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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 2 mins on-demand audio
  • 1 article
  • 48 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Landing Page Optimization

Landing Page Design & Optimization - build pages that work!

Learn the fine art of conversion rate optimization and making killer landing pages. Convert, succeed, win!
Rating: 3.0 out of 53.0 (23 ratings)
402 students
Created by Lia TDA
Last updated 11/2015
English
English [Auto]
30-Day Money-Back Guarantee

Description

    There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES! 

[UPDATES planned for this course for 2020]

    Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you. 

    I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists. 

    Some of the things you will learn from this conversion rate optimization course include: 

    1.  Identifying what makes a landing page good or bad, effective or abysmal 

    2.  The best practices for creating pages THAT WORK - and where to begin 

    3.  Using Tactical Design Techniques to achieve Maximum Impact 

    4.  How to write GOOD, EFFECTIVE COPY to win more customers 

    5.  Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization 

    6.  Optimizing your page with various tools and testing methods 

    7.  Effective ways to capture more leads, and reduce bounce rates 

      (and hopefully Converting those Leads Into Buyers or customers) 

    8.  And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!) 

      Now wouldn’t that be nice?? 

    You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course. 

    It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns. 

    So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now! 

Who this course is for:

  • Marketers
  • Designers
  • Growth Hackers
  • Students (Business, Marketing, Design)
  • Entrepreneurs
  • Business Owners
  • Anyone who wishes to build or manage Killer Landing Pages that succeed!

Course content

9 sections • 68 lectures • 4h 55m total length

  • Preview00:55
  • A Rather Forward Foreword
    02:12

  • Preview01:23
  • Preview03:04
  • LPO Glossary Of Terms - [Handout]
    5 pages
  • Preview02:52
  • Ideal Landing Page Layout - PDF
    538.4 kB
  • Ideal Landing Page Layout - JPEG
    520.7 kB

  • Landing Page Don'ts
    09:31
  • More Effective Landing Pages
    11:36
  • How to Avoid SNAFUS
    01:51

  • Making A Landing Page THAT WORKS!
    11:36
  • LPO - Mockups & Wireframe Resources - [Handout]
    1.1 MB
  • Landing Page Wireframe Example - as used in the video
    82.9 kB

  • 1. Keeping it Above The Fold, Headlines and Copy
    05:21
  • Preview02:07
  • 3. Call To Action - Make it Loud and Clear
    04:03
  • 4. Call To Action - Button Elements and Forms
    04:54
  • 5. Bullet-points, Images and Photos
    06:06
  • 6. Video
    05:01
  • 7. Testimonials, Pricing Tables, Charts & Diagrams
    14:52
  • LPO - Chart Making Tools - [Handout]
    1 page
  • 8. Thank You Pages
    03:59
  • 9. Social Buttons – Make it Easy for Users to Share/Promote Your Page
    08:08
  • LPO - Social Media LINKS - [Handout]
    2 pages
  • LPO - Social Media Cycle & Mind Map - [Handout]
    2 pages
  • 10. Tab Tricks, Repetition, Trust, Security & Privacy - Keep Users on the Page
    15:06
  • 11. You Sold Me! ...Or Did You?
    07:00
  • 12. Analytics Codes & Extras
    06:03

  • So Why Is Design Important?
    02:43
  • Design Tips – Using Colour To Convey Your Message - Pt1
    05:39
  • LPO - Colour Wheel - Easy Colour Theory Basics
    1 page
  • Design Tips – Using Colour To Convey Your Message - Pt2
    07:57
  • LPO - The Psychology Of Colour
    1 page
  • Design Tips – Choosing Appropriate Typography
    12:08
  • LPO Typography Links and Resources - [Handout]
    149.4 kB
  • LPO - Typography Combinations - [Handout]
    1 page
  • LPO General Web Font Types - [Handout]
    221.6 kB
  • Design Tips – Using Contrast To Make Things Stand Out
    03:30
  • Contrast - Basic Example
    1 page
  • Contrast - Styled Example
    1 page
  • Design Tips - Appreciating White Space
    6 pages
  • Design Tips – Using Images to Create Graphic Impact
    09:13
  • LPO - Using Images To Direct Your Gaze [Examples]
    3 pages
  • Design Tips – Be Consistent - Across All Aspects Of Your Lp Venture!
    03:05
  • Design Tips – K.I.S.S. – Don’t Deny, Just Simplify!
    03:57
  • Design Tips - Always Go Back To The Purpose
    02:20

  • Zen and The Fine Art Of Copywriting (UPDATED EDIT)
    19:37
  • Zen & The Fine Art Of Copywriting - Potential Customer Questions
    90.7 kB
  • Things To Avoid At All Costs
    07:58
  • Nitty Gritty Tech & Other Considerations
    5 pages
  • Wowsers! So Many Browsers! - Part One
    8 pages
  • Wowsers! So Many Browsers! - Part Two
    8 pages

  • Essential Optimization Tips
    1 page
  • SEO – Search Engine Optimization
    11:16
  • SEO – Search Engine Optimization
    342.5 kB
  • Page Optimization - Part 1: Testing is important!
    05:57
  • Page Optimization - Part 2: Optimizing for Mobile
    04:00
  • Landing Page Analytics
    2 pages
  • A/B Testing & Multivariate Testing
    08:59
  • LPO - A/B & Multivariate Testing - [Handout]
    1 page
  • Eye-tracking & Heat Maps – So Hot Right Now!
    03:02
  • LPO - Eye Tracking & Heatmaps - [Handout]
    1 page
  • Mouse Tracking & Mouse Click Tracking
    00:47
  • LPO - Mouse Tracking & Mouse Click Tracking - [Handout]
    1 page

  • Live Chat Software
    1 page
  • BONUS! CTA or Button Text Ideas - Some Suggestions to Get You Started
    1 page
  • BONUS! Hints for Camera & Video Work
    3 pages

Instructor

Lia TDA
Designer, Writer, Creative & Ideapreneur
Lia  TDA
  • 3.0 Instructor Rating
  • 23 Reviews
  • 402 Students
  • 1 Course

Lias a multi-faceted creative with dealings in arts and media. Originally a trained artist and photographer, the initial internet boom made the digital realm a natural progression for this tech nerd. It was whilst working in management that her love affair with pixel pushing & digital graphic media truly deepened. Further training as a designer made sense. Photoshop had finally introduced "layers" and the bromance merely flourished from there. Vive la Revolution!

With a passion for marketing & creativity, the mission to build “a Better Web” seemed fitting. She has worked for many years in a range of capacities as a project manager, copy & business writer, webmaster, designer and all round graphics go-to-girl.

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