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B2B Lead Generation + B2B Sales With LinkedIn, Cold Email

Name: B2B Lead Generation + B2B Sales With LinkedIn, Cold Email
Rating: 4.1 (313 reviews)

LinkedIn + cold email lead generation for B2B sales. Lead generation, and lead nurturing. B2B marketing to get B2B sales

Created byAlex Genadinik

Last updated 7/2025

English

What you'll learn

#1 BEST and MOST COMPLETE B2B SALES course on Udemy to master the entire sales cycle, get great leads, and close high-ticket sales
Lead generation script to connect with people on LinkedIn
Get a script for your email autoresponder to follow up after a cold email
Learn to nurture your cold leads and warm them up
High ticket sales
Boost B2B sales by setting up retargeting ads
Learn lead generation tools to get unlimited email addresses

Course content

17 sections • 105 lectures • 7h 24m total length

B2B sales and lead generation course welcome and what to expect3:21
How to get more traffic, branding, marketing and B2B sales from this course2:51
Marketing strategies overview so you can fit each into your B2B sales plan5:05
Explore B2B marketing options—pull strategies via search and SEO, push outreach, and long-term branding through content, social media, and audience building to fit your sales plan.

How to approach your first potential client in a professional way4:25
Example of a highly-effective email pitch you can write6:40
Craft personalized email pitches for small businesses by researching recipients, tailoring subject lines, and offering free value, while avoiding templates to boost replies.
Email follow up sequence1:24
Follow up with cold leads by replying to the sent email with a simple check-in and offer of help. If no reply after a week, try again or move on.
Following up after a successful meeting5:42
Follow up after a successful meeting with a tailored email citing the prospect's specific needs and the attached proposal, and schedule another call to build familiarity through multiple touchpoints.
Example of a proposal to send to a small business for a relatively small deal2:04
Create a proposal template for small businesses, detailing a license agreement with five courses, pricing, access limits, duration, and signing terms to attach to a follow-up email after a meeting.
What types of businesses are best as clients or have been impacted by Covid2:02
Email, direct message, or phone call2:44

Problem with cold LinkedIn outreach as experienced by people you are selling to4:22
Cold pitch approach and lead generation script that gets engagement8:20
Target a specific niche with a non-spam cold pitch, using questions to uncover needs and build trust. Use a small local project to boost engagement and quality leads.
Treating your cold leads long-term to warm them up3:14
Options for LinkedIn messaging marketing automation tools3:03
LinkedIn connection message template to immediately compel and interest people5:05
Craft compelling LinkedIn connection messages by contrasting a bland template with a targeted value proposition, showcasing specific services, case studies, and trust-building demos to boost acceptances.
LinkedIn lead generation welcome message template5:48
Other times to write people a message on LinkedIn0:06
FindThatLead lead generation browser extension for LinkedIn to get emails5:40
Learn to use the FindThatLead chrome extension on LinkedIn to pull emails, try the free plan, and craft multi-channel outreach with emails and social touches.

Business proposal section introduction1:50
Learn to craft formal business proposals for large companies, covering solicited and unsolicited opportunities, RFP basics, and research to stand out as a top candidate.
Choosing a nice business proposal template2:34
Opening slide of a business proposal5:35
Design the opening slide of a tailored business proposal by refining colors, branding, and a personalized headline that presents online course creation as Cannava's new revenue source.
Table of contents slide2:02
Executive summary of a business proposal of a $500k/year business6:26
Advanced: Editing using emotional intelligence and understanding of your reader9:07
Develop executive summaries with emotional intelligence by tailoring writing to the reader, trimming redundancies, and delivering concise, engaging business proposals for decision makers.
Putting a lot of text on a proposal presentation page3:33
Solution section and project schedule3:16
Researching your target reader for better and more targeted writing3:51
Research your real reader using LinkedIn and Twitter to identify the right executive, learn their interests, and tailor a targeted, warm lead pitch for your business proposal.
Writing the full solution part of the business proposal6:56
Explore a customized business proposal for canvas clients, highlighting enterprise focus and revenue growth through premium memberships and multiple courses, including topics like team collaboration, remote work, and resume writing.
Team section of the business proposal1:25
Outline the full team on the theme slide, highlighting the CEO's seven years of experience, a presentation designer, and editing support to convey trustworthiness and capability in an e-learning project.
Pricing slide of a business proposal1:57
Highlight value on the pricing slide by presenting two options—one without revenue sharing (upfront 100k plus 5k monthly maintenance) and one with 50k and 50% revenue sharing—named to emphasize benefits.
Contact information of your proposal1:12
Business proposal quiz

LinkedIn as your reputation management on online resume1:34
Professionally branding your 2 LinkedIn images2:33
Updating your byline to promote your business or brand you4:41
How to create a nice summary for your LinkedIn profile4:07
LinkedIn recommendations2:58
Learn to add the recommendations section on LinkedIn, solicit recommendations with personalized notes on day one, and connect with others to build credibility.
LinkedIn endorsements3:49
Experience, publications, and other important sections of your LinkedIn profile7:38
Fill out LinkedIn experience section with keyword-rich, resume-style bullets, media, and a clear description to boost discoverability. Edit and optimize your resume copy to ensure the right keywords and storytelling.
Five hundred contacts and managing your connection requests5:30
Your LinkedIn feed6:30

Difference of email autoresponder and email workflow3:14
My approach to sales copywriting2:27
Why we will use MailChimp (great free plan) and how to starting the setup1:37
Choose MailChimp's free plan for email campaigns, supporting up to 2000 contacts and one audience. Sign up for free, verify your account, and start setting up your campaigns.
Designating a list4:10
Create and manage your Mailchimp audience by naming a list, populating it with forms or imported contacts, and embedding sign-up forms on your site to build your list.
Technically setting up the autoresponder in MailChimp2:25
Set up an automated onboarding autoresponder in MailChimp, selecting the onboarding series and configuring welcome and follow-up emails. Learn to locate and edit the autoresponder in the dashboard.
First email of the autoresponder that can actually get your leads on a call9:59
Write the first autoresponder email that converts, leveraging credibility, clear benefits, and rapport to boost open and click rates, while guiding leads to a call or calendar link.
Second autoresponder email7:58
Example of a good B2B sales autoresponder with Helium 104:11
Explore a value-based B2B email autoresponder used by Helium 10 to educate, build trust, and upsell through ongoing tips, free gifts, and tiered training.
Third, fourth, fifth and further emails in your autoresponder9:54

Introduction to a scheduling software for booking meetings and appointments4:49
How to set up Hubspot appointment scheduling software7:17
Learn how to set up HubSpot appointment scheduling, connect your calendar, create one-on-one meetings, customize duration and reminders, and share a branded scheduling link.
Sending out the appointment-scheduling invitation with your schedule link3:20
Learn how to craft a professional appointment invitation email with a personalized schedule link, emphasizing high-priority contacts, convenient times, and a strong first impression for sales and business development.
Combining your lead vetting with support chat7:25
Pair lead vetting with a 24/7 site chat to engage high-value prospects via WhatsApp or Facebook chat. Test and optimize with scheduling links and video calls to boost conversions.

Requirements

Desire to to cold email and cold outreach
Few tools in the course are paid - but most are free

Description

Master high-ticket B2B sales, lead generation, and lead nurturing to get a large number of leads and take many of them through your sales process to become clients.

Acquire unlimited leads and do cold email and LinkedIn outreach. Then whoever doesn't respond, do lead nurturing to turn them from cold leads to warm leads that engage later.

Many popular businesses today like agencies, consulting companies, freelancers, and B2B businesses do cold outreach for lead generation and sales.

I get asked a few times a week by my coaching students how to do cold email and cold outreach.

The problem has been that cold email is almost like spam and it has very low response rates due to boring pitches that fill up people's inboxes.

In this course, I'll reverse that by showing you cold email and cold LinkedIn scripts that get people to engage with you and enter your sales process.

B2B SALES AND LEAD GENERATION TOOL

I'll show you a tool that gives you email addresses and contact information of potential clients in seconds. You can then use those email addresses to reach out to potential clients via cold email marketing and get them interested in your business. With this tool, you will be able to begin your B2B sales the same day you get this course.

PAID TOOLS DISCLAIMER

The D7 tool is paid, but it is inexpensive. Also, some tools will require an email address to sign up.

LEAD GENERATION BEYOND COLD EMAIL

Cold email marketing isn't the most desired approach to doing B2B sales because cold email is tedious to do and many of your potential clients will see it as spam. In this course, we go beyond just cold email. I'll show you how to do lead generation with SEO, freelancing sites, content, and much more.

B2B SALES AND LEAD GENERATION FOR AGENCIES, CONSULTING, LOCAL SERVICES, AND FREELANCERS

Many small businesses rely on cold lead generation and B2B sales outreach to get their initial clients. The problem is that there are too many marketers pitching business owners. Instead of sending the same tired cold emails that get deleted, I'll give you more interesting email and LinkedIn scripts that make you stand out.

This B2B sales course is made for service businesses, local services, agencies, and freelancers. If you run any of these businesses and your clients are small or mid-size companies, then this course is perfect for you.

DIFFERENCE BETWEEN B2B MARKETING FOR LEAD GENERATION AND LEAD NURTURING FOR B2B SALES

Lead generation is the process of finding potential new clients and getting them to the top of your sales funnel. Unfortunately, most fresh leads don't immediately proceed to buy. For example, if you send a cold email, you won't get many sales. After lead generation, and an initial cold email, you must perform lead nurturing to get people to take the next steps in your sales process.

This course covers both, cold lead generation with email marketing and LinkedIn and lead nurturing to turn those cold leads into sales.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* My list of 50 business-success skills when you complete the course

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

MONEY-BACK GUARANTEE

This B2B sales and lead generation course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll in this course now and master B2B sales and lead generation.

Who this course is for:

Small business owners

B2B Lead Generation + B2B Sales With LinkedIn, Cold Email

What you'll learn

Explore related topics

Course content

B2B sales and lead generation course welcome and what to expect3 lectures • 11min

AI lead generation and sales automation tool for B2B sales2 lectures • 16min

Approaching your sales leads and potential clients7 lectures • 25min

LinkedIn outreach for lead generation and B2B sales8 lectures • 36min

SELLING TO LARGE COMPANIES & ORGANIZATIONS - How to write a business proposal13 lectures • 50min

Setting up your business and product page on LinkedIn2 lectures • 8min

Creating a professional LinkedIn profile that you sell and promote from9 lectures • 39min

Cold email and email nurturing in B2B sales9 lectures • 46min

Letting your leads schedule calls with you4 lectures • 23min

Cold email outreach and lead nurturing via social media2 lectures • 6min

Requirements

Description

Who this course is for: