Landing Page Design & Conversion Rate Optimization
What you'll learn
- Design a high converting landing page from scratch without a single line of code
- Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
- Run A/B tests to guarantee a better conversion rate over time without knowing any statistics
- Know exactly how to design a call to action that will motivate your visitor's to take the actions you want them to take
- Apply psychological persuasion frameworks to your landing pages and websites
- Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors
- Determine the best type of landing page to send your marketing campaign traffic to
- Run professional usability tests like the 5 second test and the preference test
- Convince your boss to allocate more company resources to conversion rate optimization
- Understand your website traffic based on the Fogg Behavior Model
- Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
- Create a professional logo from scratch in Photoshop
- Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems
Requirements
- A desire to learn new concepts that will help your online business succeed!
- You should have a passion for high conversion rates.
- You don't need any coding knowledge or prior web design knowledge.
- You should have a landing page or website that you want to send traffic to.
Description
**Brand New For 2018 - The Bestselling Landing Page Design Course on Udemy**
Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.
I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages.
**Disclaimer**
This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.
Good landing page design isn't just a nice thing to know – it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI.
A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table.
What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it?
In this landing page design course you will learn:
How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page design
How to write headlines and calls to action that will motivate your users to act instead of turning them off
How to design an action block with a clearly defined conversion goal
How to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page design
How to run professional usability tests on a tight budget
How to build a landing page from scratch on a custom domain without writing a single line of code
The Fogg Behavior Model and how it applies to good landing page design
Why understanding the AIDA sales funnel is so important in conversion rate optimization
... and much, much more!
For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table.
If you think this stuff is complicated, it's not.
If you think landing page design stuff is expensive, it's not.
If you think conversion rate optimization is time consuming, it's not.
If you think watching this course won't make a different to your bottom line ... think again.
I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way.
This is the course on landing page design I wish I had when I was first starting out!
Enroll today and enjoy:
Lifetime access to the course and all future updates
Over 10 hours of high quality, up to date video lectures
Exercises and feedback
Access to the student-only discussion forum
30 day, no questions asked, money back guarantee
Over 11,000 studnets enrolled
4.8 average student rating
Thanks again for checking out my course and I look forward to seeing you in the classroom :)
Who this course is for:
- Website owners
- Online Marketers
- Designers
- Small Business Owners
- Ecommerce Managers
- Social Media Managers
- Pay Per Click / Search Engine Marketing Managers
- Entreprenuers
- Digital Marketing Interns
- Wed designers and web developers
Featured review
Instructor
- 4.6 Instructor Rating
- 67,948 Reviews
- 260,477 Students
- 5 Courses
I founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.
I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.
I have a Masters Degree in Industrial Psychology from Hofstra University, which has helped me shape our agency and grow our business portfolio.
I decided to AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns. Our team has managed ad campaigns spending anywhere from $2,000 / mo to millions of dollars a year.
I've generated millions of dollars in revenue for my clients, spanning more than 75 unique industries.
Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,
My beginners guide to Google AdWords has been watched by over 900,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.
I am a regular contributor to industry leading blogs, including SearchEngineJournal