Law of Attraction Life Coach Certification (Accredited)

Joeel and Natalie Rivera are professional speakers, trainers, and coaches.

Their mission is to provide tools that empower people to ignite their dreams,  unleash their potential and fulfill their purpose. Through their  company, Transformation Services, Inc., they provide digital content  publishing, online courses, and life coach training programs that act as  a catalyst for personal empowerment.

Joeel is a former psychology professor with a Master’s Degree in Counseling  and Education and is currently completing his dissertation for his Ph.D.  in Psychology, with an emphasis on happiness. Using the science of  psychology and human potential, they train leading edge entrepreneurs,  leaders, life coaches, and individuals how to master the power of their  mind and create their destiny.

They are serial entrepreneurs who challenge and inspire others to take their  power back through self-employment as INDIEpreneurs, (self-employed  freedom junkies). Between the two of them, they’ve started over a dozen  businesses, from photography to a non-profit teen coaching center, and  from an import business to a holistic virtual office.

They became INFOpreneurs in 2014 when they fully transitioned their print  magazine into digital format because they found they could reach an  exponential, worldwide market at a fraction of the time and cost. They  closed their physical offices and began converting their in-person  workshops and speeches into information products and online courses.  Then, in 2015 they received a proverbial “kick in the pants” to go  “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued to reach and inspire their market by digitizing their popular workshops, life coach training programs and certifications, making them available worldwide at a fraction of the cost.

Today, they have served over 700,000 students from 200 countries and territories.

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The Bullet List:
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Lover of living life on FIRE and being a catalyst for Allowing YOUR Success!

Keynote Speaker, Published Author, Columnist & Life Coach

Workshop, Retreat-Adventure and Savor-Vacation Facilitator

Singer-Songwriter, Recording/Performing Artist

Voice-Over Artist & MC

Dance and Certified Bellycore Fitness Instructor

Percussionist and Drum-Circle Facilitator

Branding Specialist & Entrepreneur

Visionary & Renaissance Woman

Human-BEING on a Journey

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The Whole She-Bang:
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From the time Terez, (born “Therese Tami Romano”) landed on planet earth, she was naturally drawn to 5 things: Creative expression (with music always at the heart), travel, the beauty of nature, spreading sunshine, and understanding the process of life, the universe and everything. 

Born in Southern California, seasoned in Brooklyn & Staten Island, New York, ripened in the Tampa Bay area of Florida, along with many harvests in Sedona, AZ, she quickly learned that no matter where on earth you may be, you just can’t help but take yourself - and your dreams - with you.

Once she moved from the stroller to her fast little feet, she hit the ground running throughout grade, middle, and high school as a full-blown theater and chorus geek (multiple State Competition winner, Best Actress awards, All-Star Cast award), creative writer (“Pride Award” recipient), lover of dance and all-things-music, and even got a great start in a specially designed musical theater program at USF, thanks to a generous Schimberg Performance Scholarship.

As she perused the buffet of life, Terez also explored psychology/marketing, the service industry, retail, inside sales in corporate America and, in her spare time, became a fitness instructor and personal trainer.  Though she never fully lost sight of the things that truly mattered to her, she had chosen a long, hard road that often involved walking barefoot, uphill in the snow; and with that resistant attitude, had almost given up on many of her deepest heart’s desires until...

One day, while sticking her toe back in the water by stepping in front of a microphone at a local Karaoke joint, she was offered a weekend gig working on a dinner cruise line doing a stiletto-healed rock and roll act.  Needless to stay, this reignited her fire for music and creative expression and, over time with a bit of guts and gumption, managed to work her way into a full-time career in music. 

During this time, she met several brilliant musical mentors and worked with outstanding bands that allowed her to put Walt Disney World, Hard Rock, Universal Studios, Superbowl XXXV/Coca-Cola, Busch Gardens, and many high-profile weddings, conventions and special events on her sonic resume.  In between gigs, she also became an accomplished percussionist, taught herself how to play keyboard and guitar, and began composing songs. Though she truly felt she was back on her path, Terez still felt that an important piece was missing from her life. 

After befriending a fabulous Mastermind Coach, diving even deeper into spiritual and success-principle teachings, and soon after, starting to facilitate her own inspirational groups, she found herself on another magical path that brought answers to many of her most burning questions about how life works, enabling her to create an entity and brand that merged her love for music with empowering and inspiring others.

As a creative, yet fiercely driven entrepreneur, Terez got really good at MAKING things happen, was recognized for her innovative work by many of her peers, and received many awards including, a “Moxy Woman” award and “Dream Achiever” award, and a “Tampa Bay Business Woman of the Year” nomination.  Everything looked great on paper, but boy, did this little chica work HARD.  Though she was doing so much of what she loved, she left herself little time and energy to be able to truly savor and celebrate the good that was happening, and this, indeed, started to dull her sparkle.

On one fateful day in the early 2000’s, while cruising around Orlando Florida before a show that evening, she found herself listening to a CD series by Abraham-Hicks that had really intrigued her.  Though she possessed a strong working knowledge and understanding of “The Law of Attraction” and many universal principles, she heard something on this day that changed her life forever:

“The purpose of life is JOY,” “Life is supposed to be fun,” and, “Life is supposed to feel good.”

She squeak-screamed and started to laugh uncontrollably, because the very words and ideas that she had believed and written in journals as a child and young adult (that she later chalked up to naïveté and wishful thinking), were now being spoken back to her by THE teacher who had launched all the source material for “The Secret” and who was responsible for the modern-day “Law of Attraction” movement as we know it!! 

After this beautiful discovery, Terez started to notice a very distinct pattern and reality that had followed her throughout her life: That EVERY relationship (including the meeting of and 17+ year ongoing, joy-filled relationship with her soul-mate husband), every “thing,” and every experience that was truly valuable to her CAME TO HER with JOY and EASE; whereas all the things that she had struggled and pushed for rarely provided anything more than an occasion for a feeble-sounding “yaaay,” and a little gold star to put in her book of stickers.  Hmmmm…

Since that poignant “aha” moment several years ago, Terez “Firewoman” Hartmann, “Your catalyst for all things Fab-YOU-lous”, has created and put her “Allowing Your Success” formula to work in her life and has since realized some mega-magic manifestations including:

-Crafting over 200 songs

-Getting a cash sale for her home without ever having to put it on the market AND finding her Florida dream home only 1 day after having her approval letter in hand!

-Having her music used for film and radio shows

-Several incredible life-changing adventures, including a cross-country road trip, an all-expense-paid trip to Boulder, Colorado where she got to converse with two brilliant film-makers, Kent Moran and Steven Simon, which was filmed by Gaiam TV for the Spiritual Cinema Circle, and “Allowing Adventures” & “Savor Vacation” experiences that she created, organized, and hosted in Sedona, AZ, Asheville, NC, Santa Fe & Taos, New Mexico, the Gulf Beaches of Florida, and Kauai, HI.

-A beautiful reunion and reconnection with her dad after 30 years!

-A contract to compose the score for a musical that ran successfully in Tampa, FL and the ability to take the better part of a year off to do this!

-A publishing team, (Joeel and Natalie Rivera of Transformation Service, Inc.) who approached HER, who then published her first book, Allowing Your Success!, asked her to co-author two additional books, Transform Your Life! and Transform Your Life! Book Two, collaborated with her for special events, brought her on board as a monthly contributor for their international magazine, “Transformation Magazine,” and – talk about one heck of a bonus – turned out to be a core part of her “soul family” and two of her favorite human beings in the universe!

-AND more than she could ever list here!

BUT… …As much as she has enjoyed the journey of allowing HER success, there are few things that bring this Firewoman greater joy than getting to strike a match to help YOU and your valued clients live life on FIRE, so she is deeply honored and proud to get to share her unique, fun and powerful programs with beautiful YOU!

Transformation Services is an online education company dedicated to empowering INDIEpreneurs and transformation junkies to fulfill their purpose and live life on their terms!

Our greatest passion is empowering entrepreneurs to create a purpose-driven business so they can make money doing what they love and use their gifts to make a unique impact in the world. We have had the honor of serving over 500,000 students and organizations from 200 countries and territories.

Our courses fall under 4 categories:

1) Personal development:

Develop emotional intelligence and a growth mindset in order to master the power of your mind so you can feel happy no matter what is going on around you

2) Life coach training:

Become a certified life coach in one of over a dozen niche life coaching areas or earn your Master Coach Certification. Already a coach?  learn industry best practices, add powerful tools to your toolbox, and learn the life coaching business development strategies that have been proven to work!

3) Entrepreneurship:

Start a business, develop a side hustle, escape the rat race, master your marketing, or create an online course or information product to teach what you know and love and create semi-passive income.

4) Corporate/career development:

Improve your career by improving your time management, learning on-the-job coaching or speaking skills, bringing more creativity and innovation into your organization, or becoming a better leader

ABOUT THE FOUNDERS:

Joeel and Natalie Rivera are serial entrepreneurs and prolific creators who have been coaching, speaking, writing, and teaching for more than a decade. They've started more than a dozen companies, created over 70 course and taught more than 300,000 students from 195 countries.

Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness.

Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny.

They believe that entrepreneurship is the ultimate form of self-empowerment, an so they challenge everyone to find a way to become an INDIEpreneur (aka, self-employed freedom junkies) whether it’s through a side hustle or escaping the rat race to start their own business.  

Joeel & Natalie joined the information age and became INFOpreneurs in 2014 when they fully transitioned their print magazine into digital format because they found they could reach an exponential, worldwide market at a fraction of the time and cost. They closed their physical offices and began converting their in-person workshops and training programs into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued reach and inspire their market by digitizing their popular workshops and life coach training programs and certifications, making their content available worldwide at a fraction of the cost.