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30-Day Money-Back Guarantee
Marketing Product Marketing Amazon Kindle

Kindle Launch Plan: Publish and Market an Amazon Bestseller

Learn the proven process of how to take your non-fiction book from idea to the top of the Amazon charts.
Rating: 4.4 out of 54.4 (462 ratings)
5,462 students
Created by Nick Loper
Last updated 12/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Launch a Bestselling Book on Amazon
  • Research the Supply and Demand for Books in Your Niche
  • Drive Email Sign-Ups From Your Book — Even If They Don't Buy
  • Generate More Exposure on Amazon w/ Simple Content "Hacks"
  • Choose the Right Keywords and Categories to Find More Buyers
  • How to Write a Killer Book Description That Sells
  • Price Your Book for Sales, Profit, and Perceived Value
  • Set up Your Free Amazon Author Central Page
  • Build a Team of Launch Ambassadors

Requirements

  • If you already have a book idea in mind, I'll show you how to take it from idea to bestseller.

Description

Is writing a bestselling book a dream of yours? There's no better way to spread your message, help other people, earn credibility in your industry, and even earn author royalties for your efforts.

But for most people, that's where the dream ends; as they wake up to the daunting reality.

They don't know where to begin, how to publish their work, or how they can possibly get noticed in the sea of 3 million competing titles.

This course puts an end to the confusion and shares the proven, systematic way to take a book from idea to Amazon bestseller.

I've done it myself -- with a book I didn't even have any particular qualifications to write, and I'm confident you can too. That title earned me over $1400 in author royalties in its first month and continues to make sales every day!

We'll walk through step-by-step what's required to get your book to the top of the Amazon charts, starting at the ground level and working our way up.

This course is specifically for people WITHOUT an established "audience" in the form of a big email list or social media following.

You'll learn how to:

  • Research the competition to best serve your readers.
  • Find the best keywords and categories for maximum exposure.
  • Build buzz for your launch and recruit a team of book ambassadors.
  • Create a winning cover, book description, listing page, and author page.
  • "Hack" your book content to win in Amazon's search results and gain long-term customers.
  • Professionally format your book, upload it to Amazon, and even create a paperback version (for free!).
  • Price your book to optimize sales, income, and perceived value.
  • Use Amazon's massive reach and internal workings to promote your book for you.
  • Generate a critical mass of reader reviews.
  • Leverage dozens of free promotional outlets to spread the word about your book.
  • Maximize your social media reach on Facebook, LinkedIn, Twitter, and more.
  • Keep the momentum of your launch going after your big promotional push.

95% of other Kindle authors don't know or don't execute on these tactics, so you'll have a huge advantage and be able to win the top positions -- and the authority and income that come with it.

Ready to begin your journey to bestseller status? Let's get started!

Who this course is for:

  • This course is for non-fiction Kindle authors who don't have a big established audience to sell to, but still want their book to have maximum impact, reach, exposure, and sales.
  • Fiction writers and those who already have legions of adoring fans are welcome, but won't get as much out of the material.

Course content

3 sections • 38 lectures • 3h 33m total length

  • Preview02:39
  • Preview01:21
  • Preview02:32
  • Preview03:09
  • Writing the Book: Finding a Writing Process That Works
    05:23
  • Are They Your Customers or Amazon's? A Bonus for Readers
    06:49
  • Preview02:47
  • Building Buzz: Anticipation, Ambassadors, and Accountability
    02:50
  • Proofreading and Editing: Building a Professional Final Product
    03:18
  • Formatting for Kindle: Best Practices and Mistakes to Avoid
    12:35
  • Picking a Winning Title (With the Help of Keyword Data)
    07:18
  • Creating an Eye-Catching Cover: First Impressions Count
    10:55
  • Uploading Your Own "Customer Images"
    01:13

  • Intro to Uploading to Amazon
    00:27
  • Pros and Cons of KDP Select: Exclusivity Has Its Upsides
    06:34
  • Your Book Description: The Overlooked Silent Salesperson
    07:23
  • Selecting Your Categories and Keywords for Maximum Exposure and Influence
    07:25
  • Keyword and Category Research 2.0
    10:08
  • Pricing Your Kindle Book for Sales, Profit, and Perceived Value
    05:24
  • Amazon Author Central: Your Free Sales Page That Many Authors Overlook
    02:51
  • Creating a Paperback Version to Look Like a Professional Author
    04:57
  • Ready to Publish!
    01:55

  • Ready for Takeoff? Launch Phase Intro
    01:24
  • Your ONE Job During Your Book Launch
    01:32
  • Collecting Pre-Launch Reviews: The Critical Social Proof Element
    10:04
  • A Free or Paid Launch? Why "No-Name" Authors Should Consider a Free Promotion
    04:49
  • Free Promo Sites and Facebook Groups: Cast a Wide Net
    01:29
  • Email Outreach Part 1: Gmail and Streak - Smart Personal Outreach
    07:15
  • Email Outreach Part 2: LinkedIn - Work Your Connections
    02:44
  • Freebie Sites: Feed the Freeloading Hoards
    05:10
  • Your Own Platform: Website and Email Hacks
    03:34
  • Social Media: Think Beyond Just Your Personal Network
    11:41
  • Using Other Platforms and Audiences to Expand Your Reach
    06:29
  • Turning Your Inbound Email Into a Marketing Weapon
    2 pages
  • The Crucial Transition from Free to Paid
    04:23
  • Bonus: Engineering a 20,000 Download Kindle Launch
    38 pages
  • What's Next? The Post-Launch Phase
    02:45
  • The 6-Step Formula for a Killer Book Description
    00:00

Instructor

Nick Loper
Entrepreneur, Author, Chief Side Hustler at SideHustleNation
Nick Loper
  • 4.4 Instructor Rating
  • 1,196 Reviews
  • 29,355 Students
  • 4 Courses

Nick is an author and online entrepreneur featured on The New York Times, Forbes, Fortune, and speaking at a TEDx event.

His latest role is as Chief Side Hustler at Side Hustle Nation, a growing community of aspiring and part-time entrepreneurs, where he also hosts the top-rated Side Hustle Show podcast.

He's the author of 4 books, including Work Smarter: 350+ Online Resources Today's Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals, which became an Amazon bestseller in 2014.

On the virtual assistant front, Nick has been working with virtual staff since 2005. His free course on how to hire a virtual assistant shares his step-by-step process for sourcing high-quality, long-term hires. Nick also runs the web's leading virtual assistant company directory and review platform, Virtual Assistant Assistant, with more than 100 VA companies and 700 user reviews.

He's helped thousands of readers identify their outsourcing opportunities and take action.

In his own business, he's outsourced:

  • Web development
  • Graphic design
  • Content writing
  • Administrative support
  • Customer service
  • Online marketing
  • Database maintenance
  • Legal help
  • and more

But it's not all rainbows and puppy dogs. Nick's also been on the short end of $10,000+ worth of outsourcing mistakes, and wants to help you avoid the same fate.

After recruiting dozens of virtual team members for himself and for clients, he's learned what separates a strong candidate from a weak one.

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