Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he's created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train some of the most successful companies in the world. With a mission to make SEO and Internet marketing more accessible, he teaches and inspires entrepreneurs to leverage free online tools to turn their passion into profit and create the life they want. He is the founder of Alphametic, a boutique digital marketing agency with a portfolio of clients including L'Oreal, Novartis, Hoval, Shopkeep, and Mohegan Sun; SEO trainer and workshop facilitator at Search Decoder; author of award-winning International bestseller "SEO Like I’m 5"; and contributor to The Next Web. His work and ideas have been featured on eMarketer, Chicago Tribune, Entrepreneur, Huffington Post, Mashable, Problogger, and Inc. He has spoken on main stages at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.