Landing Page Design & Optimization - build pages that work!
There are ‘ways’ of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same – as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES!
[UPDATES planned for this course for 2020]
Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you.
I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads – whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists.
Some of the things you will learn from this conversion rate optimization course include:
1. Identifying what makes a landing page good or bad, effective or abysmal
2. The best practices for creating pages THAT WORK - and where to begin
3. Using Tactical Design Techniques to achieve Maximum Impact
4. How to write GOOD, EFFECTIVE COPY to win more customers
5. Technical considerations, ‘hints and tips’ and other helpful knowledge on conversion rate optimization
6. Optimizing your page with various tools and testing methods
7. Effective ways to capture more leads, and reduce bounce rates
(and hopefully Converting those Leads Into Buyers or customers)
8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!)
Now wouldn’t that be nice??
You don’t have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I’ll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course.
It’s not rocket science, but it is an art. It requires little investment, with the potential for maximised returns.
So if you think you’re ready to stop losing money, jump right in and start learning conversion rate optimization now!
Who this course is for:
- Growth Hackers
- Students (Business, Marketing, Design)
- Business Owners
- Anyone who wishes to build or manage Killer Landing Pages that succeed!
Lias a multi-faceted creative with dealings in arts and media. Originally a trained artist and photographer, the initial internet boom made the digital realm a natural progression for this tech nerd. It was whilst working in management that her love affair with pixel pushing & digital graphic media truly deepened. Further training as a designer made sense. Photoshop had finally introduced "layers" and the bromance merely flourished from there. Vive la Revolution!
With a passion for marketing & creativity, the mission to build “a Better Web” seemed fitting. She has worked for many years in a range of capacities as a project manager, copy & business writer, webmaster, designer and all round graphics go-to-girl.