Lazada & Shopee E-Commerce Business Startup Masterclass

Conduct thorough product research to gauge market demand, create an optimized listing with strong images, title, and description, and test with small orders to assess price, market size, and competition.

Identify and build criteria for Lazada and Shopee product research, aiming at hot categories, avoiding electronics, food, fashion, focusing on non technical, appealing products priced 15–80 ringgit with extra features.

Analyze Lazada and Shopee demand and competition to find sweet spot, benchmark a popular product, and identify substitute items from platforms with no sellers to offer a higher-priced, low-competition alternative.

Identify hot categories on Lazada and Shopee by abundant reviews and fast sales; compare with cold categories by fewer reviews and slower stock turnover, exemplified by kitchen organizer as hot.

Generate product ideas by spotting best‑selling Lazada and Shopee items and validating demand. Identify features, benefits, and unique selling propositions; explore substitutes from Apple or Amazon to minimize risk.

Explore lazada search suggestions for kitchen organizer keywords, then assess product popularity by review counts and multiple sellers to identify hot items as benchmarks.

Analyze benchmark products by examining titles, listing pictures, descriptions, and customer review images to uncover popularity drivers and usage patterns, then identify improvement opportunities and price range.

Validate market demand on Lazada by calculating monthly sales from lifetime units and listing duration, using reviews and a sales calculator to estimate market size and profit.

Generate product ideas by benchmarking demand across global marketplaces and selecting items not yet sold on Lazada and Shopee, focusing on expandable kitchen organizers that maximize vertical storage and versatility.

Identify two potential, non-listed home organization products from other markets not yet sold on Lazada or Shopee. Assess profitability using ringgit price points and a 10 to 20 ringgit benchmark.

Set strict product criteria, identify hot categories with strong sales, validate market size, and eliminate nonperformers to lock in winning products for Lazada and Shopee, focusing on high-margin, high-sales items.

Master direct sourcing to bypass middlemen and import your own products, gaining unique offerings and reducing costs versus importers who compete on Lazada and Shopee.

Find a compliant exporter with permits, manage export paperwork with the freight forwarder, and arrange international shipping. Complete customs clearance and inland pickup to deliver your goods.

Discover how a consolidator bundles multiple customers' goods into one shipment, handles export and import permits, clears customs, and delivers to your doorstep, suitable for beginners.

Learn how China's complete supply chain, from raw materials and machinery to design and component suppliers, enables easy sourcing for international markets and e-commerce brands on Lazada and Shopee.

Discover how to source from China using Alibaba and 1688, compare international export platforms with domestic B2B marketplaces, and understand MOQ, payments, and supplier communication.

Prioritize 1688 for ready stocks, low MOQs, and fast shipping to test and scale products in China; use Alibaba for customization when 1688 options are unavailable.

Register for 1688 and Alipay, and use an Alipay agent for payments; consider a consolidator for shipping, permits, and translation when needed.

Source and place orders on 1688 by locating suppliers, verifying stock and minimum order quantity, then optimize shipping, confirm orders, and pay via Alipay.

Access a Malaysia-only third-party service that handles 1688 purchasing, consolidates shipments from China, and delivers to Malaysia, with Alipay agent pay and buy-on-your-behalf.

Learn to search for first products using image search on 1688, translate listings to English, compare price and variants, assess supplier reliability, and find similar models.

Assess the first product's viability by analyzing packaging, space wastage, and total costs from supplier to customer, including shipping, storage, and margins, to determine if price points support profitability.

Upload product images, expand the search area, locate the second product by comparing Amazon and 1688 results, translate titles, refine keywords, and choose affordable metal-top variants for the Malaysian market.

Evaluate price-point and packaging by splitting the product into two parts sold at 19.90 and 22.90 ringgit, creating a 42.80 ringgit bundle and enabling flatpack shipping and easier handling.

Evaluate opportunities by choosing a flat-packed product to reduce shipping and storage costs, simplify packing, and gain a competitive price against a 20 ringgit benchmark.

Verify supplier readiness before ordering by confirming stock availability, product size for pricing and shipping, and multiples of a cotton quantity, with a Mandarin question template.

Demonstrates how to text Chinese suppliers via messenger using a Mandarin translation template to confirm ready stocks, cut and box size, and whether units come in inner or outer cartons.

Demonstrates placing an order with a Chinese supplier on 1688: translate pitches, add to cart, set shipping, include a special request, adjust fees, pay via Alipay with an agent.

Develop listing content with complete product information and visuals, acting as a persuasive salesperson who offers many reasons to buy. Differentiate on Lazada and Shopee to justify higher prices.

Optimize Lazada listings by uploading up to eight square images, a keyword-rich 255-character title, choosing the right category, adding an optional video, and detailing the box contents for Shopee.

Create optimized Lazada and Shopee product titles by following a three-part structure—brand name plus product name; features and USP; descriptive usage—using keywords from the search bar.

Learn to optimize Lazada product listings by using all eight images, a four-in-one main image, white-background shots, and lifestyle samples to convey value.

Master optimizing product short descriptions for Lazada and Shopee with bullet points and keyword-rich headings. Highlight features and benefits clearly, using concise text and kitchen storage keywords to improve readability.

Learn to optimize product long descriptions on Lazada and Shopee by using banners, trust signals, best-seller highlights, and practical usage scenarios, plus clear features, warranties, and fast shipping.

Reuse listing pictures in the long description and split bullet points across images to improve readability, accommodate both sideways swipes and vertical scrolling, and engage skimmers on Lazada and Shopee.

Analyze a case study listing that acts like a generous salesperson, sharing product quality, materials, usage, and comparisons to convince customers and build trust and brand credibility.

Learn to optimize Lazada and Shopee listings by highlighting product features, using precise material terms like carbon steel, avoiding generic images, and adding social proof to build trust.

Highlight clear, consistent listing information with high-resolution images, avoid conflicting details, showcase product knowledge, usage benefits, social proof, and FAQs to drive trust and sales on Lazada and Shopee.

Learn to create a winning Lazada and Shopee product listing by maximizing information, visuals, and video, crafting bullet descriptions, social proof, and keyword optimization to attract clicks and boost sales.

Learn how copyright protections affect product images on Lazada and Shopee, including enforcement upon complaints and the need to create original photos using your own shots or stock backgrounds.

Capture high quality phone photos and edit them in Canva. Use Canva for free with optional premium background removal, or choose remove.bg for ten images at 40 ringgit.

Unbox and assemble a versatile rack, demonstrate individual use, overlapping extension, and stacking, with screws to secure parts for stable, drop-free setup.

Plan and shoot photos of the large and small rack, individually and together, in non-white backgrounds using Canva and Unsplash and Pixabay stock images, with iPhone exposure for white-background shots.

Demonstrates Canva editing for Lazada listings, creating 1000 by 1000 pixel square photos with size labels, arrows, shadows, background removal, brightness tweaks, and superimposed stock and product images.

Learn to price products by calculating three cost categories: net product costs, operation costs, and buffer costs, to ensure at least 50% profit margins, even after discounts.

Learn to calculate cubic meter (CBM) for shipping and warehousing by multiplying width, length, and height in meters, converting from centimeters, and applying CBM costs with a practical example.

Use the cost calculator to estimate product cost and selling price when outsourcing fulfillment. Input currency rate, shipping, packaging, and storage fees to derive cost of goods sold per unit.

Calculate the final cost of goods sold per unit and set a selling price to achieve a gross profit margin. Outsourcing yields 30–40% margins; in-house yields 40–60%, covering operating costs.

Benchmark your price against rivals within a range, justify higher prices with differentiated content and brand proof, and maintain a 30% margin with a 10% buffer.

Record monthly revenues and costs with a profit and loss statement to assess net profit or loss, support loan decisions, and file taxes for Lazada and Shopee.

Prioritize Lazada and Shopee hot traffic, where buyers are ready to purchase, over Facebook ads; use social media for retention, not as the main selling channel.

Understand your customer's journey to craft a precise sales funnel that boosts conversion rate on marketplaces. Optimize each conversion point—from main image to product listing descriptions—to drive more sales.

Increase sales by driving traffic to your Lazada and Shopee listings through keyword optimization, campaigns, and conversion-focused funnel improvements.

Differentiate your products to avoid price wars on Lazada and Shopee. Build a trustworthy brand to command higher prices and attract repeat customers.

Build trust with customers by using social proof across your Lazada and Shopee listings, showcasing positive reviews and brand credibility to boost conversions.

Utilize promotional tools like vouchers and free shipping on Lazada and Shopee to drive traffic and boost sales. Allocate 4% of your marketing budget and test combinations to maximize profits.

Set up your own in-house order fulfillment by choosing the right space, whether home or rented, focusing on size, utilities, loading and packing, security, and accessible drop-off points.

Allocate time for receiving, picking, packing, and shipping to run daily operations, while managing stock, campaigns, and cash flow, and prepare for growth with part-time or permanent staff.

Master the two-day ship on time policy for Lazada and Shopee, and learn how timely packing, auto cancel risks, and campaign eligibility affect your performance.

Estimate a self-operated fulfillment budget for a computer, printer, packing tables and racks, CCTV and alarms, stock movement, and a rental deposit, about 3000–8000 ringgit.

Fulfill orders end-to-end by printing shipping labels with inkjet or thermal printers, bubble-wrapping items, attaching labels to courier bags, and ensuring the package is scanned when marked as ship.

Learn to profit from shipping fees on Lazada and Shopee by accurately sizing and weighing packages, accounting for packaging, and inputting slightly larger measurements.

Learn to manage selling on multiple platforms with a centralized software that syncs stock, orders, and chats across Lazada and Shopee, reducing overselling.