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Lead Generation Wizardry: Craft, Capture, Convert
Rating: 4.4 out of 5(162 ratings)
1,805 students

Lead Generation Wizardry: Craft, Capture, Convert

Lead Generation Mastery : Learn How To Grow Any Business : Marketing Strategies : Marketing Automation : Go High Level
Created byBernard Martin, WAMM Marketing
Last updated 11/2024
English
English [Auto],

What you'll learn

  • Craft compelling lead magnets for audience engagement.
  • Capture and nurture high-quality leads effectively.
  • Target and segment leads for personalized marketing.
  • Optimize conversion rates with proven strategies.
  • Maximize sales through lead conversion techniques.
  • Automate lead generation processes for scalability.
  • Analyze lead data to refine marketing strategies.
  • Become a lead generation wizard in your industry.

Course content

8 sections • 99 lectures • 14h 22m total length

  • Introduction0:36

    Master the art of lead generation and establish it as the foundation for attracting customers and revenue. Let host Bernard Martin guide you through the lead generation mastery course.

  • Module 1 What is Lead Generation14:31

    learn what lead generation is, target prospects with gated content, advertisements, and landing pages, and categorize leads as cold, warm, or hot through the buyer journey from awareness to loyalty.

  • Module 2 | Lead Generation Channels7:41

    Compare inbound targeted content like blogs, social posts, and webinars with outbound billboards and tv ads, and learn measuring success via digital marketing software and analytics.

  • Module 2.5 | Lead Generation Channels PT29:00

    Master content marketing as trust-building lead-generation channels, featuring blogs, emails, newsletters, social media, podcasts, ebooks, and videos, plus ppc vs seo and paid versus organic search.

  • Module 2.6 | Lead Generation Channels PT38:36

    Explore referral marketing and email marketing as lead generation channels, leveraging word-of-mouth with referral links that include incentives and discounts, plus events and networking to expand reach and conversions.

  • Module 3 | Lead Capture and Conversion9:16

    Build the foundation of lead generation by creating a website or funnel on Go High Level, using templates to boost lead capture and conversion.

  • Module 4 | Logo Creation2:52

    Learn to create a logo with Canva using a free account, design a gym brand named Jim to Slim, choose red and white, and download a PNG.

  • Module 5 | Creating High-Converting Landing Pages5:08

    Upload the brand logo, set up a compelling call to action and lead form on a high-converting landing page, using urgency and button actions to capture leads for remarketing.

  • Module 6 | Lead Form Creation7:53

    Create lead forms using templates or from scratch, collect basics like name, phone, and email, and embed them inline or as a calendar on your funnel's appointment page.

  • Module 7 | Lead Calendar Creation6:14

    Create and integrate a calendar for lead generation by building a simple calendar, customizing duration, availability, and in-person booking, linking to the funnel to capture leads.

  • Module 8 | understand where your leads are3:18

    Learn how to locate and view new leads after signup, whether they book via calendar or submit a form, and access details like name, email, phone, and form responses.

  • Module 9 | Developing Effective Lead Nurturing Sequences PT19:00

    Learn to nurture leads by building relationships and moving them through a configurable pipeline with stages from new to cold, warm, hot, or expired, while tracking opportunities and campaigns.

  • Module 9 | Developing Effective Lead Nurturing Sequences PT29:17

    Click a lead's name to update contact details, schedule appointments, and assign tasks. Add notes, view conversations, apply tags, and move leads through the pipeline toward opportunities and customers.

  • Module 10 | Automation Tools and Technologies PT19:00

    Explore automation tools and workflow automations for efficient lead generation, including appointment confirmations, reminders, and email and text drip sequences within the Go High Level system.

  • Module 10 | Automation Tools and Technologies PT29:21

    Develop and test automated workflows using triggers, delays, and multi-channel actions (email, text, social) for appointment enrollments. Track enrollment history and execution logs to ensure every step fires correctly.

  • Module 11 | Analyzing and Measuring Success8:52

    Master lead generation analytics by analyzing key performance indicators (KPIs) like cost per lead, show up rate, and close rate, and track campaigns for profitable return on investment.

  • Module 12 | How to buy leads8:19

    Discover how to buy leads, compare platforms, and tailor lead lists to your industry, then craft cold outreach scripts to maximize conversions.

Requirements

  • Need access to a computer
  • We need a Go High Level Account

Description

  1. Crafting Irresistible Lead Magnets: Discover the art of creating lead magnets that draw prospects in, encouraging them to willingly provide their contact information.

  2. Efficient Lead Capture Techniques: Learn the most effective methods and tools for capturing high-quality leads consistently.

  3. Targeting and Segmentation Mastery: Refine your lead management skills by segmenting and targeting your audience, ensuring that your marketing efforts are laser-focused and personalized.

  4. Conversion Optimization Strategies: Unearth proven tactics and strategies to transform leads into loyal customers, ultimately boosting your sales and revenue.

  5. Scaling with Automation: Harness the power of automation to scale your lead generation efforts without losing the personal touch that converts leads into customers.

  6. Data-Driven Decision Making: Dive deep into lead data analysis, allowing you to fine-tune your marketing strategies for optimal results.

Why Choose Our Course:

"Lead Generation Wizardry" is taught by industry experts with a track record of success. You'll benefit from their real-world insights and actionable techniques that have been tried and tested in the field.

Whether you're a seasoned marketer or just starting in the world of lead generation, this course equips you with the knowledge and skills to rise above the competition. Join us today and embark on your journey to becoming a lead generation wizard in your industry. Don't miss this opportunity to unlock the secrets of crafting, capturing, and converting leads for business growth and success.

Who this course is for:

  • This course for all, beginners to experts

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