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Step by Step Course on How to Build Lead Generation Machine

Name: Step by Step Course on How to Build Lead Generation Machine
Rating: 4.2 (108 reviews)

Data-driven process to drive trafic and sell more. Including ChatGPT

Created byOskars Gauks

Last updated 1/2023

English

What you'll learn

How to build a data-driven lead generation process and attract visitors
Identifying buying persona (ideal customer profile). Tempalte provided.
Build value proposition for different ideal customer profiles. Examples and layouts provided.
Learn inbound and outbound lead generation channels to attract new customers.
Use the right software tools for more effective leads generation and automation. Toolstacks provided.
Combine all the knowledge to build the process and link it with CRM system.
How to use ChatGPT from OpenAI to generate more leads and automate your work

Course content

8 sections • 36 lectures • 2h 34m total length

Introduction. Structure and what to expect from the course?2:23
Hi! My name is Oskars Gauks. I have been working for the last 7 years building and implementing sales structure in small and medium companies to generate leads.
And in this course, I will share with you my knowledge, experience and approach.

Whether you already have a business or start with the idea and don’t know where to start, how to generate leads; or your existing sales process is chaotic and hard to analyse and measure – this course is for you!

This course is designed for entrepreneurs, business owners, startup founders, salespeople and anyone who need to generate leads and sell their product or service.
This course might not be interesting for those, who already have proper lead generation process and structure in place and looking for complex and advanced techniques.

At the end of my course, you will be able to build a data-driven sales process, generate and convert more quality leads, and as a result close more deals!
Besides being fundamental it also practical course. You will able to implement all the knowledge right away!

In this course you will learn:
-How to identify an ideal customer profile.
-Where to find them and how to get their emails/contact information
-How to approach them, what free(inexpensive) tools to use.
-Find what sales channels work the best for you
-Understand the difference between inbound and outbound lead generation process
-How to pick the right CRM for your company and build a predictive sales process

Just in 2h, you will be able to build your data-driven lead generation machine!
If this is something you are looking for – join the course!

I am looking forward to seeing you in this course!
What is lead generation and why do you need to structure the process?3:29
What is lead generation software?
Lead generation software is a platform that will help you automatically generate and collect leads from specific channels and route the collected leads to sales or marketing teams for conversion. As leads can be generated and found from any channels, from email to social media platforms to landing pages, there are many different types of lead generation software catered to different, specific channels. For instance, landing page-focused lead generation software. And then there are some platforms that provide all-in-one lead generation and marketing automation solutions.
What are the benefits of using lead generation software?
With the right software, you get to generate and convert more quality leads from multiple channels, achieve higher conversion rates, expand your customer base, and eventually boost your sales and revenue.
Outbound workflow that you will be able to create by the end of this course8:25
Inbound workflow that you will be able to create by the end of this course3:15
Practical information before starting the course1:21

Definition of buying persona & explanation how to build one7:16
Buying persona template from HubSpot: https://www.hubspot.com/make-my-persona
Desining value proposition10:13
Value proposition canvas: https://www.b2binternational.com/research/methods/faq/what-is-the-value-proposition-canvas/
Proven templates for value proposition: http://torgronsund.com/2011/11/29/7-proven-templates-for-creating-value-propositions-that-work/
Hypothesis Testing3:15
Recap of the section1:31
Build buying persona (ICP) using the template provided

Definition of outbound lead generation4:36
Finding anyone's email address6:28
Email strucure (with examples) and tracking6:17
Example: How to find anyone's verified email2:38
Generate leads using LinkedIn automation3:48
How to generate leads with cold calling?4:36
Facebook groups and communities as perfect source of lead generation1:10
How to generate leads on the conferences?1:26
Think out of the box. Alternative approach for outbound lead generation.1:01

Definition of Inbound lead generation5:22
Generate more organic trafic with SEO optimisation and content creation.8:38
Boost immediate traffic with paid ads3:17
Google Ads - As the leading search engine, Google is a profitable place for both display and search ads. The Google Display Network distributes your display ads across their partner websites like Youtube and Google-related apps. Google also includes search ad bidding, but the keyword auctions are generally competitive. By matching relevant advertising content to the content on a publisher page, Adwords present an efficient way for an advertiser to increase traffic on their website without having to purchase advertising inventory on other sites.

Facebook Ads - Facebook advertising is an important way to connect with your audience on the world’s largest social network.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.

Display advertising is defined by banner ads (graphic or text), that appear in specifically designated areas of a website or social media platform (Facebook, Instagram, Twitter etc.). Digital display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.
Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.

Instagram Ads - With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. With access to parent company Facebook’s extensive targeting options and tools, Instagram advertising is an effective strategy that’s easy to implement.

LinkedIn Ads - can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd.
A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising. That means advertisers can now run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement.
Which social media should you use for your business?2:03
Make your customers into your advocates (WoM marketing)0:57
How make your customers into your sales force - Referral vs Affiliate program4:02
Lead Magnet1:40
Example: Leadmagnet from HubSpot1:25

How to use ChatGPT from OpenAI to generate more leads and automate your work9:51
ChatGPT is a powerful language model developed by OpenAI that can be used to generate leads and automate workflows. You can use it to generate text responses to customer inquiries, such as answering frequently asked questions or providing product recommendations. Additionally, you can use ChatGPT to generate automated email and social media content, which can help increase brand awareness and generate leads. To get the best results, it's recommended to fine-tune the model with your specific industry data.

Requirements

Willingness to learn
Basic computer skills are preferred
Excel or Google sheets basic knowledge

Description

In this course you will learn:

-Where to find customers for your product or service and how to attract them to your webpage/social media page.

-How to identify who are your ideal clients, how to reach them and get them to buy to your product/service.

-Why it's important to have a sales process at all?

-Difference between outbound and inbound leads, and what are the most effective ways to generate leads.

-What software will help you to do that without the need of hiring a marketing team as well as how to connect all the tools together and automate the whole process?

-How to use ChatGPT from OpenAI to generate more leads and automate your work

Hence, by end of my course, you will be able to organize and manage the sales process within your company, generate and convert more leads automatically, and as a result close more sales!

Learning by doing:

This is a practical course, you will get practical tasks and templates to implement your knowledge right away while watching this course.

During this course, you can directly implement and improve your sales process and start earning more!

You'll Also Get:

Fast Support and answers to your questions
Access to the community of like-minded people, where you can ask additional questions and make connections
Lifetime Access to course updates
30-day money-back guarantee - no risk!

Don't wait, start now and in one week you will already generate more leads for your business than it's now!

Who this course is for:

This course is designed for entrepreneurs, business owners, startup founders, salespeople and freelancers mostly in the B2B area, who want to build a predictable sales workflow, but don't know where to start.
If you already well familiar with inbound/outbound lead generation and already implement it, this course probably won't bring much value to you.
How to use ChatGPT from OpenAI to generate more leads and automate your work

Step by Step Course on How to Build Lead Generation Machine

What you'll learn

Explore related topics

Course content

Introduction to the course.5 lectures • 19min

Creating buying persona and value proposition4 lectures • 22min

How to attract your future customers?3 lectures • 7min

Generate sales with outbound lead generation9 lectures • 32min

Attract traffic(visitors) with inbound lead generation8 lectures • 27min

Software tools for lead generation automation. Generate leads on autopilot.3 lectures • 17min

CRM - make your sales process organised and structured3 lectures • 18min

How to use ChatGPT from OpenAI to generate more leads and automate your work1 lecture • 10min

Requirements

Description

Who this course is for: