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eBook Marketing
Rating: 4.4 out of 5(26 ratings)
2,828 students

eBook Marketing

Proven Cost Effective Techniques to get More Readers
Created byDr. Marita Kinney, BCC, Msc.D
Last updated 1/2022
English
English [Auto],

What you'll learn

  • Effective Marketing Methods
  • How to Use effective Keywords
  • Understanding KDP
  • Creating an Email List
  • Advertising on a budget
  • Giveaways
  • Leveraging Your Book
  • Increasing Book Sales
  • Word Count Strategy
  • Branding

Course content

4 sections • 19 lectures • 1h 22m total length

  • Introduction2:17

    Identify your target audience and craft relatable marketing for your book on Amazon. Learn keyword strategies, campaigns, and how to build a readers list to generate leads and revenue.

  • Overview3:40

    Discover simple, authentic ebook marketing strategies for Amazon Kindle, including keywords, KDP basics, sponsor ads, pricing, branding, genre selection, and reader growth.

  • Leaving a Review5:03

    Share an honest review when prompted, reflecting on whether the course was engaging and applicable to your life, to help prospective students make informed decisions.

  • Keywords Optimization4:22

    This section is short and sweet of good stuff. Keywords are often overlooked, but when used correctly, can add a lot more traffic to your book. Be sure to watch this section several times and apply it to your book.

  • Keywords Optimization (Part 2)4:44

    Apply keyword research to craft a title and subtitle that mirror Kindle search terms, weaving romance, suspense, urban fiction, and related genres into the description.

  • Keywords Optimization Assignment
  • Lead Magnet4:58

    Leverage a lead magnet to connect with readers, capture emails, and build credibility with reviews, while using KDP promotions or permanent listings to grow your audience.

  • Making Your Book Free4:51

    Publish your lead magnet through draft to digital to set the book price as free across all platforms, then use price match on Amazon to keep it free permanently.

  • Email Sign Up3:56

    Promote your book with a front-and-back lead magnet to capture emails, grow your mailing list, and offer advance reader copies for honest reviews and feedback via a sign-up hyperlink.

  • Building a Launch Team4:10

    Build and engage an art team by using your lead magnet to recruit, share reviews, and guide sign-ups, while leveraging resources and PDA files to support readers.

  • Creating a Lead Magnet
  • Review4:55

    Optimize book details by using Amazon's keyword suggestions in keywords, title, and subtitle; place genre to attract leads; and build an email list with a free lead magnet.

Requirements

  • Be open to learning new book marketing strategies.
  • KDP Amazon Account

Description

Are you ready to sell more ebooks? As you may know by now, marketing a book is very different than writing a book. Don't be deceived and think that you have to spend a lot of money in order to market your book. You just need a proven method and that's what I'm going to teach you in this course.


Ebooks are one of the best ways you can establish your authority and expertise in any niche. Chances are, you may have already published several blog posts or articles you can repurpose and include in your ebook. Or you’ve had several years of research and work experience to help you create something truly valuable.

Either way, these can be a great source of passive income for your business. But in order to sell your knowledge and make your ebook a hit, you’ll need the right marketing strategies. With a bit of careful planning, marketing your book doesn't have to cost the world.

These techniques will work with any budget and can be applied right away. After taking this course you will be one of the few authors who understand "HOW" to Brand and Market your books. You will learn:


  • How and Where to find "Your" readers

  • How to use keywords correctly

  • How to run promotions

  • Pricing strategies

  • How to create an email list

  • How to Brand Your Book

  • How to use KDP to make more money

  • How to market your book with little to no money

  • Much More...


This is a course that anyone can learn from.


Who this course is for:

  • Students looking for effective marketing methods to increase book sales
  • New Authors
  • Entrepreneurs
  • Stay at Home Moms
  • Investors
  • Writers
  • Anyone seeking Passive Income

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