
Click on the download button to get your Lead Magnet Launcher Map, and an editable Word version of the 'Success Checklist' for this challenge to keep you on track with your daily tasks.
Plan lead magnet content fast by extracting top questions with Answer the Public and ChatGPT, then craft 3–10 short tips, and publish a version one this week.
DAY 1 - PLAN YOUR PRODUCT
Watch the Day 1 training videos and then complete the following Day 1 tasks:
Downloaded and printed this Success Checklist / or saved a copy on your computer to complete electronically
Decided who your lead magnet is targeting:
Decided what kind of lead magnet you will create (eg eGuide, video etc):
Got your 3-10 tips/questions that you will address in your lead magnet:
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Come up with a rough draft title for your lead magnet
How you have found the content day 1 in the #LMLChallenge
I am going to create a ________ as my lead magnet
My lead magnet is for [target audience]
My lead magnet will address the following tips/questions:
I am going to deliver my lead magnet as a.. [eGuide, training video, mini-tip course etc]
Create fast, document-based lead magnets with 3–5 concise tips or Q&A answers to capture emails. Use Google Docs or Canva to produce a polished PDF and include a CTA.
Record video-based lead magnet content on a phone with a simple background; edit with Camtasia, Loom, or Descript to add captions and remove filler words.
Upload your lead magnet to Tech Matic's platform and set it up as a product with modules, lessons, and a thumbnail to give leads instant access on autopilot.
Make sure that you have completed the Day 2 tasks:
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DAY 2 - PRODUCE YOUR PRODUCT
Watch the Day 2 training videos and then complete the following Day 2 tasks:
If doing a doc lead magnet: You have written up your 3-10 tips in full and sent to an editor on Fiverr (or produced yourself in Canva)
If doing a video lead magnet: You have filmed your 3-10 tip videos or workshop recording and saved as a MP4 file
You have uploaded your lead magnet content to the ‘courses’ area in your TekMatix account
Create a simple opt-in page or form for your lead magnet, using a clear title, subtitle, and brief description to collect an email address, which converts best.
Learn to craft a concise opt-in page for a lead magnet that captures emails with simple, targeted copy, using templates or AI-generated copy, and contrast it with sales pages.
learn how to place your lead magnet in 20 high-value locations—from social media bios and posts to YouTube descriptions and email signatures—to continuously grow your email list.
Plan and pre-schedule your organic content to create an evergreen lead magnet. Organize ideas in Trello, film 30 short videos monthly, and schedule across platforms with templates.
Explore how to turn a free lead magnet into an upsell with booking calls, marketing accelerator access, and an academy with on-demand courses, live workshops, and email sequences.
In this 5-day challenge, I am going to show you how to plan, create and publish a list-building lead magnet step-by-step (including all of the tech stuff!)
In plain and simple terms, a 'lead magnet' is something that you give away for free, in exchange for the email address of your target customer.
This gives your prospects the opportunity to 'test' you out, check you out and see if they like you, your content and your style risk-free - to EXPERIENCE your fabulousness for themselves.
Once you have the email address, your relationship-building, nurturing and sales process can commence (on auto-pilot, if you've done it right!)
BUT -
HOW do you actually set up the page and opt-in form in the first place?
HOW do you actually DELIVER the free 'thing' automatically?
HOW do you automatically send that email saying 'hello, here's your free thing'?!
You'll be pleased to know that it is much easier than it sounds, and anyone can do it - even if you are as tech-savvy as a potato.
The challenge can be done at any time and each day I'll be taking you through a step-by-step guide to creating your lead magnet. You will learn how to set up the opt-in page, create an automated delivery system for the 'thing', and even how to write effective copy.