Keywords still form the backbone of all your marketing (not just digital, even your traditional marketing as well!), irrespective of whether you are running an organic campaign, or a paid one.
Keywords are still alive and kicking!
It’s been almost two decades since the existence of keywords and they are still very much relevant, they are not dead! If you do a quick analysis on, say Google Trends, about this tiny, yet powerful ‘keyword industry’ (if I may call it!), you can find a very steady and stable growth over the past many years.
STDC! What is it?
Unlike the usual customer lifecycle or journey, we use the contemporary approach called STDC (See-Think-Do-Care) framework to showcase the importance of keywords.
Keywords for All
Primarily, keywords are the key foundation for all your SEO efforts. However, we believe they are equally important for all the other digital marketing efforts also, such as content marketing, social media, Google AdWords, Bing ads, email marketing, YouTube optimization, and even the offline marketing campaigns! Think of a big front page ad with some obscure, ambiguous keywords (they may be creative, I agree!) in the CTAs (call-to-action), will you, as a reader, be interested in reading further? What if the same message contains well researched, relevant and targeted keywords! I will show you some examples of this case in the course.
In a nutshell, this course is designed not just for SEO, but for the overall marketing success by leveraging keywords.
Off the Beaten Track
We take a rather unique approach to teach the research process! Starting with Google Keyword Planner coupled with a few other tools such as Moz Keyword Explorer, Ahrefs keyword tool, SEMrush, Long Tail Pro, etc. This is not what we recommend when it comes to a meaningful, ROI-focused keyword research and analysis. Our methodology touches upon some great creative aspects, such as integrating one process with another (like Twitter + Quora + BuzzSumo, etc. with GKWP + Moz + Ahrefs and all!), a clear and concise keyword -> content mapping (including a bonus template) and more.
After completing the training, you will get a rare chance to submit your keyword project to our panel of experts (ex-Googlers, ex-Facebook) and get expert feedback before implementing your keyword plan into your marketing campaign, this is absolutely free if you have enrolled into this course.
There are lots of courses out there, how different is this course?
This is different in terms of:
Coverage of the topics, tools and techniques
Strategy wise (STDC)
Not just for SEO, but for overall marketing success
Practical, contemporary examples (beyond “flowers”, “chocolates” and “shoes”!)
Not the usual random step-by-step guide