Lead Generation Machine: Cold Email B2B Sales Master Course
4.4 (2,481 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,866 students enrolled

Lead Generation Machine: Cold Email B2B Sales Master Course

Schedule meetings emailing small to large companies for business development, B2B, startup, consultants, & entrepreneurs
4.4 (2,481 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13,866 students enrolled
Created by Patrick Dang
Last updated 7/2020
English [Auto], French [Auto]
Current price: $135.99 Original price: $194.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You'll learn our PROVEN cold email methodology to get meetings with anyone and grow your business
  • How to build a Lead Generation Machine to get consistent leads every month
  • How to write amazing emails that get responses even if you don't have any copywriting experience
  • How to get meetings with your dream clients as an entrepreneur, freelancer, business development professional, sales person, or consultant
  • How to use the BEST email scripts and templates top sales professionals use
  • How to find an infinite amount of companies and people who will be a GREAT fit for your product or service
  • You must be familiar with email, however, no specific software is required

You might be offering an amazing product or service…but getting your foot in the door to schedule that first meeting with your dream clients is usually the hardest part.

Most people aimlessly try finding new clients by cold calling or going to networking events, which we all know can lead to inconsistent results, and frankly, can be a huge waste of time. There has to be a better way, right?

Fortunately, there is a PROVEN method top sales people and entrepreneurs having been using to schedule appointments with their dream clients for years, and it’s called COLD EMAILING.

Now cold emails are, easily and decisively, one of the most effective ways for an individual or business to develop a business relationship with another company.

Email is so pervasive in our everyday lives, and will continue to be the overwhelmingly dominant form of communication to do business in as time goes on.

Not a day goes by where you, or someone around you, doesn’t check their email. As a sales person or an entrepreneur, this is a powerful concept.



For most people, whether they’re sales people, freelancers, consultants, or entrepreneurs, they spend hours of their personal time writing and sending poorly written emails that get ZERO RESPONSES…and eventually give up thinking cold emails don’t work.

Here’s the good news: this failure is an OPPORTUNITY for YOU.

As long as you use our PROVEN LEAD GENERATION COLD EMAIL MACHINE (which I’ll show you how to do step by step), you can get a meeting with ANYONE.

Here are some of the many things I’ll cover for you in this course that trains on how to master cold emailing (and, get meetings with your dream clients):

  • We will show you how to create a Lead Generation Machine for developing consistent new leads and prospects to grow your business
  • How to send cold emails and get a meeting with ANYONE from small, medium, and Fortune 500 companies
  • Where to mine new potential clients for your business and add them to your lead generation machine
  • How to find the right decision maker to reach out to
  • How to find ANYONE’s email address
  • Why identifying your customers’ main PAIN points is critical and how to solve for their PAIN
  • How to think and write like a professional copywriter
  • How to use the PROVEN Lead Generation Cold Email Machine
  • Bonus Cold Email Scripts and Templates for every situation
  • When and how to follow up to people who “play hard to get”
  • How to handle objections like “we don’t have the budget”
  • How to convert emails into REAL meetings via phone or in-person

This course will teach you EVERYTHING you need to know to get a meeting with ANYONE whether you’ve tried cold emailing before or you’re just getting started.

I’ve personally tested all these bullet proof email strategies myself with small, medium, and Fortune 500 companies in all types of industries like retail, real estate, health care, etc. as one the TOP sales people at Oracle and Y-Combinator backed startup, Lob.

I promise these cold email strategies WILL WORK for YOU whether you’re a sales person, consultant, freelancer, or entrepreneur or your money back guarantee.


This Lead Generation Cold Email Master Course is designed to walk anyone through the steps to get a meeting with your dream clients and grow your business. Everything is given to you. You’ll have all the tools you need.

If you do this program, take action and don’t generate more leads then I will give you a full immediate refund. No questions asked.

So if you’re ready to TURBOCHARGE your business and get a meeting with ANYONE with cold emails, I’ll see you inside!


Who this course is for:
  • This course is built for B2B sales people, freelancers, consultants, and entrepreneurs who sell their product or service in either phone or in-person meetings
  • Ideal for individuals and companies who want to connect with small, medium, and Fortune 500 companies
  • People who want to be more influential, persuasive, and convincing to others
Course content
Expand all 58 lectures 03:46:39
+ Introduction & Setting Yourself Up for Success
6 lectures 21:39

An introduction on my credentials and how this course started!

Preview 08:22
Connect With Patrick Dang
Developing the Right Mindset and Debunking Cold Email Myths

Introduction to prospecting and sending cold emails.

Prospecting with Cold Emails 101

Go over the importance of writing down your goals.

Goal Setting
+ Setting Up Your Lead Generation Machine
3 lectures 14:34

Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.

Whale Hunting and Fishing

How to let up your prospecting schedule for your lead generation machine.

Prospecting Schedule

How to build your cold emailing hit list using google sheets or excel.

Building Your Hit List
+ Finding Companies to Email
9 lectures 47:20

How to build your ideal customer profile.

Ideal Customer Profile (ICP)

The most effective way to allocate your time when sending cold emails.

Preview 03:35

How to use google to find companies to cold email.

Mining Companies with Google

How to use popular directory sites to find companies to cold email.

Mining with Popular Directory Sites

How to find companies using conferences to cold email.

Mining Conferences and Attendee Lists

Looking for companies to cold email using award winners.

Mining Award Winners

How to use your personal network to find companies and people to cold email.

Using Your Personal Network

How to use LinkedIn to mine for companies to email for your lead generation machine.

Mining LinkedIn

How to locate online communities to find companies that fit your ideal customer profile.

Online Communities
+ Finding the Right Stakeholder to Email
5 lectures 24:00

The importance of finding the right stakeholder at a company to send a cold email to.

Why Finding the Correct Stakeholder is Important

How to use LinkedIn to identify stakeholders to add to your lead generation machine.


Using a companies website to find stakeholders to add to your lead generation machine.

Company Website

Using your personal network to find people to add to your lead generation machine.

Personal Network

Using articles and press releases to identify stakeholders.

Articles and Press Releases
+ Finding Anyones' Email Address
7 lectures 14:53

Why you should email your prospects on your lead generation machine hit list first before any other form of communication.

Why Email First

How to use Clearbit to find emails and add them to your lead generation machine.


Intro on how to use hunter.io for your lead generation machine.


Intro on how to use datanyze for your lead generation machine.


Intro on how to use Norbert for your lead generation machine.


Intro on how to use leadiq for your lead generation machine.

+ Critical Email Guidelines to Follow
7 lectures 20:20

The importance of length, tonality, and your first sentence in your lead generation machine formula.

Length, Tonality, & Your First Sentence

Personalizing your cold emails for your lead generation machine.

How to Personalize Your Emails

How to format your cold emails for desktops and mobile devices.

Format and Spacing

Why you should a company email for your cold emails and how to format your email signature.

Using a Company Email and Formatting Your Email Signature

How having a clean website can greatly impact your lead generation machine.

Having a Professional Website

How to inspire curiosity with your prospects and influence them to respond to your emails.  

Inspiring Curiosity

Templates to use when emailing a generic email address.

How to Email info@/Generic emails
+ Common Cold Email Mistakes
2 lectures 04:01

How to think about attachments, jargons, and punctuation for your cold emails.

Attachments, Jargon, and Punctuation

Why you should avoid hard time commitments for your cold emails.

Avoid Hard Time Commitments
+ Cold Email Scripts and Templates
6 lectures 33:47

Developing the right framework when using cold email templates to achieve the highest level of success.

How to Succeed with Email Scripts and Templates

Using the Pain Doctor Formula to craft your cold emails.

Preview 06:10

Using the Appropriate Person Formula for your cold emails.

Preview 13:42

How to create an internal referral within a company.

Internal Referrals

How to send event based cold emails.

Event Based & Timely Emails

How to offer value to your prospects.

Offering Value
+ Objection Handling and How to Turn Emails Into Meetings
10 lectures 31:41

How to convert emails into in person or phone meetings.

Converting Emails into Meetings

How to deal with prospects that do no respond to your emails.

When Prospects Don't Respond & How to Follow Up

Templates on how to respond to prospects who ask for more information.

When Prospect Asks for More Information

How to handle prospects who already work with a competitor.

What if They Already Work with a Competitor

How to overcome situations when prospects tell you they don't have a budget.

Overcoming Lack of Budget or Resources

How to keep prospects warm after they say no to develop a long term business relationship.

Keeping Prospects Warm Even If They Say No

How to deal with prospects who do not prioritize your product or service.

This Isn't a Priority Right Now

What to do when prospects are not interested.

No Explanation on Why They Are Not Interested

Congratulations on finishing the Lead Generation Machine Master Course!

Congratulations on Completing Lead Generation Machine
Bonus Upgrade to Sales Legacy The Master Class (Link in Resources)