
Discover proven lead generation methods to grow your top funnel on a budget by cultivating the right mindset, taking the right actions, and using action-feedback loops with the right people.
Proof that sharing knowledge works for lead generation, highlighting a worldwide membership site and the power of webinars and subscription models in generating leads and revenue.
Discover two techniques to power speaking and listening on video: cut filler words, speak naturally on camera, and practice listening by talking along with the speaker in your mind.
Discover a practical lead generation system that maps marketing channels—emails, joint ventures, rented lists, data buys, social media, and PPC—into a squeeze page, video, follow-ups, surveys, and appointments.
Answer the four questions: who you are, who you’re talking to, who you are to them, and how to segment your market with an avatar map to tailor messaging.
Differentiate your marketing for lead generation by targeting transactional customers or relational clients, and craft messaging that positions you as an expert to attract long-term relationships rather than discounts.
Create your customer avatar using an avatar map to identify who you talk to and tailor offers with clarity, reducing resistance. Build trust and relationships for effective lead generation.
Leverage checklists as powerful lead magnets to boost lead generation, using gamification, progress bars, quizzes, and simple landing pages to convert visitors into engaged prospects.
Discover the seven big mistakes business owners unwittingly make that cost turnover and profits, and how a free report becomes a powerful lead magnet for your marketing funnel.
Discover the free report writing formula focused on one-to-one perspective, defining the problem and pain, and presenting an actionable plan to boost lead generation.
Identify the biggest client mistake, outline the solution, and use a free report and squeeze page to capture leads, then follow up with social proof to boost sales.
Apply a precise follow-up framework after offering the seven big mistakes report, using targeted questions and a free business growth consultation to drive turnover and profitability.
Identify the precise person and pressing problems, map the painful progression to a perfect proposal, and build a systemized lead generation process for predictable profits.
Discover the 27 powerful marketing words and learn why some terms feel like a gift rather than transactional, with practical guidance for applying them.
The power of a great headline drives buying decisions and frames your message. Craft concise titles and subheads, test them, and position your offer with a compelling headline.
Learn how to craft money-making headlines for lead generation by testing multiple titles, using a swipe file, and selecting words that boost conversions on landing pages and emails.
Clarify the most wanted action on your website and design landing pages around a single clear call to action to boost conversions by avoiding too many choices.
Optimize the lead generation page by repurposing the about us content and using green or orange calls to action; test button labels like 'please email me' to boost signups.
Practice big finger marketing by building two sites—desktop for deeper lead forms and mobile with minimal fields and PayPal checkout to boost conversions, focusing on mobile fit.
Build an automated sales system with key strategies for low-cost targeted traffic, digital and physical tripwires, and survey-based lead generation to nurture your database and boost conversions.
Test and compare search ads across Google and Bing to attract visitors cost-effectively, then leverage targeted social ads on Facebook, LinkedIn, and Twitter to generate qualified leads.
write a credible business book quickly using a simple template, learn publishing basics, and leverage the book as a lead generation tool to establish authority.
Learn to write a book in five days or less by outlining chapters, crafting 50-word tips per tape, and using voice tools to reach 10000 words quickly.
Master powerful email subject lines that address the reader’s pre- and post-state, apply way and toward motivation, and use curiosity-driven copy to promote long-term identity-level change in lead generation.
Learn to craft powerful converting emails with integrity-based persuasion, using verisimilitude and precise numbers; leverage surveys, LinkedIn strategies, and benefit-driven profiles to generate ongoing qualified leads for free.
Discover how to craft a powerful converting email within a lead generation system, using persuasive headlines, templates, and compelling calls to action that spark curiosity and drive responses.
HERE IS WHAT WE COVER TOGETHER:
How to create Super-Strength Lead Magnets so you can easily attract qualified potentials – starting immediately. This is so simple to put into action. I give you the step-by-step system and templates for everything
Proven Email Subject Lines – you access my swipe file of ‘openers’ – it’s yours for the taking. Please do. So you can increase your open rates / click through rates /conversions
The 27 Most Powerful Marketing Words – generously dash these in to your emails, web pages and mail and see conversions jump up another level – oh yes please!
Your Golden Carrot Report (I show you the 6-Stage Scripting System, and give you a simple template so you can write this straightaway).
Little Known Insider-Secret: you can use this to create any information product too – simple yet powerful!
The 3-Step Formula PPP – so you craft the most tantalizing title (It’s ALL about the title isn’t it?)
"MOST PEOPLE DON'T KNOW:
75% OF THE BUYING DECISION IS MADE AT THE DEADLINE"
Which works better? Away-Motivated or Towards-Motivated headlines and subject lines? Interesting: I give you the results of 20 years of testing. Surprising!
Another SWIPE File: 122 Winning Headlines of all time. Yours to take for inspiration, adjusting and slotting in to your marketing. So you can avoid the hard mental slog
The 4 Essential Elements of a powerful headline – explained. So you have a formula to follow.
THIS HAS WORKED LIKE GANG BUSTERS FOR 18 YEARS IN A ROW...
My 7 BIG Mistakes Email is that animal. We go through it together in detail and yank out the key points so you can become a master (and ethical) Persuader-in-Print
How to employ Floating Conjunctions. Sounds a bit weird but, trust me, these will boost readership like crazy – all the way to your Call To Action
Sprinkling Salted Bombs – these curiosity-laden devices prompt ‘What’s that?’ in your readers and viewers. As soon as I discovered these - my copy took on an almost magical quality. So will yours...
THIS IS DEFINITELY A 'LITTLE-KNOWN-SECRET'...
How you can use Integrity Based Prestivoxitation. What! Yes - Not 1% of 1% know this method - you will. Your reader gets to feel what their results will be - ooh!
An amazingly simple way to get more highly qualified leads is to use surveys. There’s a special formula I use and we go through this – so you can use it straight away!
The One Letter Game Changer – how can just one letter (ABC type letter) make such a difference? You’ll laugh when you see it – I just know you will.
How to run your lead generation system 24/7 from anywhere. Total freedom, predictability and results.