmentation
Automated Sales Funnels
Integrations
Lead Acquisition
Lead Magnets
Newsletters
Optin Forms
Thank You Pages
And most importantly... How to keep OUT of the promotions tab!

You’ll learn how to generate and nurture your leads throughout the entire customer journey, while placing the right systems to support, automate, and optimize your business along the way.

If you have call booking software, Excel Spreadsheets, an existing website or anything else that allows your business to run, you'll learn exactly how to use email marketing to supercharge those processes and integrated seamlessly into an automated business set-up.

This no-fluff course will allow you finally be able to learn and implement all the terminologies and processes involved with email marketing, so you can integrate it into your skill-set and automate your business like a pro!

Who this course is for:

Business Owners Who Want To Automate Prospect, Customer or Client Communications
Entrepreneurs Who NEED Email Marketing To Grow Their Businesses
Anyone Who Want To Fire The VA That's Running Your Email Marketing
Anyone Looking To Grow Their Digital Marketing Skill-Set
Anyone Looking For a Job In The Digital Marketing Space
TAKE THIS COURSE If You NEED to Set-Up Systems To Free Up Their TIme and Save Money

Lead Generation, Email Marketing and Sales Automation

What you'll learn

Explore related topics

Course content

Introduction to Email Marketing3 lectures • 25min

Crafting Effective Emails5 lectures • 29min

Preparing To Receive Subscribers4 lectures • 36min

Automations And Sales Funnels3 lectures • 34min

Acquiring Leads For Your Email List4 lectures • 31min

Requirements

Description

Who this course is for: