
Let's talk about all the things that go into launching a live show!
In this full course we'll be covering Equipment, Streaming Tools, Scenes, Branding, Show Planning and more!
There are plenty of reasons that you might want to launch a live show. In this lesson we focus on a few and build a foundation for all the other considerations we'll discuss as the course progresses.
I've been producing live content for nearly 20 years. I've spent many of those years teaching others to also create live content. I've programmed and directed live sporting events, live music events, live episodic shows and consulted with many others on doing the same.
A few important considerations before we dig into the many parts of a good technical setup.
You can download my short list of all my favorite gear pieces from this page! I've broken these down into 3 different budget zones. In the next few videos I go in depth for why I like each piece of equipment. But this reference sheet with links should be helpful!
A good live stream is only as good as its audio. You can start with any pair of headphones with a mic, but soon you'll want to consider a more full sounding microphone.
Video is one of those places where you *can* sink a lot of money. Luckily there are some great options available that won't cost you an arm and a leg.
Something that is often overlooked is the lighting you use on your live shows. While sunlight is cheap, it is a bit difficult to control. There are a few options that will make sure you show up looking your best.
You can't have a live show without a solid connection to the Internet. While Cellular data works for phone streaming, we'll need a bit more bandwidth for streaming from a laptop.
There are a lot of platform options available for streaming. Some are software based, some are browser based. Find out which one will be the best for your show.
OBS is a staple among streamers. It's a versatile software with options for refining your streaming settings and scenes for matching your brand.
Ecamm is a Mac-only software that allows for guests, interactive widgets and more.
Streamyard is a great choice as a browser-based encoder that allows for guests and interactive graphics.
Riverside.fm is a browser based streaming service that does isolated recordings for hosts and guests.
Simulcasting is something that allows you to create a single show and send it to multiple places like Facebook, YouTube and Twitch.
When you move on to producing live shows with multiple cameras you may want to consider these hardware options.
There are multiple ways to set up your visuals once you're up and running with your show. Using different scenes and branding can improve your show even more.
To keep your show moving forward you can choose to use a variety of scenes to engage and move your show forward.
Learn how to add branding elements and colors to your show and what graphical elements are needed for a complete graphics package.
Let's focus on the show itself. What can you do to format your show for success. What repeatable structure can you build to help live audience engagement and still create content that is able to be repurposed?
This simple format will help you plan better shows and create show notes quicker and easier than ever.
Don't forget to download this template ➡️ or click the link below ⤵️ to add it to your own Google Drive!
A Google Sheet Template
Use this for Show Planning/Show Notes. Add this template file to your Google drive, or download the spreadsheet format below and use it wherever you'd like. This template has 2 sheets, one is for you to copy and use over and over again, the other sheet is an example show that you can use for reference.
Personally, I love using this as a Google Sheets file online, because I can easily share and collaborate with show guests or guest hosts as we plan the show rundown together.
After you stop your live show, you're not quite finished! You can still do a few things that will help your show grow, and your community stay engaged. You also now have a new source for even more awesome social media content! Interview clips, great moments, important updates, etc... it's all freshly created. Now to repurpose it for your broader audience!
This is a collection of a few of my favorite things. Some simple things and some tech toys I really enjoy that make my streaming better.
Launch a live show for your business, podcast or passion project. Discover the tools you need to feel confident about live streaming. We'll go deep on equipment, software options, show planning, and how to leverage your content after your live stream. After this course you will be able to produce a show format that makes engaging content easy to produce regularly.
A few of the topics I’ll cover…
A simple way to improve your camera quality.
My go-to process for planning an engaging & interactive live stream that also creates content for republishing.
My favorite method for creating professional looking content with branding.
How to maximize the reach of your content during AND after your live show
The biggest mistakes that can sabotage your show and your confidence
My favorite method for screen-sharing that isn’t boring!
And of course your there’ll be time to answer your burning questions!
Extra: A list of my favorite streaming gear (The essentials and the fun stuff ?)
Extra: A template to help you plan each show in advance.
What you'll learn in this class:
PART 1: Equipment
We'll discuss the crucial equipment you need to begin live streaming and we'll talk about some additional equipment that makes the task even easier.
PART 2: Streaming Tools
There are so many platforms and Streaming tools available. Where do you start? What are the pros of cons of each? We'll look at several free and budget-friendly options for producing live content.
PART 3: Layouts and Branding
We'll learn all about maintaining your company brand during a live stream. We'll cover how to add graphic overlays and use different layouts to keep your live show moving forward.
PART 4: Show Planning
In this section we'll move beyond the technical parts and get to the heart of producing an engaging and well-paced show. We'll talk about show structure, increasing engagement, and methods for creating episodic content.
PART 5: After the Show
We'll focus on what you should do after the live stream has ended. We'll cover how to create 'show notes', how to maintain audience connections, and how to leverage your post-live content.
PART 6: Extra Tips and My Favorite Things
I'll share tips and shortcuts that I've used regularly as a live producer over the past decade. Some will save you time, some will increase your production value, and some will make things run smoother.