KickStart Your Brand: Create your Marketing Strategy
5.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled

KickStart Your Brand: Create your Marketing Strategy

Build Your Marketing Strategy & Watch your Business Grow
5.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Created by Virginie Glaenzer
Last updated 5/2019
English
English [Auto-generated]
Price: $119.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to articulate your brand story in a clear way.
  • Learn marketing techniques and acquire a growth marketing mindset.
  • Gain clarity on brand market positioning, key differentiation, and brand value.
  • Discover new marketing tools and processes.
  • Use your brand marketing strategy to kick-start digital campaigns.
Requirements
  • 30 to 45 minutes of work with each video to create your strategy
Description

Building a profitable business requires a positioning that’s UNIQUE and stands out from the crowd.

Finding a unique niche within your industry is VITAL for attracting the audience that’ll help you build revenue in the first place.

In this cutting edge and practical class, I will guide you through a step-by-step process so you can create your own brand marketing strategy.

Who this course is for:
  • Solo-entrepreneurs
  • Small Business owners
  • Anyone launching a new product or service
  • Anyone reevaluating their current business strategy
Course content
Expand all 7 lectures 01:35:52
+ WELCOME!
1 lecture 04:18

In a unique step-by-step and proven framework, you will be guided in the creation of your individual four-page brand architecture document which will answer the following questions:

  1. What are the core values of your organization?

  2. What is your brand positioning that describes the strategic advantage your business entity has over its rival entities within its competitive industry?

  3. What are your brand’s functional and emotional benefits? Emotional benefits add richness and depth to owning and using the brand.

  4. What is your audience persona and customer segment using demographic and behavioral data?

Preview 04:18
+ Overview of the Working Documents
1 lecture 06:40

In this video I am going over the various documents you will have access to craft your brand strategy.

Preview 06:40
+ Class #1
1 lecture 29:27

In this first class, we'll talk and work on the following five topics:

1.Competitors Research

2.Keywords

3.Credibility

4.Core Values

5.Brand Positioning Statement


Video Class #1
29:27
+ Class #2
1 lecture 11:24

In this second class, we're going to address the following four topics:

1.Functional Benefits

2.Emotional Benefits

3.Brand Personality

4.Company Vision

Video Class #2
11:24
+ Class #3
2 lectures 35:32

In this video, we'll review your competitors spreadsheet to analyze your data and keywords.

Video on Competitors Spreadsheet Analysis
21:51

In this third class, we are talking about:

1.Audience and their persona

2.Business Classification

Video Class #3
13:41
+ Class #4
1 lecture 08:31

In this last class, we are concluding on the last two topics:

1.Mission Statement

2.Tag line

Video Class #4
08:31