Landbot: From Designing a Conversation to Building a Chatbot
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Landbot: From Designing a Conversation to Building a Chatbot

Learn How to Build Rule-Based Chatbots that Generate Leads, Support Affiliate Marketing, and Deliver Customer Service
Hot & New
5.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
32 students enrolled
Last updated 7/2020
English [Auto]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Analyze business objectives to identify opportunities for chatbots
  • Define user goals and chatbot outcomes that are aligned with business goals
  • Consider pros and cons of Natural Language Processing (NLP) chatbots and rule-based chatbots
  • Visualize and design conversational flows with decision trees, spreadsheets, or Use Cases
  • Build a product /services chatbot using the Landbot platform
  • Integrate your Landbot chatbot with an AI-driven Google DialogFlow chatbot
  • Use brain-based messaging to engage visitors with your chatbot
  • Create an exceptional user experience by using variables to capture user choices
  • Minimize lost leads with the “live chat” functionality
  • Analyze past conversations to improve your bot and minimize losing potential customers
  • Share your chatbot on Whatsapp, Facebook, Slack, embed it in your website, or create a full page conversational user interface
  • Develop an affiliate marketing / retail chatbot that you can use immediately
Course content
Expand all 71 lectures 03:27:42
+ Welcome to the Course
4 lectures 08:30

The welcome lecture serves to help you determine if this course is right for you. Upon completion, you can decide if you want to buy the course.

Preview 01:51

The learning objectives help you decide how much focus you should bring to each topic and confirm that the course will deliver what you need.

Preview 01:49

The best chatbots are enjoyable to use and capture visitors' attention while solving their problems.

Preview 02:48

Evaluate the background of the instructors to gain confidence that they are qualified to teach the topics.

Preview 02:02
+ Introduction to Chatbots - What They Are and Who Needs One
8 lectures 26:42

What makes chatbots so relevant now? What are the advantages of automated messengers over human conversations? The options for B2B (Business to Business) and B2C (Business to Consumer) communication are already extensive. We have phone conversations, instant messaging, email, snail mail, and the WWW. What is missing?

Why the World Needs Chatbots

What business value do chatbots add? Under which circumstances are they superior to the existing modes of business communication?

Chatbots and Conversational User Experiences

List projected growth in Chatbot usage and current use cases.

Preview 02:39

This test will help you remember the rationale for chatbots and support your efforts to convince businesses why they need chatbots.

Test Your Understanding of Current and Future Uses for Chatbots
1 question

A definition of Artificial Intelligence based chatbots that converse in human languages.

Preview 02:47

A demonstration of a live AI-NLP chatbot implemented on the IBM Watson platform

Watson at Work: Demo of an AI/NLP Chatbot

This quiz will solidify the meaning of a common acronyms in use within the Artificial Intelligence-driven Chatbot universe.

Clarification of Terms
2 questions

A clear definition of the nature of chatbots that follow pre-determined paths without artificial intelligence or natural language understanding.

Preview 03:54

A recorded interaction with BAXBY, a training and services Chatbot that drives traffic to

Demo of a Rule-Based Chatbot on Landbot's platform in Production on a Website

Consider the pros and cons of each chatbot type to decide which is better suited to your unique situation.

AI-Powered / NLP Chatbot or Rule-based Chatbots

Test your understanding of the differences between chatbot types.

Assess the pros and cons of each type of chatbot.
3 questions
+ User Experience (UX) Analysis Sets the Stage for Exceptional Chatbot Performance
7 lectures 24:27

In the context of a chatbot, user experience encompasses any interaction between people and technology within the bot. Lean business analysis up front clarifies how you want your user to experience your chatbot.

User Experience Analysis for Chatbot Potential

We introduce you to Baxby, the rule-based chatbot that is at the center of this course. We start with an interview with a subject matter expert explaining the current process that Baxby should support.

What Features Could Baxby Offer?

Although the user experience determines the success of the chatbot, the driving force behind the development of the chatbot has to be clearly articulated business goals. We need to recognize the business problems and opportunities that Baxby needs to address,  because great chatbots have to satisfy both business needs and user goals for the selected target audience.

What Are the Business Objectives?

Before you start designing the content of the chatbot, you need to know what can it do for the visitor? The desired outcomes have to support the business goals, but first and foremost, they have to satisfy the visitors.

What the Visitor Gets from the Chatbot

Determine criteria the company will use to ultimately determine whether the development of a chatbot was a good investment.

Potential chatbot success criteria
3 questions

We introduce initial guidelines for guiding the user to the suggested solution by analyzing the potential outcomes and creating groups that share a common element.

Establish Desired Outcomes

Successful chatbots simulate conversations with knowledgeable people who achieve the desired outcome. The conversation has to offer the user questions or choices that the user selects to advance the conversation. Start with identifying who has the needed expertise.

Relevant Subject Matter Expertise Is an Essential Ingredient

A choice table defines the decision points that will lead a visitor from initial contact to the desired outcome.

Create a Choice Table

Test your understanding of the need for and use of visitor choices.

Identify visitor choices
2 questions
This assignment gives you an opportunity to identify relevant subject matter experts, formulate business goals, and define visitors goals.
Analyze the user experience for a chatbot that offers golfers training aids
3 questions
+ Sequence a Natural Conversational User Experience Flow
5 lectures 16:47

Human conversations tend to follow a natural flow and have several characteristics in common. We introduce how to incorporate those characteristics into a chatbot conversation to make visitors more comfortable using the bot.

Criteria for a Natural Conversation

A critical component of any conversation is the sequence in which points are discussed. We talk about how to best determine the natural order of choices for your chatbot.

Preview 04:29

Test your comprehension of the importance of structure and visibility for a chatbot.

Determine the value of structure and visibility in a chatbot
2 questions

We present this spin-off of Use Case modeling which is a great vehicle for depicting logical paths.

Depict the Flow as a Use Case Sequence Diagram

Whether you like spreadsheets or simple tables, we show you what a conversation flow looks like in simple tabular format.

A Simple Spreadsheet or Table View of the Flow

Figuring out how to show the flow or the conversation is not easy. Turns out that it is often a personal preference that makes the difference. We are going to introduce three methods that have worked for us.

Create Paths for a Decision Tree

Test your understanding of the modes for depicting conversation flows.

Best way of representing flow of conversation
2 questions
+ Use a Decision Tree to Design Conversational Flow
6 lectures 15:54

Meet Lucidchart, a free online tool for drawing diagrams of all kinds and a great tool for thinking you way through the logical paths of a chatbot before you start creating it. This is powerful regardless which chatbot platform you choose.

Get and Prepare Lucidchart for a Decision Tree

Learn how to evolve a decision tree that represents the flow of a conversation without considering the wording of each element.

Represent Decisions and Conversation Flows

You need to present the logic of capturing user choices and determining when to turn the chat over to a human.

Preview 02:23

This test is designed to help you remember how conversation flows can be depicted using a decision tree.

Anchor Your Understanding of Decision Trees
2 questions

We are going to demonstrate in the chatbot how to implement a complex condition that simplifies the entire conversation flow.

Use Conditional Logic Based on Variables

The proper time to request a rating for the chatbot is as soon as the visitor has completed a path and the experience is fresh in his or her mind.

Finish the Tree with a Rating Request

Before we move into considering how to construct the elements of the conversation, some final thoughts on how to evaluate the quality of your designed conversation flow.

Tips for Creating a Great User Experience

This will test your understanding of the conditional logic concept in a chatbot.

Understand Conditional Logic
3 questions
Using whichever mode of representing the conversation flow for the Golf Resource Chatbot. Compare your answer with the downloaded "Conversation Flow for Golfby".
Develop a conversation flow for the Golf Resource Chat Bot.
1 question
+ Emotion-Triggering Words and Images Are the Heart and Soul of Chatbot Success
6 lectures 19:23

To create a great conversation with a chatbot, you need to first understand what makes for great conversations with people.

Chatbots Succeed by Using Natural Human Communication Models and Rules

The better you understand your target audience, the better you will be able to move them and select the most appropriate flavor of the bot.

Preview 02:32

One of the most important decisions you will make early in the development of your chatbot is what personality should your bot have. All of the work involved in creating the bot has to align with its personality.

Introduce Your Chatbot’s Personality

This is to anchor your awareness of how to construct a natural communication flow.

Understand the Basics of Human Conversations
2 questions

These 8 simple rules will help you create a conversation that people will find natural.

Power Rules for Writing Great Bot Copy

Use brain-based studies to lead the user down the right path with precision.

Get Inside Your Audience’s Head

A picture is worth a thousand words is a fundamental truth when it comes to effective chatbots.

Images Convey More than Words Can Say

Testing your grasp of the role non-conscious brain plays in chattbot interactions.

Assess the Importance of Understanding Human Conversation
2 questions
+ Landbot, an Intuitive Drag-and-Drop Chatbot Platform
6 lectures 10:20

Learn about getting a Landbot account and a quick overview of the home page functions.

Get Set with Landbot

See examples of Landbot's  plethora of templates covering many standard chatbot situations.

Consider Landbot Templates

Learn how to create a simple chatbot based on a Landbot template.

Standard Design Choices for Landbot FAQ Template Demo

Reinforcing the location of the knowledge base and help facilities for Landbot.

Remember the Resources for Landbot
3 questions

Create a simple chatbot using a standard template from Chatbot. This is kind of like the traditional "Hello, World" bot, but with a slight twist.

Chatbot Design by Template

A quick run-through of the features and functions that you can configure for the Landbot platform.

Overview of Settings and Sharing Your Chatbot

A very quick introduction to the power of Landbot's Analysis features that we will investigate in great depth later in the course.

Preview 01:18

Navigating a tool like Chatbot can be challenging. What do you remember of the overview of functions?

Where can you add custom CSS to change the look of your chatbot?
2 questions
+ Deep-Dive into Landbot's Functionality to Build Inspiring Rule-based Chatbots
17 lectures 54:59

Use the decision tree from Lucidchart with the brain-based messaging lessons from section 6 and learn how to develop the chatbot in Landbot step-by-step.

Leverage a Decision Tree to Structure the Flow of Conversation in a Chatbot

Just like when meeting a new person, you never get a second chance to make a great first impression. Your welcome message needs to rock. One part of achieving that is by speaking the language of your audience.

Develop an Intriguing Welcome Message to Convince Visitors to Use Your Bot

The core structure of a rules-based chatbot is the paths that it offers visitors.

Paths through the Chatbot Guide Users to Make the Right Choices

Create and name variables to capture visitor choices.

Define Variables to Capture User Choices

This will test your understanding of what kind of welcome message you should create and how to follow the decision tree to get to a better chatbot.

Review how to create paths and message blocks
2 questions

Adding more choices in series for visitors' decisions.

Create and Follow the Default Path Through the Chatbot

Learn how to use the Condition Block to evaluate combinations of variables the chatbot has captured.

Preview 04:40

Pictures speak louder than words and allow the user to see the options.

Create a Carousel of Images for Choice Visualization

Cement your understanding of the rationale for deciding on the sequence of implementing a chatbot.

Strategies for Lean Development of Landbot Conversation Flows
3 questions

Landbot allows you to easily incorporate fancy fonts and pretty much any look you desire to the messages.

HTML and CSS Make Your Message Pop

You can discover the class name of any element in your chatbot using the features of some browsers. We'll show you how to do it in Google Chrome.

Get CSS Class Names to Change the Look of the Chatbot

The rating block in Landbot allows you to capture feedback.

Request and Get User Feedback in a Ratings Block

Test your recollection of adding CSS and HTML to your messages.

Implement HTML and CSS in Landbot
3 questions

The Set Variable function allows you to build strings of text for effective messaging.

The Set Variable Function and Types of Variables for Landbot
Understand the Power of System and Hidden Variables
Capture Email Addresses and Send Emails in Landbot

Check you understanding of the advanced options available for variables in Landbot.

Advanced Variable Options
3 questions

Learn how to transition from the simple chatbot to a live chat assigning the chat to the right person in your organization.

Integrate a Chatbot with the Live Chat Function of Landbot

Although the sequence in which you create blocks simplifies your workflow, it is not cast in concrete. You can change anything in the chatbot anytime but you must be aware of the consequences.

Manage Landbot’s Workspace and Inform Your Users

Finalizing the paths of the chatbot extends its usability and takes advantage of existing blocks to simplify the structure.

Preview and Extend Your Evolving Chatbot

A Persistent Menu allows visitors who are familiar with your organization quick and easy access to selected choices. Just beware that jumping into the middle of a chatbot can be just as bothersome as jumping into a human conversation because you might not have the right data available.

Turbocharge Your Bot with a Persistent Menu

Now that you have completed all lessons in this section, it's time for a reality check.

Transfer to Live Chat and Create a Persistent Menu
5 questions
Give your understanding of the presented ideas a test run.
Create Your very own Golfby Chatbot
1 question
+ Design the Chatbot Interface Professionally to Increase Traffic and Conversions
3 lectures 07:39

Templates are a great time-saving asset, but they can also become boring if they are overused by multiple chatbots.

Design by Landbot Templates for Rapid Deployment

Landbot gives you the ability to personalize your chatbot to fit the environment around it. Keep in mind that any changes you make still have to be in sync with your chosen Bot Personality.

Add Your Personal Touches by Choosing Appropriate Colors and Fonts

If you know CSS, you can really make your chatbot unique. If you don't know CSS, find a developer friend who does.

Use Advanced CSS to Put the Final Touches on Your Personal Design

This quiz tests your understanding of the design options available to make your Landbot Chatbot stand out.

Design a Killer Chatbot
3 questions
+ From System Settings to SEO Optimization and Passing URL Parameters
2 lectures 04:59

Learn how to make your chatbot development environment efficient to use and save time developing chatbots.

General and System Settings

Never forget that anything that goes up on the Internet needs to be found. Search Engine Optimization should never be neglected, even for your chatbot.

SEO Optimization and Passing Parameters in the URL

Test your retention of the System Settings and SEO Optimization section.

SEO and Settings
4 questions
  • To follow along with our examples and complete the assignment, you will need to sign up for a free account with Landbot
  • No other prerequisites

Rule-based chatbots are currently a hot topic. They offer a unique income opportunity for several years to come. You can create chatbots for others or create one for yourself that earns passive income by selling products or services, yours or affiliates.

At the end of this course you will walk away with a complete chatbot affiliate product sales solution.

But that’s not all, you also will have a fully functioning lead-generation chatbot. BAXBY, as we named our bot, qualifies the leads for our training company. Using our chatbot, we have 50% more time available to talk to highly qualified leads because BAXBY handles the other 50% easily.

There is another major reason people prefer chatbots: Finding vs Searching. Many people are tired of wracking their brain for the right keywords so search engines can serve up a limitless number of options. Chatbots, on the other hand, guide visitors to what they want by offering a few well-crafted choices.

Chatbots are trending in every field and changing how we interact with information overload. Best of all, you can take advantage of this emerging trend.

This course gives you the secret to determining when chatbots are the superior option. You will learn how to phrase questions that convert visitors to customers based on how the human brain makes decisions. But that’s just for starters. To make a difference, you need to learn how to present the questions that are the heart of a chatbot.

Learn the differences between Natural Language Processing (NLP) chatbots and Rule-based chatbots. Discover how to choose which is best for your situation.

Following a real-life example, learn how to create an engaging rule-based chatbot using the intuitive drag and drop chatbot development platform from Landbot - no programming required. (However, if you are a programmer you can make your bot sing with Landbot’s advanced functionality and APIs). In case rule-based just isn’t enough, learn how to integrate your Landbot chatbot with an AI-driven bot such as DialogFlow.

You will even learn how to match your business objectives with user goals and desired outcomes.

Every salesperson will tell you that they know what path a successful sales conversation must follow. You chatbot is a sales conversation and needs to follow the same rules. Learn how to design and structure a conversational flow for the best visitor or user experience.

Learn how use the power of neuroscience to shape your chatbot messages and create an exceptional and engaging user experience.

Often, people want to talk to other people directly. Add powerful live chat functionality to your bot for products and services that justify your time investment. Don’t waste your valuable time on the low hanging fruit. That’s what chatbots are for.

Great chatbots EVOLVE! Learn how to analyze past conversations and use the results to improve your bot.

We hope, we can share our enthusiasm and conviction about the power and promising future of rule-based chatbots. We are sure that it will simplify the journey of anyone who is looking for products, knowledge, help, or support.

We are confident that you will enjoy the course and gain a ton of valuable skills. To help and guide you, we are with you all the way. Post any question or comments about the course and we will respond ASAP. You can also message us directly.

We offer a 30-day, 100% money back guarantee, so nothing stops you from jumping right in and trying the course out.

CLICK THE BUY NOW BUTTON, and we'll see you in lesson 1!

Who this course is for:
  • Developers interested in learning how to create chatbots that solve business problems
  • Website Designers who want to add modern chatbot design to their toolkit
  • Business analysts who need to define the requirements for chatbots
  • Practitioners who want to know how to implement a chatbot in Landbot
  • Test engineers who need to develop tests to validate the functionality of chatbots
  • Anyone curious about what chatbots are, how they work, why they are important, and how to build one