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30-Day Money-Back Guarantee
Marketing Branding Book Marketing

Launch Your Author Brand and Platform

A 10-Step Author & Book Marketing System to Build Brand, Connect with Readers, and Sell Books
Rating: 4.5 out of 54.5 (19 ratings)
1,342 students
Created by Donna Galanti
Last updated 5/2019
English
30-Day Money-Back Guarantee

What you'll learn

  • In this 10-step book marketing system you will learn exactly how to plan, create, and launch your successful author brand and platform even before your first book comes out.
  • Each module includes rookie mistakes to avoid, myth busters, and how to go the extra mile in building your author brand and platform.
  • PLUS 15+ bonuses on topics like: book club visits, social media, public speaking, audio book production, publicity, book launches and more.
  • PLUS a Meet the Experts section to learn from the Masters -- experts in the publishing industry!

Requirements

  • Students don't need any special materials or experience creating their author brand or platform. This course will recommend resources to use for no-cost or low-cost to build your author brand and platform. The course will also cover everything you need to get started - from coming up with your author persona and creating your author website to banding with other authors and building a social media following. Students who are dedicated beginners with a commitment to taking action to create their author brand and platform will benefit most from this course.

Description

What’s included in Launch Your Author Brand & Platform

Access to:

✓ 10 Step-By-Step Lessons

✓ 15+ Awesome Bonuses

✓ 7 “Bigger Than a Bonus” Meet the Experts (insider secrets to success from the Masters -- other authors!) training on goodies like do’s and don’ts for new authors, agent advice, book club visits, and public speaking

✓ Each lesson includes Rookie Mistakes to Avoid, Myth Busters, and How to Go the Extra Mile!

FULL COURSE INFO:
1. PUT YOURSELF OUT THERE IN YOUR WRITING COMMUNITY

Organizations to join

How to best engage

In-person and online connections

2. FIGURE OUT YOUR AUTHOR PERSONA

Soul-Searching: Who am I?

Discover keywords, phrases that best fit you

Find like-minded people

Share your story to connect with readers!

3. YOUR WEBSITE

What you need to get started

What content to include for best engagement

Recommended options

Best website practices

How to avoid overwhelm & get the darn thing done

4. SOCIAL MEDIA ZONE

Where and when to post

How to find best-fit followers

What to post for highest engagement

How to optimize your social media platforms

5. YOUR BLOG

Name and platform

What to blog about

How to build readership

Band with other bloggers

Best practices

6. BUILD A SUBSCRIBER LIST

Why you (absolutely!) need an email list

Newsletter vs. blogging

What platform to use

How to build it

Content to include

7. BAND WITH AUTHORS

How to conduct research

How to connect online and in-person

How to find other debut authors

Best practices to engage

8. CONNECT WITH READERS

How to conduct research

Create a profile of your reader

Where to find your readers

Look to your book’s themes for answers

How book bloggers are your friend

9. POSITION YOURSELF AS AN EXPERT!

How to write for others with guest posts

Where to find ideal blogs

Presenting at in-person events

How to start small with public speaking

How to prepare to present with confidence

10. NOW WHAT?

Keep promoting!

Grow your reviews

Book awards

Expand your social media

Paid advertising

New markets for your book

How to continue a focus on community building

Marketing Bonuses:

Book Launch Countdown

How to Best Run Book Ads

Making a Book Trailer 101

Launch a Book Trailer/Cover Reveal

The Awesome Resources Guide

The Awesome Course Planner

Networking Bonuses:

Prepare for Public Speaking

Writer Organizations by Genre and Region

Publicity Bonuses:

How to Write a Press Release

How to Write a Review Request

How to Write a Blurb Request

How to Write a Guest Post Pitch

Social Media Bonuses:

Goodreads 101

Instagram for Authors

Twitter 101

Rafflecopter 101

Meet the Experts: Guides

Literary Agent Q&A

Do’s and Don’ts for New Authors

Kick-Butt Debut Authors

Meet the Experts: Videos

Audiobook Production 101

Book Club Visits 101

Building Community

Public Speaking 101





Who this course is for:

  • This is a course that contains actionable advice to create a successful foundation of your author brand and platform and learn book marketing. This course is right for you if:
  • You have your first book coming out, or planning to publish, and no idea how to even start building your author platform.
  • Your first book is published, and you’ve been asking yourself that question: "How the heck do I reach readers and sell more books?"
  • You’re feeling overwhelmed because all this author marketing seems like a giant mountain of tasks to tackle!
  • You feel all alone with no writer community and wish you knew how to connect with people who can help your author career.
  • You are a committed beginner starting from scratch and are ready to create a successful author platform based on community building and not waste years and money trying to figure it out on your own.

Course content

12 sections • 83 lectures • 10h 6m total length

  • Preview04:06
  • Introductions!
    00:00

  • Intro Plus Benefits of Writer Meetups
    07:34
  • Benefits of Writing Organizations
    04:58
  • Why Attend Writing Conferences
    05:59
  • Preview02:50
  • Connect with Peers & Professionals in the Industry
    06:36
  • Extra Tips for the Overachiever
    05:21
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    09:18
  • Wrap It All Up
    02:36

  • Intro + Goals & Benefits of Creating an Author Persona
    07:11
  • Getting Started + Research
    03:19
  • Preview03:13
  • Create Your Author Persona & Put It Out There
    02:56
  • 911 Emergency Tips for Introverts
    10:43
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    02:16
  • Wrap It All Up
    01:44

  • Intro plus Website Basics
    10:22
  • Design and Content
    14:12
  • How to Launch + Best Practices
    02:23
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    02:36
  • Wrap It All Up
    02:03

  • Intro + Conducting Research
    05:41
  • How to Build Best-Fit Followers
    04:02
  • What Content to Post
    04:58
  • Facebook Pages and Groups
    10:47
  • Best Practices
    03:40
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    07:55
  • Wrap It All Up
    02:00

  • Intro + Why Blog?
    04:08
  • Benefits of Blogging
    03:19
  • Choosing a Name, Platform, and Design
    05:16
  • What Content to Blog About
    03:01
  • Best Practices
    05:51
  • Boost Your Blog
    03:35
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    07:35
  • Wrap It All Up
    02:17

  • Intro + Why Have an Author Newsletter?
    05:14
  • Choose a Platform
    01:25
  • How to Build Your List & Promote Your Newsletter
    04:24
  • What Content to Include
    03:36
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    04:26
  • Wrap It All Up
    01:50

  • Intro + How to Start With Who You Know.
    03:45
  • Utilizing Writing Organizations and Conducting Research
    03:47
  • Connecting In-Person and Online
    02:16
  • Finding Other Debut Authors
    02:54
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    03:29
  • Wrap It All Up
    02:23

  • Intro + Reader Research
    07:49
  • Engage and Find Your Reader
    04:53
  • Reader Platforms + Get Reviews
    07:05
  • Connect with Book Bloggers
    04:23
  • Write for Children? Find the Gatekeepers
    02:41
  • In-Person Events
    02:15
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    05:34
  • Wrap It All Up
    01:52

  • Intro + Doing Online Guest Posts
    04:20
  • Knowing Your Audience + What Content to Promote
    02:37
  • How to Plan Ahead + Best Practices
    02:25
  • Utilizing Social Media & Print Media
    03:09
  • Doing In-Person Events
    02:08
  • Go the Extra Mile, Myth Busters & Rookie Mistakes to Avoid
    04:25
  • Wrap It All Up
    02:42

Instructor

Donna Galanti
Author, Teacher, Speaker
Donna Galanti
  • 4.5 Instructor Rating
  • 84 Reviews
  • 9,983 Students
  • 5 Courses

My passion is inspiring and motivating writers to follow their own unique path. I love to help writers elevate themselves in their writing craft, embrace promotion, boost confidence, and learn how to set themselves up for lifelong author success.

I've taught hundreds of writers since 2013 at conferences, workshops, retreats, seminars, and school visits about writing craft and marketing -- and now reaching even more students with online courses.

What would you like to learn?
How to improve your writing techniques?
How to build your author platform?
How to market your books?
How to build a community of industry influencers?

If you want to do any of these things, just enroll in my courses. You have a 30-day money back guarantee if you don't like it.

I want to show you how to be a better writer, be a better promoter, be a better networker, and live the writing and publishing life you dreamed of.

Check out my courses and enroll today!

Donna's Full Bio:

I’m the author of the middle grade adventure Joshua and The Lightning Road, which the Midwest Book Review called, “A heart-pounding thrill ride full of unexpected twists and turns from start to finish”. I’m also the author of the follow up, Joshua and the Arrow Realm, and the bestselling paranormal suspense Element Trilogy for adults. In addition, I write the popular Unicorn Island series for Epic, the leading digital platform for kids 12 and under. I’m also a writing contest judge at NYC Midnight and regularly present as a guest author at schools.

I love teaching at writing conferences on marketing and craft, am the creator of several online courses for writers at Udemy, and a member of the blog, From the Mixed-Up Files of Middle Grade Authors. When I’m not writing you can find me on Twitter or Facebook where I love to share all things about outdoor adventures and children’s books. I’ve lived from England as a child, to Hawaii as a U.S. Navy photographer, and have had a long career in corporate marketing. I'm represented by Liza Fleissig with the Liza Royce Agency in NYC. Visit me at donnagalanti(dot)com.


Praise for Author, Teacher, and Speaker Donna Galanti

Kate Brandes Author of The Promise of Pierson Orchard

"Donna shared strategies with me that not only helped lead to the publication of my first novel, but also helped me secure my dream agent. I have followed her expert advice on positioning myself and my first novel during the all-important marketing period before and after publication.”

Kathryn Craft Author of The Far End of Happy and owner of Writing-Partner

"Donna Galanti sets learners at ease with her accessible demeanor, confident knowledge, and well-organized presentations. In her marketing lecture, she helped daunted introverts accept that social media and publishing go hand-in-hand for today’s writer, and that ideally, platform building, like writing, deserves years of pre-publication devotion. For beginners starting out or authors catching up, her clear, step-by-step suggestions untangle what can seem like an overwhelming jumble of marketing tasks."

Christa Tinari National speaker and author of Create a Culture of Kindness in Middle School

"Thank you for sharing so much information to help newer authors like myself. You’ve got so many insights that are invaluable to writers and hopeful authors-to-be. It was a joy to benefit from your passion for helping other authors be successful. To writers: don’t miss Donna’s class!"

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