
Get the most out of this course. I have included all relevant and crucial concepts.
Learn about KAM, how did it come into existence and the strategy behind business success
At the center of KAM strategy is the 80/20 rule invented by Vilfredo Pareto
KAM has a host of benefits when it is deployed strategically by any Organization. It benefits both the customer and the vendor/supplier.
Sales & KAM are different, unlike popular notion. Learn to identify them.
Learn the most in-demand skills to be a part of KAM team. This coupled with some years of work experience in account management should put you in good stead.
Congratulations! Hope you have got a good context of KAM.
It is not necessary that you must be handed large accounts to handle. Learn to make the best use of what you have. Make your accounts KAM worthy.
After completing this lecture you will be able to start building a mindset of a leader. You will learn how to use resources at work to become more strategic and analytical.
Communication skills is not only about English language proficiency. Learn how to be an excellent communicator at work
Learn to negotiate both with colleagues, across teams in your organisation as well as when dealing with the customer
learn to grasp thoroughly market trends & understanding of your industry
Use the time management matrix to free up time to work on important tasks
Learn what is SAP and why is it important to have one for each account
Learn to identify the key elements you need to gather before you start working on your SAPs
Learn to use available resources to make the best out of your SAP
Learn the various SAP tactics you can deploy via practical examples
Learn about the various hurdles to SAP so that you can prepare to overcome them.
Congratulations on completing this section!
learn about account mapping
Learn what steps you need to take to undertake a successful account mapping exercise
Learn about QBRs
What is the apt agenda for QBRs? Use the right one
Understand QBRs better via examples
Congratulations on completing this section!
What is RFP ? Learn about their purpose
Learn about the key elements that go into a RFP document
Learn about your duties as a KAM associate during RFP process.
Learn about the key metrics that will help you fill up RFP and take decisions on pricing and inclusions.
Learn what you need to do after submitting the RFP bid.
Congratulations on completing this section of the course!
Competition Analysis explained!
Learn about the steps to a successful COMP analysis
learn to use SWOT to plot your analysis
Learn about the key metrics to COMP analysis
Congratulations on completing this section of the course!
What is a SIP? let’s look at them via these pointers
What are the various elements to sales strategy? What is sales strategy ? Get answers to these burning questions.
Congratulations on completing this the course! All the best!
**Unlock Your Sales Potential with Premier Account Management Skills!**
Are you a driven sales professional aiming for the stars? Elevate your B2B Sales journey with a mastery in Account Management! Relationships with customers can be your guiding light, especially during challenging times. Plus, Account Management is your golden ticket to fortifying these bonds and expanding your influential network.
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**Here’s what’s inside for you**:
- Dive into the magic of Strategic Account Plans (SAPs) for potent key account tactics.
- Master the art of account mapping.
- Effortlessly conduct Quarterly Business Reviews (QBRs) with finesse.
- Grasp the essence and leverage of Sales Intensity Plans (SIPs).
- Design annual sales plans with strategies that deliver.
- Navigate RFPs like a pro and manage them effectively.
Furthermore, with the knowledge you gain, imagine populating your CRM with razor-sharp precision. The right techniques lead to the right insights, propelling you towards the zenith of strategic account management.
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