Keyword Research: Find the Best Keywords for SEO & Content
4.2 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34 students enrolled

Keyword Research: Find the Best Keywords for SEO & Content

Complete keyword course with STDC approach for finding the best keywords for your SEO and content + FREE consultation!
4.2 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
34 students enrolled
Last updated 12/2017
English
English [Auto-generated]
Current price: $111.99 Original price: $159.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • At the end of this course, you will gain expertise in doing a comprehensive keyword research, how to find the best keywords for SEO, or content marketing, or any digital marketing efforts where keywords are necessary.
Requirements
  • No prior knowledge or experience with keywords is necessary
  • Experience with keyword research is a bonus, but, not essential!
Description

Keywords still form the backbone of all your marketing (not just digital, even your traditional marketing as well!), irrespective of whether you are running an organic campaign, or a paid one.

Keywords are still alive and kicking!

It’s been almost two decades since the existence of keywords and they are still very much relevant, they are not dead! If you do a quick analysis on, say Google Trends, about this tiny, yet powerful ‘keyword industry’ (if I may call it!), you can find a very steady and stable growth over the past many years.

STDC! What is it?

Unlike the usual customer lifecycle or journey, we use the contemporary approach called STDC (See-Think-Do-Care) framework to showcase the importance of keywords.

Keywords for All

Primarily, keywords are the key foundation for all your SEO efforts. However, we believe they are equally important for all the other digital marketing efforts also, such as content marketing, social media, Google AdWords, Bing ads, email marketing, YouTube optimization, and even the offline marketing campaigns! Think of a big front page ad with some obscure, ambiguous keywords (they may be creative, I agree!) in the CTAs (call-to-action), will you, as a reader, be interested in reading further? What if the same message contains well researched, relevant and targeted keywords! I will show you some examples of this case in the course.

In a nutshell, this course is designed not just for SEO, but for the overall marketing success by leveraging keywords.

Off the Beaten Track

We take a rather unique approach to teach the research process! Starting with Google Keyword Planner coupled with a few other tools such as Moz Keyword Explorer, Ahrefs keyword tool, SEMrush, Long Tail Pro, etc. This is not what we recommend when it comes to a meaningful, ROI-focused keyword research and analysis. Our methodology touches upon some great creative aspects, such as integrating one process with another (like Twitter + Quora + BuzzSumo, etc. with GKWP + Moz + Ahrefs and all!), a clear and concise keyword -> content mapping (including a bonus template) and more.

Free Consultation

After completing the training, you will get a rare chance to submit your keyword project to our panel of experts (ex-Googlers, ex-Facebook) and get expert feedback before implementing your keyword plan into your marketing campaign, this is absolutely free if you have enrolled into this course.

There are lots of courses out there, how different is this course?

This is different in terms of:

  • Coverage of the topics, tools and techniques

  • Strategy wise (STDC)

  • Not just for SEO, but for overall marketing success

  • Practical, contemporary examples (beyond “flowers”, “chocolates” and “shoes”!)

  • Comprehensive

  • Not the usual random step-by-step guide

Who this course is for:
  • Marketers, Business Owners, Bloggers / Writers, Students, and More!
  • Even if you don’t know what keywords are, still you are welcome here to learn!
Course content
Expand all 48 lectures 03:31:06
+ STDC Framework for Keywords
2 lectures 04:37
What is STDC Framework? How is it relevant for keywords?
02:47
Keywords to STDC Mapping
01:50
+ The First Step in the Keyword Research Process
2 lectures 04:22
Seed / Input Keywords
02:52
Ways to come out with great seed / input keywords
01:30
+ Competition Keyword Analysis
5 lectures 36:10
Google Search for Competition Keyword Analysis
08:32
Ahrefs for Competition Keyword Analysis
10:33
SpyFu for Competition Keyword Analysis
05:54
SimilarWeb for Competition Keyword Analysis
03:19
Google Keyword Planner and Others for Competitors' Keywords
07:52
+ Main Keyword Tools (other than Google)
9 lectures 42:05
Moz Keywords Explorer
10:06
Ahrefs Keyword Explorer
08:08
UberSuggest
03:01
ScrapeBox
03:35
SEMrush
04:35
Wikipedia for Keyword Research!
05:56
AnswerThePublic
02:04
Soovle
01:13
LongTailPro
03:27
+ Social Media for Keyword Research
5 lectures 25:42
Quora for Keywords!
08:00
Facebook for Keyword Research
02:39
BuzzSumo for Keyword Research
04:41
Pinterest for Keywords
06:50
Discussion Forums for Keywords
03:32
+ eCommerce Platforms for Keywords
1 lecture 09:34
Amazon & eBay for Keyword Research
09:34
+ Google Tools for Keyword Research
4 lectures 22:21
Google Keyword Planner
15:19
Google Search Suggest
01:49
Google Trends
04:18
Google Correlate
00:55
+ Other Keyword Tools
3 lectures 18:33
KeywordTool.io
03:44
Wordtracker
01:48
Keyword-Hero, LSIgraph, Wordze, and More
13:01