Fighting "Dark" UX Writing: How To Write Kind UX Copy
What you'll learn
- Define what "Dark" UX Writing
- Know the different types of "Dark" UX Writing
- Know how "Dark" patterns in design and writing work
- Know how to avoid creating "Dark" patterns
- Know strategies that can be used instead of "Dark" UX copy
- Define what empathy is
- Know about the different types of empathy
- Know what empathetic UX Writing is
- Know what compassionate UX Writing is
- Know how compassionate UX Writing works
- Know how to ensure compassionate UX Writing
- Having a basic understanding of what UX Writing is helpful. If you are unsure, check out my course "Introduction To UX Writing: How To Write Great Microcopy"
UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.
However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.
The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as “Dark” UX Writing.
On the other side of the same coin, there is compassionate UX Writing – the act of producing copy that acknowledges the feelings of our users while effectively solving their problems.
This course discusses both concepts – “Dark” UX Writing and compassionate UX Writing – and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.
Who should join
This course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.
What you will learn
In the first part of this class, you will learn
what “Dark” UX Writing is
about the different types of “Dark” UX Writing
how “Dark” UX Writing differs from “Dark” design patterns
how we can avoid creating these patterns
strategies that we can use instead of using “Dark” UX copy
In the second part of this class, you will learn
what empathy is
about the different types of empathy
what empathetic UX Writing is
what compassionate UX Writing is
How to ensure compassionate UX Writing
Sounds good? Then join this class and learn how to avoid “Dark” UX Writing patterns and ensure compassionate UX Writing!
Who this course is for:
- UX Writers
- Everybody who wants to transition into UX Writing
- Copywriters, journalists, and other professionals who are working on transitioning into UX Writing but would love to learn more about UX Writing
- Designers, developers, and project managers who want to integrate UX Writing into their team
- Everybody who is interested in this topic!
Hello, I'm Kat!
I'm passionate about all things writing, language and communication. As an anthropologist, I specialized in the field of effective communication and how we, as humans, can build trust through communication.
What I do
I've worked as a communication strategist for several years before becoming a full-time writer. Today, I support digital product teams by creating and editing all kinds of writing with them – from tiny microcopy in coffee machine interfaces to essays and blog articles.
What I teach
My areas of expertise include
- UX Writing
- Content Writing
- Technical Writing
- Personal Writing such as Journaling.
How I teach
I love making sense of all these forms of writing, discovering their similarities and their differences, their logic and their structure. In my courses, I always try to draw the bigger picture while keeping things practical and providing hands-on advice. You wanna know what that looks like?
No problem, hop on and share a class with me!