Launching Your Own Mobile App Business
4.1 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
221 students enrolled

Launching Your Own Mobile App Business

Entrepreneur's Short & Crisp Guide To A Successful App Launch
4.1 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
221 students enrolled
Created by Merai S. Syed
Last updated 2/2019
English
English [Auto-generated]
Current price: $28.99 Original price: $44.99 Discount: 36% off
1 day left at this price!
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This course includes
  • 41 mins on-demand video
  • 4 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • You will understand the entire mobile app product lifecycle from app idea to app marketing.
  • At the end of the course , you will receive a practical app launch plan template that can be used for your business using the knowledge learnt from this course.
  • We will take you along on your mobile app business idea and get you started started on your product.
Requirements
  • No prior knowledge is required to take this course.
  • Any student who is passionate about learning about the mobile app environment needed to launch their business.
Description

Launching Your Own Mobile App Business is a course designed for non technical entrepreneurs and business owners coming from various fields who feel that they need to reach their customers through mobile but are not equipped with the knowledge to take the lead themselves. This course will help them understand the basic mobile app product cycle in order to prevent business failure that creeps up when you do not understand the environment you are operating in.

This course is not about business plan creation nor does it include a financial aspect of the mobile app business. It is purely a course based on practical lessons and industrial tips that will make you confident enough to launch your own mobile app business and take lead as an Entrepreneur.

We will start our journey with your business idea, refocus on the core elements that are essential for app success and then move to the design phase. In this phase you will get insight on mobile design through the eyes of an Entrepreneur, what questions should you be asking the designer and most importantly, when to hire a designer and what skills should you be looking at.

In the development phase, we will not get into the technical jargon but emphasise on what development decisions you would be interested in. When should you hire a developer and what to look for?  Moving to the prelaunch and launch phase, Entrepreneurs will understand the mobile app marketing space , major distribution channels and how the policies that will impact their cashflow.

I have developed assignments and case studies specially to help my students grasp key concepts. Once you understand the mobile product cycle and your sphere of competence in each phase you will understand where to get help and where your expertise would be enough. As a result your business plan will reflect time tested insight and you will make better decisions ensuring a hike to success.


Who this course is for:
  • Existing Entrepreneurs who have little or no technical background and want to grow their customer base to reach mobile customers.
  • Mid career professionals who are looking for a career change or want to start their own mobile app business but do not know how to.
  • Entrepreneurs-to-be, who require a solid guideline to start off their mobile app business idea.
  • Business Owners
  • Mobile Developers trying to understand the end to end product cycle.
Course content
Expand all 21 lectures 43:27
+ Bringing Your App Idea To Life
4 lectures 11:09

In this lecture I will introduce the course and explain what the students will get out of the course.

Preview 01:55

You will learn how to find your target customer and what to avoid when finding him.

Preview 03:21

In this video, you will understand the key concepts of how to identify your customer and how to position your product in the market.

Understanding Your Customer & Product
03:57
This assignment will help you find your customer and aid you in avoiding stereotypes.
Finding Your Target Audience
5 questions
+ Let's Get Into App Design
5 lectures 13:18

You will be able to understand why knowing the design process is so essential as an Entrepreneur.

UI & UX - Why should you know about it ?
06:13

This lecture will guide you what to expect and how to collaborate with your designer.

Preview 02:31

All you need to know when taking a designer on board.

Hiring a Designer
02:59

Insight on what needs to be checked before signing off your designer.

What should you review with the designer?
01:35

Its always a smart practice that you perform patch testing before moving on to product development.

Patch Testing
00:00

This quiz tests your understanding of the design section.

Design Phase Case Study
1 question
+ App Development Here We Come!
5 lectures 09:01

An overview of the development phase. Congrats for coming so far!

What we will cover
01:00

This lecture will help you understand the scope of your app in terms of development time and cost.

Do I need a backend?
01:46

At the end of this video, you have have a clear picture of your app requirement looking at the company product strategy.

Preview 02:52

After this video, you will be able to understand when would be the best time to take a developer on board and what skills can you be looking for when you post the job description.

When and What to look for in a Developer?
01:32

This article will help you ensure that your MVP is delivered according to your product needs. It will help you understand how the software development process can be managed as an Entrepreneur.

How to manage the development ?
01:51

This quiz will test your understanding of the development phase.

App Development Case Study
1 question
+ Getting Ready - Prelaunch
3 lectures 04:49

This lecture will help you understand how to set your prelaunch goals.

Set Your Marketing Goals
01:25

At the end of this session, you would be able to understand how to create an action plan against each KPI target.

Understand Your Action Plan
02:41

After reading the article you should be comfortable moving onto the final stage of your product.

What I need to create before launch?
00:43

This will help you understand the scope of goals in the this phase.

Prelaunch Case Study
1 question
+ Bingo! App Launch
4 lectures 05:09

As an Entrepreneur , this lecture will help you understand details about global distribution channels - Google and App Store which will impact your business plan and cash flows.

Google Play Store vs Apple App Store Launch Essentials
02:53
Launch Checklist
00:18

At the end of the session , you will be able to find more creative ways to reach your customer.

Tips to Build Your User base
01:31

Tips on how to start using your insights and develop your own launch plan.

What's next?
00:27