Klaviyo Kickstart: Master Email Marketing in Record Time

Before we start building flows and campaigns, we will create a Master Template. Doing this will make creating all other emails extremely simple. Make sure to follow along and pause when needed - it will give you the practice with Klaviyo editor and a styled backbone for all other emails.

This is not an email we will necessarily be sent to anyone, so don't worry about the copy and add the elements that you can be reusing in the future.

The pop-up is the first type of sign-up form we will build. It is considered to convert the most, therefore, will grow your list more efficiently.

Don't turn your form live until your Welcome Flow is ready - you want to make sure that people receive a welcome email right after they signup for your newsletter, especially if you have an offer in your pop-up.

Don't limit yourself to a standard "15% off" offers:

• free shipping/ free express shipping

• 17%/23%/13% - use fun numbers

• $$$ off

• free gift with purchase ($$$ value)

• enter a giveaway

Don't turn your form live until your Welcome Flow is ready - you want to make sure that people receive a welcome email right after they signup for your newsletter, especially if you have a welcome offer.

There is a typo in the video - the offer I include for my popup is 15%, not 10% :) Make sure you stay consistent with your offer!

After this flow is ready and live - turn on your sign-up forms.

Here is the suggested content structure:

• Email #1: Offer Delivery

• Email #2: Story/Mission/About Us/Values - anything that makes your brand unique and your subscribers need to know about your brand

• Email #3: Offer Last Chance - give some urgency and feel free to include bestsellers/reviews/other UGC

The designs I am showing you are just suggestions for what you can do in Klaviyo. If you want to keep it simpler - it is also great! One of my goals is to get you to feel comfortable with Klaviyo editor, that's why I am showing you some extra options for designs so that you can practice :)

If you don't want to design anything in Canva - don't. I am simply showing you examples of what you can do.

Don't overthink it - follow the basic structure and design and optimize later! The most important thing is to launch you asap!

Save new blocks as Universal to be repurposed later.

Here is the code snippet for your dynamic coupon:

{% coupon_code 'CouponName' %}

After Welcome Flow is ready and live - turn on your sign-up forms.

Here is the tag to use for the dynamic coupon code: {% coupon_code 'CouponName' %}

I will show you how to create a banner in the " Building campaigns" section of the course, so you can skip this for now and return to it later.

Keep the focus on the products they abandoned. Don't add other product recommendations. Have only one call to action that calls to return to their cart.

You don't have to add a conditional split, but it is recommended to segment the new customers compared to the return ones at least for 2 reasons:

• you want to turn non-buyers into 1X buyers;

• you don't want return customers to wait for the discount code.

Consider including things like free shipping, or a money-back guarantee to address potential objections people might have when deciding to shop at your store. UGC works really well as well.

Before you start building a campaign have a clear goal and audience in mind:

• who and how will benefit from this specific email campaign?