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Lead Generation for Attorneys and Law Firms
Rating: 4.2 out of 5(34 ratings)
1,994 students

Lead Generation for Attorneys and Law Firms

Sales Funnels 101: Find High-Dollar Clients Consistently For Your Law Practice Using Sales Funnels
Created byJohn Hayes
Last updated 6/2020
English
English [Auto],

What you'll learn

  • Legal lead generation is changing. More than two-thirds of attorneys are feeling pressure to increase revenue, and older tactics such as SEO and legal directory websites are losing effectiveness. But there's a better solution - this introductory course will teach you the fundamentals behind setting up a legal sales funnel, a sustainable, repeatable system for winning new clients.

Course content

1 section • 7 lectures • 31m total length

  • Intro to Legal Lead Generation8:00

    Learn to build a sustainable legal lead generation system by defining a sales funnel, attracting the ideal client, and converting traffic with landing pages and calls to action.

  • Segment 1: Intro to Sales Funnels4:36

    Discover how to build a modern online sales funnel for attorneys, turning generic legal inquiries into a sustainable client pipeline through a lead magnet and targeted follow-up.

  • Segment 2: Targeting the Right Clients4:25

    Build a detailed target client persona and validate it with Google Analytics and client feedback. Diversify traffic sources and follow up to capture leads for your firm.

  • Segment 3: Connecting with Your Prospects3:09

    Connect with prospects by addressing their questions and concerns with informative content along their journey, using interactive formats like quizzes and explainer videos to boost engagement.

  • Segment 4: Driving Traffic to Your Website4:13

    Drive firm traffic by diversifying across five sources—organic social, paid social, organic search, paid search, and affiliate marketing—using content as the linchpin to engage prospects and boost search engine optimization.

  • Segment 5: Converting and Closing Prospects to Clients3:53

    Create a relevant, digestible lead magnet with a clear call to action, collecting one or two data points, and automate follow-ups to reach five touchpoints and convert prospects into clients.

  • BONUS SEGMENT!3:33

    Preview strategies to optimize each component of your sales funnel and build a pipeline of clients to sign up, optimizing emails, social media, and ads for lead generation and roi.

Requirements

  • No previous understanding of sales or marketing tactics required.

Description

MarketLeaf Legal Lead Generation Machine

What you'll learn

  • The easy-to-understand methodology that generates high-dollar clients with sales funnels.

  • How to optimize your website for real clients, not tire kickers.

  • How to convert more phone calls and website visits into consultations and clients with just a few simple tweaks.

Requirements

  • An open mind.

  • A few hours to absorb the content and complete Exercise 1.

  • Any team members who might help to implement these strategies.

Description

This free course will teach you the advantages of turbocharging your entire marketing function using a tried and true methodology called sales funnels.

In this course we’ll teach what sales funnels are, why they are so hot right now, and how to build a legal lead generation machine of your own.

This introductory course was built with lawyers and their industry-specific challenges in mind.

Who this course is for:

  • This course is built for law practices looking to learn how to generate their own leads without paying for expensive agencies.

  • Anyone who wants to generate more personal injury, divorce, traffic, and DUI leads using simple sales funnels.

Who this course is for:

  • Attorneys, paralegals, and legal administrative staff benefit from this course.

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