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Landing page efficaci con il Neuromarketing

Come aumentare il tasso di conversione di una landing page grazie a neuromarketing, UX design e copywriting
Rating: 4.4 out of 54.4 (80 ratings)
272 students
Created by Luca Panzarella
Last updated 2/2021
Italian
30-Day Money-Back Guarantee

What you'll learn

  • Come aumentare il tasso di conversione di una pagina web
  • Come interpretare i dati statistici di un sito
  • Conoscere le convenzioni del web design
  • Cosa cattura la nostra attenzione in una pagina web
  • Cos'è l'emotional design
  • Come creare una unique value proposition
  • Come fare le interviste agli utenti

Requirements

  • Conoscenze base di UX design
  • Tanta voglia di imparare!

Description

Hai una landing page da progettare. Forse è quella del tuo cliente, forse quella di un tuo progetto personale. In ogni caso, una landing page ha sempre un obiettivo di business che si deve tradurre in scelte di design, di copywriting e più in generale, di comunicazione.

Ma se Google Analytics non ci dà tutti i dati di cui avremmo bisogno, come facciamo ad ottimizzare la pagina web in modo tale da "convertire" il maggior numero di utenti possibili in clienti? O iscritti alla newsletter? O iscritti alla prova gratuita del software che stiamo offrendo?

Capire i meccanismi di come funziona il nostro cervello una volta atterrato in una pagina web è una conoscenza fondamentale non solo per capire cos'è il neuromarketing, ma per chiunque si occupi in qualche modo di comunicazione o che stia studiando copywriting o UX design.

Who this course is for:

  • web designer
  • ux designer

Course content

9 sections • 33 lectures • 2h 9m total length

  • Preview03:06
  • Preview05:42

  • Preview04:10
  • Preview03:03
  • Preview03:33

  • Cos’è il neuromarketing
    02:35
  • Primo passaggio: l’attenzione
    01:59
  • Sfrutta le convenzioni di design
    02:11
  • L’eye tracking
    02:07
  • F pattern e Z pattern
    04:06
  • Come catturare l'attenzione
    03:34

  • Secondo passaggio: l’attrazione
    01:57
  • L'ambiente conosciuto
    03:11
  • L'emotional design
    03:47

  • Terzo passaggio: l’interesse
    01:50
  • La unique value proposition
    03:12
  • La UVP basata sul problema e sul desiderio
    03:03
  • Come fare le interviste agli utenti
    05:13

  • Quarto passaggio: l’analisi
    01:53
  • I dati tangibili
    02:07
  • Le obiezioni del target
    04:43
  • Gli amplificatori di fiducia
    06:34

  • Quinto passaggio: l’azione
    04:53
  • Compito per casa: landing page restyling
    1 question
  • Compito per casa: landing page restyling
    1 question
  • Compito per casa: landing page restyling
    1 question
  • Compito per casa: landing page restyling
    1 question

  • Google ads
    04:37
  • Linkedin ads
    03:00
  • Ranking coach
    05:30
  • Qonto
    06:28
  • MindValley
    10:48
  • LiveChat
    05:33
  • Everli
    02:30
  • Ring Central
    03:30
  • McAfee
    07:46

  • Fine corso
    00:52

Instructor

Luca Panzarella
Geek, digital product designer and storyteller.
Luca Panzarella
  • 4.5 Instructor Rating
  • 1,071 Reviews
  • 4,729 Students
  • 11 Courses

My name is Luca and I have two great passions: web product design and writing stories.

I started working as a consultant in 2007 and since then I've created hundreds of web and mobile projects.

I've written "Living as a freelancer", an italian guide for freelancer wannabe that has been sold more than 3.000 copies.

I've launched a writing contest website which have become the most popular among writers and poets.

Before teaching, I'm a great student about my two passions: design and literature. That's why I teach web product design as a writer and fiction writing as an engineer.

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