Launch Your Author Brand and Platform
4.0 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,302 students enrolled

Launch Your Author Brand and Platform

A 10-Step Author & Book Marketing System to Build Brand, Connect with Readers, and Sell Books
4.0 (12 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,302 students enrolled
Created by Donna Galanti
Last updated 5/2019
English
Current price: $64.99 Original price: $99.99 Discount: 35% off
18 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 10 hours on-demand video
  • 5 articles
  • 21 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • In this 10-step book marketing system you will learn exactly how to plan, create, and launch your successful author brand and platform even before your first book comes out.
  • Each module includes rookie mistakes to avoid, myth busters, and how to go the extra mile in building your author brand and platform.
  • PLUS 15+ bonuses on topics like: book club visits, social media, public speaking, audio book production, publicity, book launches and more.
  • PLUS a Meet the Experts section to learn from the Masters -- experts in the publishing industry!
Requirements
  • Students don't need any special materials or experience creating their author brand or platform. This course will recommend resources to use for no-cost or low-cost to build your author brand and platform. The course will also cover everything you need to get started - from coming up with your author persona and creating your author website to banding with other authors and building a social media following. Students who are dedicated beginners with a commitment to taking action to create their author brand and platform will benefit most from this course.
Description

What’s included in Launch Your Author Brand & Platform

Access to:

✓ 10 Step-By-Step Lessons

✓ 15+ Awesome Bonuses

✓ 7 “Bigger Than a Bonus” Meet the Experts (insider secrets to success from the Masters -- other authors!) training on goodies like do’s and don’ts for new authors, agent advice, book club visits, and public speaking

✓ Each lesson includes Rookie Mistakes to Avoid, Myth Busters, and How to Go the Extra Mile!

FULL COURSE INFO:
1. PUT YOURSELF OUT THERE IN YOUR WRITING COMMUNITY

Organizations to join

How to best engage

In-person and online connections

2. FIGURE OUT YOUR AUTHOR PERSONA

Soul-Searching: Who am I?

Discover keywords, phrases that best fit you

Find like-minded people

Share your story to connect with readers!

3. YOUR WEBSITE

What you need to get started

What content to include for best engagement

Recommended options

Best website practices

How to avoid overwhelm & get the darn thing done

4. SOCIAL MEDIA ZONE

Where and when to post

How to find best-fit followers

What to post for highest engagement

How to optimize your social media platforms

5. YOUR BLOG

Name and platform

What to blog about

How to build readership

Band with other bloggers

Best practices

6. BUILD A SUBSCRIBER LIST

Why you (absolutely!) need an email list

Newsletter vs. blogging

What platform to use

How to build it

Content to include

7. BAND WITH AUTHORS

How to conduct research

How to connect online and in-person

How to find other debut authors

Best practices to engage

8. CONNECT WITH READERS

How to conduct research

Create a profile of your reader

Where to find your readers

Look to your book’s themes for answers

How book bloggers are your friend

9. POSITION YOURSELF AS AN EXPERT!

How to write for others with guest posts

Where to find ideal blogs

Presenting at in-person events

How to start small with public speaking

How to prepare to present with confidence

10. NOW WHAT?

Keep promoting!

Grow your reviews

Book awards

Expand your social media

Paid advertising

New markets for your book

How to continue a focus on community building

Marketing Bonuses:

Book Launch Countdown

How to Best Run Book Ads

Making a Book Trailer 101

Launch a Book Trailer/Cover Reveal

The Awesome Resources Guide

The Awesome Course Planner

Networking Bonuses:

Prepare for Public Speaking

Writer Organizations by Genre and Region

Publicity Bonuses:

How to Write a Press Release

How to Write a Review Request

How to Write a Blurb Request

How to Write a Guest Post Pitch

Social Media Bonuses:

Goodreads 101

Instagram for Authors

Twitter 101

Rafflecopter 101

Meet the Experts: Guides

Literary Agent Q&A

Do’s and Don’ts for New Authors

Kick-Butt Debut Authors

Meet the Experts: Videos

Audiobook Production 101

Book Club Visits 101

Building Community

Public Speaking 101





Who this course is for:
  • This is a course that contains actionable advice to create a successful foundation of your author brand and platform and learn book marketing. This course is right for you if:
  • You have your first book coming out, or planning to publish, and no idea how to even start building your author platform.
  • Your first book is published, and you’ve been asking yourself that question: "How the heck do I reach readers and sell more books?"
  • You’re feeling overwhelmed because all this author marketing seems like a giant mountain of tasks to tackle!
  • You feel all alone with no writer community and wish you knew how to connect with people who can help your author career.
  • You are a committed beginner starting from scratch and are ready to create a successful author platform based on community building and not waste years and money trying to figure it out on your own.
Course content
Expand all 83 lectures 10:06:40
+ Module 1: Put Yourself Out There in Your Writing Community
8 lectures 45:12
Intro Plus Benefits of Writer Meetups
07:34
Benefits of Writing Organizations
04:58
Why Attend Writing Conferences
05:59
Connect with Peers & Professionals in the Industry
06:36
Extra Tips for the Overachiever
05:21
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
09:18
Wrap It All Up
02:36
+ Module 2: Figure Out Your Author Persona
7 lectures 31:22
Intro + Goals & Benefits of Creating an Author Persona
07:11
Getting Started + Research
03:19
Create Your Author Persona & Put It Out There
02:56
911 Emergency Tips for Introverts
10:43
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
02:16
Wrap It All Up
01:44
+ Module 3: Your Author Website
5 lectures 31:36
Intro plus Website Basics
10:22
Design and Content
14:12
How to Launch + Best Practices
02:23
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
02:36
Wrap It All Up
02:03
+ Module 4: Social Media Zone
7 lectures 39:03
Intro + Conducting Research
05:41
How to Build Best-Fit Followers
04:02
What Content to Post
04:58
Facebook Pages and Groups
10:47
Best Practices
03:40
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
07:55
Wrap It All Up
02:00
+ Module 5: Blogging
8 lectures 35:02
Intro + Why Blog?
04:08
Benefits of Blogging
03:19
Choosing a Name, Platform, and Design
05:16
What Content to Blog About
03:01
Best Practices
05:51
Boost Your Blog
03:35
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
07:35
Wrap It All Up
02:17
+ Module 6: Build Your Subscriber List
6 lectures 20:55
Intro + Why Have an Author Newsletter?
05:14
Choose a Platform
01:25
How to Build Your List & Promote Your Newsletter
04:24
What Content to Include
03:36
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
04:26
Wrap It All Up
01:50
+ Module 7: Band With Other Authors
6 lectures 18:34
Intro + How to Start With Who You Know.
03:45
Utilizing Writing Organizations and Conducting Research
03:47
Connecting In-Person and Online
02:16
Finding Other Debut Authors
02:54
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
03:29
Wrap It All Up
02:23
+ Module 8: Connect with Readers
8 lectures 36:32
Intro + Reader Research
07:49
Engage and Find Your Reader
04:53
Reader Platforms + Get Reviews
07:05
Connect with Book Bloggers
04:23
Write for Children? Find the Gatekeepers
02:41
In-Person Events
02:15
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
05:34
Wrap It All Up
01:52
+ Module 9: Position Yourself as an Expert
7 lectures 21:46
Intro + Doing Online Guest Posts
04:20
Knowing Your Audience + What Content to Promote
02:37
How to Plan Ahead + Best Practices
02:25
Utilizing Social Media & Print Media
03:09
Doing In-Person Events
02:08
Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
04:25
Wrap It All Up
02:42