Beginner’s Guide to Launch a Podcast in 7 days - 6P's Method

• What is your biggest podcasting question?

• More and more people are listening to podcasts while they drive, walk, clean, or at the gym…

• Podcasting will amplify your message.

• The ‘new’ books and blogs?

• There are too many podcasts starting with no direction or purpose.

• 7 podfading

• Most podcasts never see episode 8

• Is podcasting hard? There are heaps of tools and support. Submitting to iTunes takes 5 minutes. But preparing can take months.

• Does it take lots of time? At the start, you will need to allow 6-10 hours a week once the wheels are turning, max 3 hours a week.

• Will I make money from it? If you want to podcast to make money, don’t bother launching!

• Podcasting is used to create authority, build nurture connections and to amplify what you already are doing. Impact!

• Visualise who is where in the interview process.

• Plotting ideas, people to reach out to/to interview

• Email templates to interviewees

• Using spreadsheets for data and information

• Setting your podcast launch date (write it down)

• Strategies for inviting guests

• Why will your podcast be different?

• Thinking about podcast episode titles (topic with guest name)

• Show question bank (collection of questions to ask in the podcast episode)

• Be mindful of sounding scripted.

• Create a tagline.

• Have the host speak first and then last.

• Do a podcast, standing. More energy.

• Be prepared with your hardware and software for your podcast.

• Collaborating with fellow podcasters

• It can take up to 3 months to launch a podcast.

• Wrapping things up

• 5-10 second silence for noise reduction

• Countdown before the start of the podcast (3,2,1)

• Podcast artwork checklist (c/o Ray M.)

• Use of Omny Studio

• Details and content is more important than the platform.

• Your podcast artwork is very important.

• Omny is a great platform for podcasting.

• Using iTunes to research on other podcasts and information

• Create an engaging podcast graphic/image/artwork

• You can use Canva for graphics

• Make the episode intro right after the live episode session

• Learn to listen to yourself in the podcast, to polish and improve.

• Don’t focus on editing your website. Omny provides.

• Adding testimonials to your website.

• Want to be a guest? (on the website). Make it easy for people to apply for the show. Good guests.

• Contact form in the website.

• Encourage people to leave reviews (this is hard on iTunes).

• Computer that can handle Skype, call recorder, and video recording. You can turn of the video if not needed. You can use video clips of the session for promo material.

• Beware of reverberation. You can use mic socks, pop filter, mic windshield.

• Good headphones/earphones, Rode NT mic, AT 2100 mic.

• Using the microphone as your headphone jack. Get used to listening to yourself while you talk through your mic (headphone jack).

• When using earbuds, make sure you’re using the correct mic before going live.

• Noise-cancelling headphones (recommended).

• Consider using boom arms. Makes you look more professional.

• Webcam is optional (suggestion: Logitech C920). You can use clips for promos.

• Learn to promote yourself and your podcast.

• Audacity, free audio-editing software.

• Get your file structure sorted, neat from the start. Podcast folder. Organise.

• Less is more for background. Less clutter. Must be simple and clean. Earthy colours. Scenery.

• Allow silence at the start of the recording. Build it into the pre-show notes. Pre-recording and post recording routine (10-15 seconds).

• Pre-recording routine

  • Double check that your right microphone is connected, your right headphones are connected on the settings, double check Skype setting (if you’re using Skype), have a drink ready by you (water & jug), have a pen and pad ready (for writing your thoughts down).

  • Don’t immediately turn off the recording after the show.

• Record your intro and outro when it’s top of mind and fresh. Research your topic/guest (a minute to a minute in a half).

• In the intro, offer 3 things to learn from the episode.

• Make the guest feel at ease. Be familiar with the topic. Speak from the heart, not the head. If you have a script, be mindful of how you deliver it, and how it sounds.

• Break the ice for the guest.

• Don’t forget that you can use the mute button.

• Active listening is important.

• Without guests or topics, you have no show.

• Batching, setting recording for sessions in batches.

• Using Calendly/calendar tools.

• Using Audacity to edit audio.

• Most audio editing programs will have similar features.

• Mostly audio editing. Noise reduction. Compressor. Amplify.

• Sectioning (podcast with parts)

• After audacity editing, export file.

• Using Canva for podcast artwork.

• Good convention (episode number, guest name, topic)

• Standing out in the crowd (especially for search results)

• Canva to Omny

• Use of timestamps in the show notes

• Sample title – 04: Title – Guest

• Omny

• Content rating

• Summary (first paragraph of show notes)

• Tags

• Season number, episode number, episode type

• Upload artwork

• Omny, built-in editor

• Omny analytics

• Transcriptions (need to contact Omny to be enabled)

Syndicate the podcast (e.g. YouTube, blog post, directories, podcast directories)
Notify the guest
make it easy for them to share
tweetable
graphics

Utilise your friends’ family
Facebook
Lists

Get comments on posts

Using social media in a ninja way
business Facebook group
promote your guest, indirectly your podcast

Facebook pixel
Ad campaign, target people

Ask for reviews, testimonials, case studies
Guests, post podcast

Promote older episodes

Hashtags in posts

Online forums and directories

Use tools like PushCrew
Push notifications

Line up with book launches

Partnerships and collaborations