IT product management. Product owner role
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IT product management. Product owner role

Learn the full cycle of product management; crucial skills, competencies of a product manager; PdM tools and techniques
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1 student enrolled
Created by Danil Dintsis
Last updated 5/2020
Current price: $41.99 Original price: $59.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 29 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Define the product
  • Analyze and define market/customer segments for the product
  • Define value proposition
  • Define product early adopters
  • Work with stakeholders
  • Gather and balance requirements
  • Work with product team
  • Product development models
  • Perform market tests
  • Prioritize requirements. Define MVP
  • Product backlog development
  • Basic risk management
  • Define financial parameters and prognosis
  • Prepare marketing plan
  • Prepare investor presentation
  • Prepare an elevator pitch
  • Scale the product
  • Experience as an IT product team member OR
  • Junior marketing experience in digital/IT products

In the digital world IT products are everywhere. Businesses and companies perform digital transformation; startup teams develop and launch their own products.

In this course you learn the product management process from start to finish: starting with idea or "pain" through market tests, working with stakeholders, discover and prioritize requirements, define MVP, measure results, improve to scaling your product.

You learn how to prepare information for investors: marketing analysis, simple financial prognosis, prepare and perform investor presentations and pitches.

At our course you work on practice tasks, and discuss topics at a course forum.

After the course you will be able to start your product owner journey.

Who this course is for:
  • Junior IT product managers
  • Product team members
  • Digital products team members
  • Marketing specialists, which work with IT/digital products
Course content
Expand all 26 lectures 03:47:03
+ Introduction
2 lectures 20:00

Lesson 1 describes the essence and main definitions of product management and product owner role.

Preview 10:29

In this lecture you learn the place of a product in a product portfolio. Also we discuss how can a product manager use a project to create a product.

Preview 09:31
+ High level product definition
5 lectures 47:33

Lesson 3 deals with defining the product aim. You learn how to apply expert based analytical tools to define a problem. Your product will solve this problem.

Define the "pain"

In this lesson you learn tools for the first step market analysis, and problem solving decisions.

Perform primary marketing research

Lesson 5 deals with in-depth study of the powerful Business/Lean Canvas tool to define your product, customer segments, partners, advantages, revenue streams and cost structure.

Develop business canvas

In this short video I demonstrate the rel life example of business canvas for one of our company  products.

Lean Canvas Example

The lesson deals with market tests. You learn how test your idea in a real  market.

Pilot the idea. Market tests
For your product develop a business canvas.
Develop business/lean canvas
1 question
+ Define the product. Marketing activities
4 lectures 40:37

In lesson 8 you learn types of stakeholders, engagement tools, and importance of regular stakeholder involvement.

Stakeholder Engagement

You learn about primary, secondary and tertiary competitors, competitor search and analysis strategy and tools.

Competitor analysis

Based on stakeholder and competitor analysis you learn about main market strategies to launch your product to market.

Define marketing strategy

In this lesson you make one of the most important steps: define the product vision based on market tests.

Product Vision
Perform an Internet search for competitors
Competitor analysis
1 question
+ Manage product development
8 lectures 01:11:26

In this lesson you learn requirements collection, balance tools and techniques. You learn backlog and business - technical requirements matrix.

Manage Requirements. Backlog: Epics and User Stories

In this lesson you learn valuable prioritization tools: MoSCoW and KANO

Preview 09:26
Define product requirements and prioritize them
Manage requirements
1 question

This lesson deals with deliver the MVP - minimal viable product - to a customer.

Develop an MVP

In this lesson you learn tools and techniques to manage product team work: Story board, Kanban board

Story boards, Kanban boards, WIP

"If you do not measure you can not manage". Learn about product metrics, which help you in decision making

Metrics and Measurement

Learn about fast fail improvement loop. Improve instantly, be courageous for experimenting

Feedback loop. Fast fail development

Learn basic risk management tools and procedures

Risk management in product development

To improve we need to learn from our own experience. In this lesson you learn about analyzing past experience and decide on future improvements.

Lessons learned
+ Go to market
3 lectures 22:19

Improve and update your MarCom strategy based on MVP and/or other previous experience.

Go to market strategy

In this lesson you learn about pricing models and strategies, and be able to select or combine the appropriate one for your product.

Market segment and pricing models
Define market and pricing strategy for your product
Develop market strategy
1 question

Learn about financial plan  for your product, prognoses Profits & Losses.

If you want to learn more about business planning, visit the course: IT Startup: Prepare Business Plan (

Profits and losses analysis (P&L)
+ Working with investors
2 lectures 12:08

The lesson shows the structure of investor presentation.

Presentation for an investor

As a product owner you need to attract investors, key stakeholders attention to your product. Learn "how to" do it during 1-2 minutes pitch.

Pitching the product
Prepare a short 1 minute pitch presentation of your product/service
Prepare pitch of your product
1 question
+ What's next
2 lectures 13:00

In this lesson you learn the main aspects of multi-product management, portfolio frameworks, and Chief product manager role

Scaling a product

Let's resume the course!

Course summary