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30-Day Money-Back Guarantee

This course includes:

  • 3.5 hours on-demand video
  • 1 article
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
Development Web Development Chatbot

Design, Build, Publish, and Monitor Chatbots with Landbot

Create Engaging Chatbots for your Website, WhatsApp, or Facebook that Generate Leads or Sell Products NO CODING REQUIRED
Rating: 4.8 out of 54.8 (6 ratings)
76 students
Created by Tom and Angela Hathaway
Last updated 8/2020
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Analyze business objectives to identify opportunities for chatbots
  • Define user goals and chatbot outcomes that are aligned with business goals
  • Consider pros and cons of Natural Language Processing (NLP) chatbots and rule-based chatbots
  • Visualize and design conversational flows with decision trees, spreadsheets, or Use Cases
  • Build a product /services chatbot using the Landbot platform
  • Integrate your Landbot chatbot with an AI-driven Google DialogFlow chatbot
  • Use brain-based messaging to engage visitors with your chatbot
  • Create an exceptional user experience by using variables to capture user choices
  • Minimize lost leads with the “live chat” functionality
  • Analyze past conversations to improve your bot and minimize losing potential customers
  • Share your chatbot on Whatsapp, Facebook, Slack, embed it in your website, or create a full page conversational user interface
  • Develop an affiliate marketing / retail chatbot that you can use immediately

Course content

13 sections • 71 lectures • 3h 27m total length

  • Preview01:51
  • Preview01:49
  • Preview02:48
  • Preview02:02

  • Why the World Needs Chatbots
    03:09
  • Chatbots and Conversational User Experiences
    03:45
  • Preview02:39
  • Test Your Understanding of Current and Future Uses for Chatbots
    2 questions
  • Preview02:47
  • Watson at Work: Demo of an AI/NLP Chatbot
    05:25
  • Clarification of Terms
    2 questions
  • Preview03:54
  • Demo of a Rule-Based Chatbot on Landbot's platform in Production on a Website
    02:27
  • AI-Powered / NLP Chatbot or Rule-based Chatbots
    02:36
  • Assess the pros and cons of each type of chatbot.
    3 questions

  • User Experience Analysis for Chatbot Potential
    02:22
  • What Features Could Baxby Offer?
    02:57
  • What Are the Business Objectives?
    04:41
  • What the Visitor Gets from the Chatbot
    04:44
  • Potential chatbot success criteria
    2 questions
  • Establish Desired Outcomes
    03:30
  • Relevant Subject Matter Expertise Is an Essential Ingredient
    03:43
  • Create a Choice Table
    02:30
  • Identify visitor choices
    2 questions
  • Analyze the user experience for a chatbot that offers golfers training aids
    3 questions

  • Criteria for a Natural Conversation
    04:22
  • Preview04:29
  • Determine the value of creating a natural conversation flow in your bot
    2 questions
  • Depict the Flow as a Use Case Sequence Diagram
    03:07
  • A Simple Spreadsheet or Table View of the Flow
    02:49
  • Create Paths for a Decision Tree
    02:00
  • Select the optimal tool for representing conversation flows
    2 questions

  • Get and Prepare Lucidchart for a Decision Tree
    02:20
  • Represent Decisions and Conversation Flows
    01:43
  • Preview02:23
  • Anchor Your Understanding of Decision Trees
    2 questions
  • Use Conditional Logic Based on Variables
    03:04
  • Finish the Tree with a Rating Request
    02:42
  • Tips for Creating a Great User Experience
    03:42
  • Understand Conditional Logic
    3 questions
  • Develop a conversation flow for the Golf Resource Chat Bot.
    1 question

  • Chatbots Succeed by Using Natural Human Communication Models and Rules
    03:43
  • Preview02:32
  • Introduce Your Chatbot’s Personality
    04:00
  • Understand the Basics of Human Conversations
    2 questions
  • Power Rules for Writing Great Bot Copy
    02:49
  • Get Inside Your Audience’s Head
    03:10
  • Images Convey More than Words Can Say
    03:09
  • Assess the Importance of Understanding Human Conversation
    2 questions

  • Get Set with Landbot
    02:58
  • Consider Landbot Templates
    01:46
  • Standard Design Choices for Landbot FAQ Template Demo
    01:43
  • Test Your Recall of Landbot's Building Blocks and Features.
    3 questions
  • Chatbot Design by Template
    01:09
  • Overview of Settings and Sharing Your Chatbot
    01:26
  • Preview01:18
  • Testing Where You Can Access Landbot Features
    2 questions

  • Leverage a Decision Tree to Structure the Flow of Conversation in a Chatbot
    01:38
  • Develop an Intriguing Welcome Message to Convince Visitors to Use Your Bot
    03:37
  • Paths through the Chatbot Guide Users to Make the Right Choices
    03:11
  • Define Variables to Capture User Choices
    02:32
  • Review the Power of Welcome Blocks
    2 questions
  • Create and Follow the Default Path Through the Chatbot
    02:56
  • Preview04:40
  • Create a Carousel of Images for Choice Visualization
    02:43
  • Strategies for Lean Development of Landbot Conversation Flows
    3 questions
  • HTML and CSS Make Your Message Pop
    02:25
  • Get CSS Class Names to Change the Look of the Chatbot
    02:25
  • Request and Get User Feedback in a Ratings Block
    02:56
  • Implement HTML and CSS in Landbot
    3 questions
  • The Set Variable Function and Types of Variables for Landbot
    03:06
  • Understand the Power of System and Hidden Variables
    02:22
  • Capture Email Addresses and Send Emails in Landbot
    03:29
  • Advanced Variable Options
    3 questions
  • Integrate a Chatbot with the Live Chat Function of Landbot
    03:53
  • Manage Landbot’s Workspace and Inform Your Users
    02:33
  • Preview and Extend Your Evolving Chatbot
    04:47
  • Turbocharge Your Bot with a Persistent Menu
    05:46
  • Transfer to Live Chat and Create a Persistent Menu
    5 questions
  • Create Your very own GolFix Chatbot
    1 question

  • Design by Landbot Templates for Rapid Deployment
    02:36
  • Add Your Personal Touches by Choosing Appropriate Colors and Fonts
    03:25
  • Use Advanced CSS to Put the Final Touches on Your Personal Design
    01:38
  • Design a Killer Chatbot
    3 questions

  • General and System Settings
    02:36
  • SEO Optimization and Passing Parameters in the URL
    02:23
  • Search Engine Optimization (SEO) and other Settings
    4 questions

Requirements

  • To follow along with our examples and complete the assignment, you will need to sign up for a free account with Landbot
  • No other prerequisites

Description

Rule-based chatbots are currently a hot topic. They offer a unique income opportunity for several years to come. You can create chatbots for others or create one for yourself that earns passive income by selling products or services, yours or affiliates.

At the end of this course you will walk away with a complete chatbot affiliate product sales solution.

But that’s not all, you also will have a fully functioning lead-generation chatbot. BAXBY, as we named our bot, qualifies the leads for our training company. Using our chatbot, we have 50% more time available to talk to highly qualified leads because BAXBY handles the other 50% easily.

There is another major reason people prefer chatbots: Finding vs Searching. Many people are tired of wracking their brain for the right keywords so search engines can serve up a limitless number of options. Chatbots, on the other hand, guide visitors to what they want by offering a few well-crafted choices.

Chatbots are trending in every field and changing how we interact with information overload. Best of all, you can take advantage of this emerging trend.

This course gives you the secret to determining when chatbots are the superior option. You will learn how to phrase questions that convert visitors to customers based on how the human brain makes decisions. But that’s just for starters. To make a difference, you need to learn how to present the questions that are the heart of a chatbot.

Learn the differences between Natural Language Processing (NLP) chatbots and Rule-based chatbots. Discover how to choose which is best for your situation.

Following a real-life example, learn how to create an engaging rule-based chatbot using the intuitive drag and drop chatbot development platform from Landbot - no programming required. (However, if you are a programmer you can make your bot sing with Landbot’s advanced functionality and APIs). In case rule-based just isn’t enough, learn how to integrate your Landbot chatbot with an AI-driven bot such as DialogFlow.

You will even learn how to match your business objectives with user goals and desired outcomes.

Every salesperson will tell you that they know what path a successful sales conversation must follow. You chatbot is a sales conversation and needs to follow the same rules. Learn how to design and structure a conversational flow for the best visitor or user experience.

Learn how use the power of neuroscience to shape your chatbot messages and create an exceptional and engaging user experience.

Often, people want to talk to other people directly. Add powerful live chat functionality to your bot for products and services that justify your time investment. Don’t waste your valuable time on the low hanging fruit. That’s what chatbots are for.

Great chatbots EVOLVE! Learn how to analyze past conversations and use the results to improve your bot.

We hope, we can share our enthusiasm and conviction about the power and promising future of rule-based chatbots. We are sure that it will simplify the journey of anyone who is looking for products, knowledge, help, or support.

We are confident that you will enjoy the course and gain a ton of valuable skills. To help and guide you, we are with you all the way. Post any question or comments about the course and we will respond ASAP. You can also message us directly.

We offer a 30-day, 100% money back guarantee, so nothing stops you from jumping right in and trying the course out.

CLICK THE BUY NOW BUTTON, and we'll see you in lesson 1!

Who this course is for:

  • Developers interested in learning how to create chatbots that solve business problems
  • Website Designers who want to add modern chatbot design to their toolkit
  • Business analysts who need to define the requirements for chatbots
  • Practitioners who want to know how to implement a chatbot in Landbot
  • Test engineers who need to develop tests to validate the functionality of chatbots
  • Anyone curious about what chatbots are, how they work, why they are important, and how to build one

Instructor

Tom and Angela Hathaway
BA-EXPERTS: Business Analysis for Anyone Wearing the BA Hat
Tom and Angela Hathaway
  • 4.3 Instructor Rating
  • 6,182 Reviews
  • 47,812 Students
  • 12 Courses

Angela and Tom Hathaway of BA-EXPERTS (previously Hathaway & Associates, Inc.  and Requirements Solutions Group, LLC) have been in business analysis and UX (User Experience) design for over 30 years. Their expertise spans information technology, methodologies, and innumerable applications in every industry for organizations from Mom-and-Pop shops to Fortune 100 companies and government agencies. In their writings and lectures they strive for enlightening while entertaining.

They have taught many thousands of students around the world and facilitated hundreds of requirements discovery sessions under a variety of acronyms (JAD, ASAP, JADr, JRP, etc).  In recent years, they have focused their attention on human-machine communication, in particular how to improve the use of Chatbots.

Current and past customers include TIAA-CREF (Financial), Cathay Pacific, Emirates Airlines (Transportation), Manitoba Telecom Services (Telecommunications), Honeywell (Manufacturing), Starwood Hotels and Resorts (Hospitality), numerous government agencies, and a myriad of other organizations.

Tom and Angela's training, consulting, and mentoring efforts have saved their customers around the world millions of dollars. They can help your organization evolve and improve your conversational user interface, business analysis, and UX Design practices.

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