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SEO Terminology
Rating: 3.8 out of 5(51 ratings)
7,005 students
Created byInspireMe Labs
Last updated 5/2019
English

What you'll learn

  • Get insights into exactly how the Google Algorithm works
  • Start ranking websites on the top of Google with simple techniques methods
  • Get familiar with various SEO tools, terms, important factor and various other topics

Course content

1 section53 lectures1h 37m total length
  • Introduction - What To Expect0:52

    SEO Related Terminology and Concepts You Should Know 

  • Backlinks14:26

    / Anchor & URL

    / Contextual Links, Image Link, Sidebar Widget, Sitewide Link … where link appears

  • Types of Backlink Sources1:36

    Blog, Company Site, Directory, Guest Post, Comment, Web2.0 site, Social Media, Wiki, Social Bookmark, PBN, Press Release... there’s a ton! 

  • Keywords4:07

    Keyword Research, Monthly Search Volumes, LSI (Latent Symantic Index), Primary & Secondary Keywords, Keyword Stuffing, Keyword Difficulty 

  • Keyword Anchor Ratios2:03

    / Anchor Text Ratios

    / Anchor Cloud

  • Organic SEO vs Local SEO2:02

    Different Algorithms for each

    Maps Ranking, 3 Pack, Google My Business (GMB)

    Citations via NAP (Name, Address, Phone)

  • SERPs0:21

    Search Engine Result Pages 

  • Monthly Search Volume0:46

    Global, Local Country Search 

  • DoFollow vs NoFollow1:23
  • META Tags and Attributes3:18

    Title, Description, Canonical, No-Index, H1 H2 H3, Image Optimization, Canonical Tag 

  • URL Slug0:41

    sitename.com/buy-drones/ 

  • Link Juice1:56

    Link Power …ability to move rank

    / Link Velocity

    / Link Echo

  • Spam1:52

    Link Spam, Content Spam / Web Spam, Search Index Spam 

  • Brand Mentions0:26

    Explore how brand mentions without hyperlinks influence local and organic search engine optimization, as search engines recognize the brand whether as a word or as Amazon dot com.

  • Google Auto-Suggest0:17
  • Algorithm Updates1:48

    Panda, Penguin, Hummingbird, Rank Brain, Possum, Fred…

    / New vs Incremental Version roll outs

    / Rolling Updates

  • Google Penalties4:40

    Manual Action, Algorithmic Action, Recover from Penalty, Disavow Request 

  • Keyword Types0:58

    Exact Match, Phrase Match, Broad Match 

  • Google Search Parameters1:41

    site:

    inurl:

    allintitle:

    Example – site:mydroneshop.com + DJI 

  • SEO Tools1:41

    Rank Trackers, Link Submitters, Keyword Researchers, AHrefs, Majestic, Moz, SEcockpit, SERPworx, KeywordResearcherPro, WP Plugin - SEO Yoast, Scrapebox, Search Console (WMT), Google Analytics, Google Trends 

  • SEO Tools Metrics1:12

    TF, CF, DR, UR, PA, DA, Keyword Difficulty… 

  • Site Authority0:49

    / Site Trust 

  • Long Tail Keywords1:25
  • URL Parameters0:55
  • UX (User Experience) UI (User Interface)0:38

    Bounce Backs, Dwell Times 

  • CTR (Click Through Rate)0:42

    Define ctr as the percentage of clicks to impressions, showing how often a listing in the serps is clicked relative to its views.

  • Mobile Index0:44
  • Page Speed0:59
  • Responsive Web Design0:36
  • Server Response Code2:02

    301s - Redirects

    404 - Page Not Found,

    500 - Server Error

    200 - OK

  • Technical SEO0:52

    Explore behind-the-scenes technical seo elements, including code, site speed, image optimization, and csx factors. Analyze how search console insights, H2 optimization, slug optimization, and links relate to technical issues.

  • Scraping1:24
  • Site Crawlers and Spiders1:23

    Desktop Crawlers – Screaming Frog, Xenu, Scrapebox

    Server SAAS based Crawlers – Ahrefs, Majestic etc

    … and Google! / Googlebot

  • Proxies3:31
  • Content Spinning2:10

    Spintax, Doorway Pages, Page Farms, Spam 

  • Landing Page0:36

    / Money Page

    / Money Site

  • Page Quality1:01

    Assess page quality as a core seo metric by examining grammar, user experience, and engagement, and ensure pages are unique by using duplicate content checks like copy skip.

  • Outreach1:13

    Link Building through outreach 

  • PPC (Pay-Per-Click) and CPC(Cost-Per-Click)0:29

    PPC stands for pay-per-click and CPC stands for cost-per-click; these are AdWords metrics that indicate how much providers charge per click for placing a link on a site.

  • Sitemap1:07

    Sitemap.xml 

  • Robots.txt File1:14
  • .htaccess File0:28
  • Schema Markup & Rich Snippets3:15

    / rich snippets

    / knowledge graph

  • Googlebot1:10

    Discover, Crawl, Index 

  • PBNs (Private Blog Networks)1:49

    Download my 60+ page PBN Guide Here (free) 

  • Expired Domains and Auction Domains3:22
  • EMD (Exact Match Domain) and PMD (Partial Match Domain)2:05

    For Ranking the Keyword - buy drones

    EMD (Exact Match Domain)

    buydrones.com        or .net .org .cc or any TLD

     

    PMD (Partial Match Domain)

    buydrones123.com       or .net .org .cc or any TLD

  • CMS (Content Management System)0:58
  • VAs (Virtual Assistants)0:46
  • VPS (Virtual Private Server)4:18
  • Tiered Link Building2:34

    T1, T2, T3…

    Link Wheels

  • Web Spam Tools1:26

    GSA, Xrumer, Senuke… 

  • Blackhat vs Whitehat3:27

    The Ongoing Debate 

Requirements

  • Basic Understanding of the Internet and World Wide Web
  • Simple understanding of how to submit content on the web and basics of Wordpress

Description

With this course I will get you familiarized with various SEO Terminology, Popular Tools and various other SEO methods with detailed explanation.

This course contains 53 lectures spans over 1.5 hours.


Topics I will walk you through are

  • Keyword Research

  • Types of backlinks

  • Organic SEO vs Local SEO

  • What is DoFollow and NoFollow

  • Meta Tags and attributes

  • How link juice works

  • Google updates and their effects

  • Introduction to various SEO tools

  • Importance of SItemap and Robot.txt


    And tons of interesting topics....


I reveal many of the top tricks being used by the gurus and I hold nothing back! 



You'll also get:

✔ Lifetime Access to The Course

✔ Fast & Friendly Support in the Q&A section


Who this course is for:

  • Anyone looking to get started in Search Engine Optimization or looking to Enhance their SEO skills
  • Anyone struggling to Rank sites at the top of Google
  • Anyone looking to make money with Search Engine Optimization