
In this lecture you work out the four numbers that say where your hiring actually breaks, why an average time to fill hides the stage that is stuck, and what to count when your system holds almost no data.
This course is built from six disciplines: the recruitment funnel, candidate experience design, HR marketing, HR metrics, people analytics and performance indicators.
The map of the course
A dictionary for reading lectures from other fields as work on your own vacancies
Three questions to ask after every lecture
A short self-diagnostic that shows which sections to watch first
Download the Hiring Funnel Scorecard, plus the spreadsheet that checks your entries, and write your own numbers into it.
Tools in this lecture
Files to download (1)
Auditing the hiring system you already have
The key indicators worth tracking
What a candidate journey map is
What a funnel actually tells you, and what it does not
Tools in this lecture
Ready to use on the slides (5)
Models and methods explained (2)
How to analyse the funnel stage by stage
Attraction techniques borrowed from selling: FAB, AIDA, SPIN
Finding the bottlenecks
Turning a funnel into a flywheel
Tools in this lecture
Ready to use on the slides (6)
Services and apps shown in this lecture (1)
Models and methods explained (3)
The power of copywriting in a job advert
Text that raises conversion at the top of the funnel
Writing to people who are not looking
Why candidates do not turn up to interviews, and how not to go silent yourself
Tools in this lecture
Ready to use on the slides (22)
Services and apps shown in this lecture (2)
Building an actual dialogue with a candidate
Why feedback changes the numbers downstream
Analysing every phase of the interaction
Where persuasion belongs inside each phase
Tools in this lecture
Ready to use on the slides (20)
Models and methods explained (1)
A strategy for low-paying roles
A strategy for genuinely difficult vacancies
A strategy when nobody has heard of the company
Handling negative reviews, and what to do when the right people do not exist
Tools in this lecture
Ready to use on the slides (7)
Models and methods explained (2)
The recruiter's personal brand as leverage
How many messages to send before stopping
Which messages to send, and automating the tracking
Writing in messengers, and handling a flat refusal you cannot accept
Tools in this lecture
Ready to use on the slides (32)
Services and apps shown in this lecture (6)
What candidate experience is, and why it is not a soft topic
The business and brand consequences of a poor one
The effect on satisfaction scores, public reviews and response rates
A typical candidate journey, with cases that worked and cases that did not
Tools in this lecture
Ready to use on the slides (2)
Models and methods explained (1)
First contact: response, sourcing, communication
The interview stages, and the objective of each
Offers and rejections handled transparently
Building the journey map, and automating the first steps
Tools in this lecture
Ready to use on the slides (15)
Channels, and what each one is good for
Frequency and tone of messages
Candidate care across every stage
Information packs, and examples of good and bad letters
Tools in this lecture
Ready to use on the slides (10)
Designing behavioural, situational and case questions
Avoiding discriminatory or incorrect questions
Training interviewers, and the guides they need
Interviewing as two-way communication, and accessibility
Tools in this lecture
Ready to use on the slides (8)
Tracking and relationship systems without losing the human part
Chatbots and assistants
Feedback platforms
CSAT, NPS and time to response, and predicting the probability of a drop-off
Tools in this lecture
Ready to use on the slides (3)
How company culture shows up in the hiring process
Collecting candidate feedback, analysing it and acting
Interview simulations and role-play
Correcting the mistakes, with examples of real turnarounds
Tools in this lecture
Ready to use on the slides (5)
Managing attraction as a marketing function
Launching a career site
Gamification in hiring
Building a talent community, and designing the page
Tools in this lecture
Ready to use on the slides (5)
Services and apps shown in this lecture (4)
Models and methods explained (5)
Internal platforms and chat channels
Employee referral programmes, and how to design one
Applicant tracking systems
Chatbots
Tools in this lecture
Ready to use on the slides (2)
Services and apps shown in this lecture (13)
Models and methods explained (1)
Email as a channel
Content marketing and video
Search optimisation
Writing text that gets clicked, and choosing images
Tools in this lecture
Ready to use on the slides (7)
Services and apps shown in this lecture (7)
Setting up paid search advertising
Web analytics
Remarketing and its formats
Launching the first campaign, with cases
Tools in this lecture
Services and apps shown in this lecture (2)
Models and methods explained (2)
Paid advertising on social platforms
Promotion on the professional and the broad-reach networks
Promotion on video and image platforms
Running the company page everywhere, with cases
Tools in this lecture
Ready to use on the slides (1)
Services and apps shown in this lecture (9)
The analytics of the whole attraction effort
Recruitment cost, and time to close
Sources, and the quality each one produces
Building the performance report
Tools in this lecture
Ready to use on the slides (5)
The role of metrics in managing the function
Where they typically come from, and what you need to read them
Types of metric, and types of analysis
The stages of analysis, and the route from a metric to a business decision
Tools in this lecture
Ready to use on the slides (5)
Services and apps shown in this lecture (1)
Models and methods explained (2)
The key hiring and onboarding metrics
The recruiting service agreement, and why it exists
Funnel analysis through metrics, and employer brand strength
Calculating the cost of filling a vacancy, and the case for onboarding
Tools in this lecture
Ready to use on the slides (19)
Models and methods explained (1)
Linking these metrics to business performance
The tools that measure them
Preparing the report and the action plan
Ready questionnaires, automated measurement, and pulse surveys
Tools in this lecture
Ready to use on the slides (2)
Models and methods explained (1)
Getting data from the market, and which metrics to analyse
Assessing whether salaries are competitive
Evaluating whether a bonus system works
Calculating the review percentage, structuring pay across locations, and the payroll budget
Tools in this lecture
Ready to use on the slides (11)
Models and methods explained (2)
Which metrics assess performance
How to evaluate training
Measuring development and career movement
Metrics for high-potential people and the talent pool
Tools in this lecture
Ready to use on the slides (5)
Models and methods explained (4)
Calculating turnover, and analysing it by segment
Forecasting it
Finding the real causes through regression
Retention rates, exit interviews and the retention survey
Tools in this lecture
Ready to use on the slides (7)
Services and apps shown in this lecture (1)
Models and methods explained (5)
The 4S model, and solving a business problem through a properly framed question
Which data about people is actually useful
How to sell the importance of analytics to management
The ABC model, and the old against the new way of working with data
Tools in this lecture
Ready to use on the slides (4)
Models and methods explained (6)
Segmenting on basic characteristics
Visualising the segments
Analysing metrics inside a segment
Grouping segments, and finding something worth acting on
Tools in this lecture
Ready to use on the slides (1)
Models and methods explained (5)
What lifetime value means for a person, and how to calculate it
Calculating return on the workforce
Finding the most valuable segments
Raising that value deliberately, and measuring the increase
Tools in this lecture
Ready to use on the slides (5)
This course contains the use of artificial intelligence.
Your hiring report says twelve roles closed and an average of forty-one days. Neither number tells anyone where the process is broken. Here are 392 tools to measure the hiring system: 299 ready-to-use templates, question lists, procedures, checklists, AI prompts and formulas, 53 models and methods, 36 services shown on screen and 4 working files.
Open a lecture, take the tool, run it on your last quarter of hiring data.
Why hiring reports count outputs instead of measuring the system
Half your candidates disappear at one specific stage, and nobody knows which one because nothing is tracked between application and interview. The source with the most applications is probably not the source of people who pass probation, but those two numbers live in different systems. Cost per hire is calculated as the job board fee, which leaves out the largest part. And when someone asks why a role took four months, the answer is a story rather than a number.
What changes after this course
Every stage of the funnel has a metric. Sources are compared by the quality of hires, cost per hire includes the real costs, and candidate experience is measured, not assumed. You forecast time to fill, test changes with a control group and report a small set of KPIs that managers can act on.
What is inside: 392 tools, counted lecture by lecture
You do not have to take this number on trust. Open any lecture and read its description: every tool inside is listed there by name.
Where the tools are
Who is teaching
I am Mike, the #1 HR instructor on Udemy, with 1,800,000+ course enrollments from 170,000 students, and the author of about 200 books on Amazon. I built the people system at Preply as it became a unicorn and worked at Wargaming, iDeals and Alfa-Bank across 20 years in HR. I hold PHRi, SHRM-CP and HCI sHRBP certifications and represent HRCI in Eastern Europe.
At Preply and iDeals we knew that closing a vacancy took about 300 candidates added to the database, about 50 calls, 20 to 30 interviews and 5 to 10 candidates shown to the hiring manager, and we planned the weekly work from that. At iDeals we also put the optimal number of days on each stage of the hiring process: the total came to 90 days, and we then cut it to 45.
How to use the course
Start with the Hiring Funnel Scorecard and the funnel section, then go to the sources, metrics or analytics section you need now. Section and lecture titles show how many tools are inside, and each lecture description lists them by name.
What is included
Where to start
Take your last ten closed roles and count how many candidates were left after each stage in the Hiring Funnel Scorecard. Enrol now and start your first lesson today.