Leading Innovation - Changing Corporate Culture

Develop long-term visions by writing department and organization statements that span six months, twelve months, and two years, guiding innovation and clarifying priorities.

Give everyone two jobs: perform your current role with excellence and seek a better way to deliver value for internal or external customers, showing leadership potential.

Set personal and department innovation goals by writing targets, ideas, budgets, and success metrics, then finalize a sheet with those goals for personal and departmental improvement.

Lead innovation by confronting the fear of change, engaging dialogue about risks and benefits, and communicating a clear vision to overcome complacency and inspire positive transformation.

Lead innovation by breaking down silos through shared objectives, cross-functional teams, and deliberate mixing of people and spaces. Encourage collaboration, celebrate cross-department ideas, and disrupt routine to unlock fresh solutions.

Understand how leading firms fail despite doing the right things, as disruptive technologies overtake sustaining ones, and learn how new entrants win in emerging markets through the innovator's dilemma graph.