
Lead Generation and Effective Appointment Making
Lead Generation & Effective Appointment Making
Creating Sales Opportunities
Techniques to help make more appointments in less time
Salesxcellence’s Lead Generation and Effective Appointment Making workshop focuses on getting in front of more prospects by teaching the skills of successful lead generation and telephone appointment setting. This workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. A workshop based on practical skills that get results fill your diary with qualified appointments.
Cold call and appointment making is usually the least liked part of any sales job. Prospects do not like receiving unwarranted phone calls resulting in rejection and frustration for the sales people.
In our workshop you will learn how to pick up the phone with confidence and an attitude of success.
Learn how you can build rapport quickly on the phone.
Identify and pre-empt the objections.
Eliminate the fear of cold calling.
Create More Sales Opportunities
Learn the cause and the solution.
With the emphasis on results this hands-on workshop will ensure your success in appointment making, listen to your trainer make live phone calls during this workshop, and then you call your customers live with the enthusiasm to close the appointment there and then.
What is prospecting and why do we as salespeople need to prospect?
Without prospects you have no prospects!
Prospecting, cold calling and appointment making is usually the least liked part of any sales job.
Prospects do not like receiving unwarranted phone calls resulting in rejection and frustration for the sales people.
We need to develop new business by searching for potential buyers, customers, or clients.
Learn what it means to prospect and find new business.
The end game in selling is about getting someone to buy our products or services.
We need to discover people who need our product
Who are prospectors? Prospectors are people who were prospecting for valuable nuggets of gold.
Discover the difference between suspects and prospects
How can we find the difference between suspects and prospects?
Build the familiarity of your brand
On this course you will discover prospecting techniques which will remove the need for cold calling by warming up your prospects in an engaging way where they will be waiting to hear from you.
Learn prospecting techniques you may not have ever tried; these techniques will get you results when you learn how to use them properly.
What is Mindset?
Having the right mindset is the key to success in sales prospecting.
Discover what forms your habits
Begin with the end in mind
Assertiveness
Are you ready to take a quantum leap
Lead Generation Goals and Strategy
If you don't where you are going any road will take you.
In this lecture you will discover you to set daily goals to ensure you have an adequate supply of qualified prospects n your sales pipeline.
Learn the difference between suspects and prospects
Discover what a qualified prospect is
Discover the maths to really know how many prospects you need in your sales pipeline for sales success.
Discover how easily it is to set goals which are practical, realistic, attainable measurable, known and understood.
We have include a simple template to help with your prospecting goals.
What should your prospecting day look like we find a few ideas in this lecture.
Learn How to Handle Rejection for Prospecting Success
Overcoming the fear of rejection is one of those things we need to overcome as salespeople. How can we deal with rejection when we are prospecting?
We get distressed over rejection; a big part of the reason is that they take it personally. The imposter syndrome clicks in and we start beating ourselves up.
What is rejection really, it is just someone saying no to your offer.
A major reason we get rejection we do not have a worthwhile conversation that demonstrates value. One the major benefits of this course is to teach you how to have a worthwhile conversation which adds value to your prospect.
The answer is to make rejection a game we will show you how on this lecture.
Without prospects you have no prospects!
Prospecting, cold calling and appointment making is usually the least liked part of any sales job.
Prospects do not like receiving unwarranted phone calls resulting in rejection and frustration for the sales people.
We need to develop new business by searching for potential buyers, customers, or clients.
If you don't where you are going any road will take you.
In this lecture you will discover you to set daily goals to ensure you have an adequate supply of qualified prospects n your sales pipeline.
Overcoming the fear of rejection is one of those things we need to overcome as salespeople. How can we deal with rejection when we are prospecting?
The answer is to make rejection a game we will show you how on this lecture.
Who is your ideal customer, Customers must come first?
Peter Drucker said “The purpose of business is to create and keep a customer.”
To create or find a customer knowing who to target is the first step.
Knowing who your customer is, makes life in prospecting and sales a whole lot easier.
We will need to look at two aspects to find your ideal customer and buyer, first of all there is your ideal customer profile and then we have a buyer persona.
In the next two lectures we will help you define both your ideal customer profile and buyer persona
An ideal customer profile is a description of the company — not the individual buyer or end user — it is the company or business that is a perfect fit for your product or service.
The Ideal Buyer Persona helps you determine who your ideal customer or business is.
The Ideal Buyer Persona allows you to figure out the companies or businesses are that you need to target when you are prospecting.
In this lecture you will learn how to create an Ideal Customer Profile
Learn to identify the type of businesses who face these challenges your product or services can solve. Understand who your customers are and how they are using your product or service, and why they are using it.
With your ideal customer profile you can create short-lists of companies to focus on and where you need to focus your prospecting efforts.
The Buyer Persona focuses on the individuals behind a purchase.
With a Buyer Persona you can target the actual decision makers when prospecting.
These are the people who have the authority to buy your product or service.
A Buyer Persona will help you improve your prospecting reach, and boost conversions of your prospecting.
By following the steps in this lecture by creating at least three key buyer personas for your company, you'll be able to more easily target your prospects on social media and in the next segment we will show you where to find your ideal prospect.
The easy way to win the lead generation game.
With your ideal customer profile you can create short-lists of companies to focus on and where you need to focus your prospecting efforts. The Buyer Persona focuses on the individuals behind a purchase.
With a Buyer Persona you can target the actual decision makers when prospecting.
Introduction to Prospecting on Social Media
Finding qualified prospects on social media is a free and easy way to connect with potential customers.
On this series of lectures where can you find your potential customers, clients, and businesses using social media.
You will be introduced to the big three social media platforms, LinkedIn, Facebook and Twitter.
You will discover other social media platforms such as YouTube, Instagram and Pinterest.
Prospecting on LinkedIn Part One
LinkedIn is where your prospects are
Learn what you need to do to attract prospects to connect with you
50% of your of your networking success lies in an authentic person profile
Learn how to build a an authentic personal profile
Discover how edit your own personal profile to ensure that you start attracting attention
See how a star profile gets results
Build a company page for maximum effect
Practical advice on building your personal profile and company page
Finally learn how to connect with professional contacts
Prospecting on LinkedIn Part Two
How to use your Buyer persona to convert to discover prospects on LinkedIn
What questions do you need to answer when search on LinkedIn
How to use search on LinkedIn to your maximum advantage
Discover how to network on LinkedIn
Building Your Prospect list
What is the Big No No on LinkedIn?
How to connect with your prospects
Learn what your real objectives are when prospecting on LinkedIn
Discover how to write professional messages which ensure connections on LinkedIn
Prospecting on Facebook
Learn how to find a massive pool of potential customers and clients on Facebook
Develop a more intimate relationship with your contacts
Discover your prospects lifestyle and common interests
Know who you are targeting from your buyer persona
Learn how to build a Facebook Fan Page or Facebook Business Page
Learn how to join Facebook Groups to extend your reach
Start communicating with your prospects using Facebook Messenger
Discover the 2 billion plus people who are on Facebook and how to really connect with them in a business like manner
Discover How to Prospect for New Customers on Twitter
Finding prospects on Twitter, it’s all about who you follow and who follows you
More than 300 million people to choose from
Learn how to search for potential buyers
Discover how to be a list of followers
Why you need to listen on Twitter
Learn why you should follow your competitors
Spark conversations to talk to your prospects off line
To track your prospects use Twitter search with a service called ifttt.com
Prospecting on Instagram
Why Instagram?
Most social marketers don’t think of Instagram as a lead generating platform. But they're missing out!
80% of accounts follow a business on Instagram
Instagram reached an astonishing 1 billion active monthly users, as well as at least 25 million business profiles worldwide.
Learn how to create an Instagram business profile.
Discover how to “Invite Facebook friends” option
Learn how to “Invite friends,” on LinkedIn, Gmail, or Yahoo contacts
Discover tools like Buffer, Hootsuite to help you schedule your posts
How to use Instagram Analytics feature gives you a visual overview of how your posts
Grow your prospecting list with Instagram
Sales Funnel and Customer Relationship Management System
How will you manage your prospecting strategy on social media?
How will you ensure you follow-up with prospects?
You need to be in control of the process
Understand your lead’s journey so that you can reach the goal of winning an appointment.
Discover and learn a system to manage your leads and follow a step-by-step process
Learn why you need a Sales funnel
Sales funnel is the stages in the sales process your leads go through before becoming customers
Discover how to use a CRM system with sales funnel management capabilities
CRM systems also allow you to review specific activities like emails, calls, and meetings booked.
Discover different CRM Systems available
And discover a free CRM system which will fulfil all your needs
Sending the Right Message on Social Media
Social media messaging is a platform for interaction among individuals where they can communicate, share knowledge and ideas, create and exchange information within a virtual network.
You need to create a buzz with relevant information, remember you are building relationships where you can take the conversation offline.
Businesses are looking for all possible ways to connect with potential and existing customers; every establishment wants to remain relevant.
The introduction of messaging apps has made it easier for business to stay in touch with clients and customers. Most of these messaging apps are not country restricted allowing people from all around the world connect.
Facebook Messenger. Considered the biggest and the most commonly used messaging app, it works on almost all kinds of phone.
Twitter. Twitter media covers more of news, entertainment, politics, etc. it’s an excellent platform for businesses.
Instagram. Instagram is a video and picture sharing platform. Business owners can have an Instagram business account which comes with analytical tools that would keep your business running smoothly.
A quick summary of lectures 11 to 18, where you learn about prospecting on social media and how to properly message your contacts
One of the problems with prospecting in general is that the mindset is sometimes about what YOU want people to do and about you can manipulate your prospects into doing what you want them to do.
Before you blast off email your email let’s research your lead to discover if they are qualified to be a prospect.
How to discover how to find anyone's email
Here is the path to warming up to warming up the cold call.
Lead Nurturing is a process by which leads are tracked and developed in sales-qualified leads, through content delivery via direct mail, email, blogs, YouTube, webinars etc.
It is a process of building brand awareness, nurturing the prospect to become ready and worthy of a salesperson’s time.
Learn how to nurture the relationship with your prospect so that they are will to make an appointment with you.
Are they Hot or Are they Not?
A 10% increase in lead quality = 40% increase in sales productivity
A lead is a prospect that starts to interact with a company (interaction may be through content, events, etc)
Lead Scoring is a methodology used by sales and marketing departments to determine the worthiness of leads or potential customers, by attaching values to them based on their behaviours relating to their interest in products or services.
To help you with Lead Scoring we have included a lead scoring template in excel
In warm emailing, you make the email little about you and more about the person you are emailing. Instead of telling them who you are and going on and on about all of your accolades, make it about them.
Learn how to write a warm email that gets opened.
Winning Prospects with Snail Mail
a complete strategy to win more appointments
Just suppose I could show you a way to get a follow up telephone call which has an 80 to 90% success rate of getting to speak to a prospect.
The hidden secret is a direct mail letter , yes good old fashioned snail mail.
Whist cold call emails will often get ignored.
A direct mail letter is sure to be read completely out of curiosity.
Variations of your letter can be used for contacting every prospect on your list
Ten Mistakes Made on The Telephone
Learn how to avoid the following mistakes
1. Sending Unnecessary Emails
2. Poor Telephone Image
3. No Post Call Review
4. Bad Listener
5. Ignoring Receptionists
6. Not Asking Questions
7. Poor Preparation
8. Misunderstanding Objections
9. Reluctance to Ask for An Appointment
10. Opening Statements That Build Resistance Not Interest
Learn what to do in the first 20 seconds of your call
Discover How to Write a Value Proposition
A value proposition is a clear statement of the tangible results a customer gets from using your product or service.
Its outcome focused and stresses the business value of your offerin
Learn how to discover the value proposition of your product or service
Learn the Six Basic Elements in Making the Appointment
Discover how to write your own appointment making script
1. Get prospect’s attention.
2. Identify yourself and company.
3. Reason for your call
4. Value statement
5. Open discussion
6. Ask for the appointment!
Leaving Voice Mail Messages That Get Returned
Discover why you should use voicemail
Learn how to write your own voicemail script which will get results
Learn the Number One Rule to get past the Gatekeeper
Many telephone prospectors fall at the first hurdle and cannot get past the gatekeeper.
Discover how to get past the gatekeeper easily and efficiently and learn how they can actually help you to get to the decision maker.
Salespeople usually fail getting past objections because they are not prepared
How do address any concerns your prospect may have?
Discover the four most common objections and how to get past them.
Learn how to pre-empt objections and answer them before they come up
Lead Generation & Effective Appointment Making
Creating Sales Opportunities
Sales can be a challenging career, most people never study sales, though many take a position in sales. Selling may be about getting someone to buy products and services, but just knowing that is not enough to structure your day, much less win sales. The best place to start is by focusing on how to find and develop your potential customers, which is called prospecting. Prospecting is an important part of the sales process, as it helps develop the pipeline of potential customers available. This Lead Generation and Appointment Making workshop is based on "strategic prospecting" based on a programme developed by salesxcellence Sales Training and proven in the field to get YOU appointments.
Techniques to help you find and make more appointments in less time with the ideal client
Salesxcellence’s Lead Generation and Effective Appointment Making workshop focuses on getting in front of more prospects by teaching the skills of successful lead generation and appointment setting.
This workshop demonstrates the connection between daily activities, the sales cycle, and the number of sales necessary for a consistent flow of qualified appointments. A workshop based on practical skills that get results fill your diary with qualified appointments.
Cold call and appointment making is usually the least liked part of any sales job.
Prospects do not like receiving unwarranted phone calls resulting in rejection and frustration for the sales people.
In this workshop you will learn how to pick up the phone with confidence and an attitude of success.
Discover Your Ideal Client
Learn How with Social Media you can find clients who are waiting to buy
This course will teach you an unique way to get in front of more clients
Learn how you can build empathy and rapport quickly with your clients
Identify and pre-empt the objections.
Eliminate the fear of cold calling.
Learn the cause and the solution.
Create More Sales Opportunities
With the emphasis on results this hands-on workshop will ensure your success in appointment making, listen to your trainer make live phone calls during this workshop, and then you call your customers live with the enthusiasm to close the appointment there and then.
You will be amazed how easily you can achieve sales success with this highly practical course, why wait join us now and watch your pipeline fill with qualified appointments.