Name: Keyword Research From Scratch. Unlock New SEO Opportunities
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Created byAnton Voroniuk, Anton Voroniuk Support

Last updated 3/2026

English

What you'll learn

The notion of keyword research and reasons to conduct it
Latest keyword tendencies in SEO
Definition of user intent and its role in the process of a keyword selection
Semantic core and the algorithm of its building
Structure o keywords and their types
Long-tail keywords as a basis of keyword strategy
Tips and tricks on brainstorming
5 metrics to consider while choosing keywords for targeting
Analysis of competitors' websites
Google instruments to collect statistics
Ahrefs as a keyword research tool
Keyword clustering process
Placing semantics

Course content

6 sections • 38 lectures • 2h 55m total length

Introduction to the Keyword Research5:53
Introduction to the course.
Keywords Tendencies in SEO. User Intent7:56
A brief overview of the latest tendencies in SEO. The role of search intent in keyword research.
What is Semantic Core? Why Do We Need It. Algorithm of Collecting Keywords4:15
The notion of semantic core. Main stages of its composition.
How to Study on Udemy Effectively?2:15
A few tips for learning on the platform.

Brainstorming3:35
Tips and tricks on how to generate keyword ideas with examples.
How to Choose the Right Keywords4:58
5 points to consider while selecting keywords to target.
Analysis of Сompetitors' Websites6:55
Practical lecture on how to analyze competitors using Ahrefs tool.
Google Trends and Google Keyword Planner as Instruments to Collect Statistics5:36
A brief guide to Google instruments that can be used for keyword research.
Ahrefs as a Keyword Research Tool8:25
Practical lecture on how to conduct in-depth keyword research with the help of Ahrefs.

Keyword Clustering Process3:49
Practical lecture on how to divide keywords into groups.
Placing the Semantics3:00
Basic tips on the website optimization with the help of generated keywords.
Summary3:53
Brief overview of the main points.
How to Leave a Review for the Course1:39
How to leave a review for the course.
How to Get a Certificate3:15
How to get a certificate.
TOP 90 AI Tools in 2024-202510:19
Explore a range of AI tools tailored to specific content needs, from image generation and editing to voiceovers, website building, and more.

Why Brand Visibility in AI Tools Matters - part 19:12
Understand how being visible in AI search tools boosts your brand’s reach, trust, and authority in the digital age
Why Brand Visibility in AI Tools Matters - part 23:13
Understand how being visible in AI search tools boosts your brand’s reach, trust, and authority in the digital age
Introduction of OtterlyAI4:28
OtterlyAI helps you monitor and boost your brand’s visibility across AI-powered search tools
Key AI Platforms Changing Discovery: ChatGPT, Perplexity, Google AI Overviews7:56
Get to know ChatGPT, Perplexity, and Google AI Overviews—leading tools reshaping how people find and interact with information online
What is GEO and Why It's a Game Changer12:08
Learn what Google AI Overviews (GEO) is and why it's changing how we find and use information online
Comparing GEO to Traditional SEO5:43
Explore the key differences between Generative Engine Optimization (GEO) and traditional SEO, and learn why adapting your strategy is essential in the age of AI-driven search
Challenges and Opportunities in the AI-Driven Search World3:52
Uncover the risks, hurdles, and new possibilities that come with AI-powered search engines — and how to stay ahead in this fast-changing landscape
Getting Started with OtterlyAI4:26
Learn how to set up and start using OtterlyAI to monitor, analyze, and optimize your presence in the AI-driven search landscape
Navigating the OtterlyAI Dashboard3:29
Explore the OtterlyAI dashboard and learn how to access insights, track mentions, and manage your brand effectively
Setting Up Your First Monitoring Report7:03
Step-by-step guidance on creating your first OtterlyAI report to track brand mentions, keywords, and AI-generated content trends
Tracking Keywords and Brand Mentions in AI Tools3:44
Learn how to monitor specific keywords and brand mentions across ChatGPT, Perplexity, and Google AI Overviews using OtterlyAI
Analyzing Sentiment and Tone in Mentions2:07
Discover how OtterlyAI helps you assess the sentiment and tone behind brand mentions so you can understand public perception and respond strategically
Understanding Visibility Trends and Data Insights3:06
Learn how to interpret visibility trends and leverage OtterlyAI’s data insights to enhance your content and brand strategy
Exporting Results and Managing Outputs1:40
Find out how to export your OtterlyAI reports and manage insights for sharing, reporting, and strategic planning
Interpreting OtterlyAI Data for Content Decisions1:23
Understand how to translate OtterlyAI analytics into smart, data-driven content choices that boost relevance and reach
SEO, PR and Community Strategies for Higher AI Search Visibility7:51
Learn how to align SEO, public relations, and community efforts to improve your presence in AI-driven search results
Reporting and Collaboration with Your Team1:20
Discover how to share OtterlyAI insights, generate reports, and collaborate effectively with your team for aligned strategic action
Summary of Key Takeaways2:08
Review the most important insights and strategies from the course to reinforce your understanding and guide your next steps
Additional Resources and Tools for Success4:23
Access curated tools, links, and references to help you deepen your knowledge and continue growing in AI-driven content strategy

BONUS: Take Your Skills & Career to the Next Level1:26
You’ve completed the course—now it’s time to go beyond! In this bonus lecture, you’ll discover how to:

✅ Get support in your career growth with exclusive communities and resources
✅ Develop new knowledge and stay ahead with advanced AI skills
✅ Enhance your expertise with additional courses and hands-on challenges

Don’t stop here—keep growing, keep learning, and unlock new opportunities!

Requirements

There are no special requirements or skills needed - your wish to find keywords that will let you rank high and have good conversions is enough

Description

This course contains the use of artificial intelligence.

Do you want to find keywords that will take you to the first pages on Google? Are you trying to build a keyword strategy, but have no idea where to start? Would you like to take a more systematic approach to the process of keyword research? If so, this course will offer you a turnkey solution!

My name is Anton Voroniuk and I would like to teach you how to conduct in-depth keyword research step by step. I am the CEO of the internet marketing academy SkillsBooster, a co-owner of Webpromo Agency, and a digital marketer with over 15 years of experience. During this time I have learned the area inside out and have gained hands-on experience working on various SEO projects. Now I’m ready to share with you all ins and outs!

What will you learn in this course?

After completing this course, you will know how to conduct keyword research: from brainstorming ideas to clustering and placing the semantics
Find out what metrics to take into account while selecting keywords
Get to know how to carry out the analysis of competitors’ websites
Learn how to use automatic tools such as Google Keyword Planner and Ahrefs Keyword Explorer to generate more relevant keywords
Understand how to group keywords and work with them further

Get the hang of the keyword research right away!

What do we offer in our course?

Structured lessons with practical tasks and examples
Keyword Research Checklist

Why should you choose this course?

Why should you choose us over other keyword research courses?

You will have the opportunity to learn about keyword research from the top internet marketing professionals.

We are industry experts! WebPromoExperts has over 14 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
More than 500,000 internet marketers have enrolled in our online courses.
Our internet marketing courses are easy to understand. We train specialists in strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.

What else do you get?

Lifetime access to the course and its updates
A certificate from Udemy upon completion of the course

Should you be worried?

This course comes with a 30-day money-back guarantee!

Click the "take this course" button to start learning something new today!

This course contains a promotion.

Who this course is for:

Beginning SEO specialists who want to take a structured approach to the process of keyword research
Digital marketing specialists who are willing to use keywords as a tool for driving organic traffic
Business owners who deal with website optimization on their own and want to rank high on Google

What you'll learn

Explore related topics

Course content

Keywords as a Part of Semantic Core4 lectures • 20min

Structure and Types of Keywords3 lectures • 9min

Steps to Collect Keywords5 lectures • 29min

Sorting out and Clustering6 lectures • 26min

GEO: Generating Engine Optimization. How to rank in ChatGPT19 lectures • 1hr 29min

BONUS1 lecture • 1min

Requirements

Description

Who this course is for: