Your cart is empty.
Keep shoppingLanding Page Optimization & Design for Digital Marketing
164 students
Landing Page Optimization & Design for Digital Marketing
Design effective marketing landing pages and optimize them for UX, conversions & engagement - 100+ REAL EXAMPLES INSIDE
Created byiMarket XL, Max Cord
Last updated 9/2017
English
What you'll learn
- Understand the importance of well-designed landing pages
- Design effective landing pages
- Create action-guided headlines and landing page elements
- Analyze other people's landing pages and conclude what they did right or what they could improve
Explore related topics
Course content
6 sections • 27 lectures • 1h 37m total length
Requirements
- This course works best if you have a website, product, service or a particular offer to create a landing page for.
Description
Did you know the human attention span is shorter than a goldfish’s?
Goldfish = 9 seconds
Humans= 7 seconds
With an attention span shorter than a goldfish, your landing pages have a lot of work to do in a short amount of time.
With just one page, you have to entice and interest people with your product and services, convince them to take the most beneficial next step, and provide them with contact information for assistance should they need it. That's a lot of pressure for just one page, so it's important to follow the best practices to creating an eye-catching and effective landing page design.
On this course we'll break down hundreds of the top-performing landing pages online right now and see what they are doing (or failing to do).
With over 100+ Real Landing Pages Analyzed, we will see the strategies and design elements they use to retain people's attention, inspire action, and boost conversions.
You'll also learn how to optimize your landing page designs for maximum conversions by increasing the effectiveness of individual elements like:
Headlines
Call-to-actions
Backgrounds
Images
and more!
Every landing page needs to have a clear and focused goal. By having a particular action in mind, like a button or an email form, you will be able to guide your visitors into taking a specific action, whether it's a purchase or an email subscription, that's entirely up to you.
So, take this course now, and let's start designing stunningly effective landing pages!
Who this course is for:
- Entrepreneurs who want to create a landing page for their products or services
- Digital marketers who want to learn how to design effective landing pages to maximize their conversions
- Web designers who want to improve their design skills by learning the skill of landing page design
- Anyone who wants to learn how to design action-guided landing pages