Just About Visual Merchandising - Attracting Shoppers
3.5 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21 students enrolled

Just About Visual Merchandising - Attracting Shoppers

Understanding Visual Effects on Shopper Behaviour the guide to attracting and keeping shoppers interested in your offers
3.5 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
21 students enrolled
Created by Dr. Hamish Currie
Last updated 12/2018
English
Price: $119.99
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Visual merchandising is the activity and profession of developing floor plans, fixtures and displays in order to maximise sales, of both goods or services. The purpose of such visual merchandising is to attract, engage and encourage the shopper so that they will purchase the displayed items. We do, after all is said and done, Shop with our Eyes which is the reason Visual Merchandizing can either make or break a business.
Requirements
  • Just an interest in Retail stores and malls
Description

Visual merchandising is the activity and profession of developing floor plans, fixtures and displays in order to maximise sales, of both goods or services. The purpose of such visual merchandising is to attract, engage and encourage the shopper so that they will purchase the displayed items. We do, after all is said and done, Shop with our Eyes which is the reason Visual Merchandizing can either make or break a business.

The purpose of visual merchandising is to:

-  Make it easier for the customer to locate the desired department and category.

-  Make it easier for the customer to find the products that they need.

-  Make it easier for the shopper to get other products that either match or blend in with their theme.

-  Make it easier for the shopper to find specially promoted, displayed or strategic goods.

Shopping is a pastime that the majority of the population do not enjoy and would rather change the experience that they have. There is a problem with making a generalized comment on people going shopping in that there are certain stores that we love to visit, and others that we will avoid at all costs. Why is there such a very different experience between the perceptions of the different outlets? Quite often I have noted that a person will like a store from a group, and absolutely hate the same store in a different area.

Who this course is for:
  • Anybody that deals with stores or who own stores.
Course content
Expand 6 lectures 02:01:37
+ Just About Visual Merchandising
6 lectures 02:01:37
JAG VM Module 2 - Storefront First Impressions
11:42
JAG VM Module 3 - Macro Store Layout
13:24
JAG VM Module 4 - Visual Shelf and Display Merchandising
58:06
JAG VM Module 5 - Micro Merchandising
12:12
JAG VM Module 6 - Micro Marketing
14:06
Just About Visual Merchandising
38 questions