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Knowledge Based Entrepreneurship

Knowledge Based Entrepreneurship

Become a Successful Entrepreneur and Start Up Your Own Business in 30 Days.
Created byVlad Danciu
Last updated 5/2012
English

Course content

1 section • 16 lectures

  • The Basics of Entrepreneurship 1
    1. Preconditions for a business start-up - 2. The entrepreneur: the profile and the working life
  • The Basics of Entrepreneurship 2
    1. Succes and non-succes in high-tech venturing - 2. Classic rules of thumb
  • Business Planning
    In this session you will learn about business planning and the importance of it.
  • Opportunity-Driven Creativity
    1. The fabric of ideas - 2. Increase your creativity: a systematic approach to developing realistic business ideas with a perspective - 3. From idea to going concern: strategies in high-tech venturing: set the right strategy
  • Business Law
    1. Legal Forms (LTD, LLC, Inc etc.) - 2. Holding companies: Pros and Cons - 3. White Collar Workers’ Act - 4. Product Liability - 5. Agreements in trade and between shareholder
  • Business Economics
    1. Budgeting - 2. From action plan to cash flow budget to capital requirements.
  • Financing 1
    1. Mapping the landscape. - 2. Pre-seed, early stage venture capital.
  • Financing 2
    Financial Planning and the numericals of a funding round.
  • Financing 3
    The risk capital market.
  • Market Research and Analysis
    1. Michael Porters Market model - 2. The 5-forces in action - 3. The value chain
  • Sales and Marketing
    1. Why is this most important activity at all? - 2. What makes you a successful sales person? - 3. Sales strategies in high tech venturing.
  • IPR Strategies for Start UPs
    1. Components in protecting intellectual property and knowledge - 2. The basics of a patent - 3. Economical impacts on IPR Strategies for Start Ups
  • Grand Case Day
    Three cases analysed and discussed + maybe online meeting with the people behind. 1 month remaining Save to Calendar Google Calendar iCal Outlook
  • Business Plan Template
    A template for your own business plan.
  • Calculating an equity investment
    Excel Spreadsheet that will allow you to calculate a potential investment.
  • Budget Model
    Excel Spreadsheet that will allow you to establish your budget.

Description

General course objectives:

To enable the students to develop and analyze a business idea based on their knowledge within a number of relevant technical, legal and economic fields as well as to include knowledge and conclusions in a business plan for a company start-up.

The pedagogies concur with the CDIO concept for engineering education: Conceive – Design – Implement - Organize. You conceive business ideas, you design business models, and you analyze and plan a business start up. The single most important part of the learning process unfolds in the live sessions and in the group. That’s where theory is transformed to practice in your own context. So join and engage and do your bit.

Learning objectives:

A student who has met the objectives of the course will be able to:

Identify business opportunities

Develop business ideas (Opportunity driven creativity)

Develop business models

Analyze markets for technological products and services

Set up questionnaires and interview customers

Analyze customer value proposition

Plan the establishment of a company (Business planning)

Determine capital requirements

Establish cash flow projection

Establish budgets on profit/loss, assets/liabilities

Calculate an equity investment

Specify management competence profiles

 

Content:

The lectures cover a wide array of subjects:

- Entrepreneurship

- Strategies for knowledge based start-up companies

- Product development

- Patents and licenses

- Business planning

- Sales and marketing

- Production/distribution

- Type of business (legal)

- Economic analysis

- Financing the company start-up

- Managing a high-tech venture

Simultaneously with the course the students have to work out a business plan for a specific product idea. At the end of the course the business plan has to be presented in order to get feedback.

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