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Intellectual property rights for social media influencers

Name: Intellectual property rights for social media influencers
Rating: 4.3 (13 reviews)

Key intellectual property rights every influencer should know about

Created byVentsi Stoilov

Last updated 4/2025

English

English [Auto],

What you'll learn

Who are social media influencers?
What types of social media influencers exist?
Why do Influencers need to understand intellectual property?
What types of intellectual property rights can belong to influencers?
How can influencers protect and do business with their copyrights?
Copyrighted works uploaded on social media channels - terms and conditions.
What influencers should know when using someone else’s copyrightable work?
How can influencers protect trademarks - types, registration process, terms, costs, licensing etc?
What should influencers know when dealing with someone else’s trademarks?
How can influencers protect internet domain names - domain types, registration options, terms, costs etc?
How can influencers protect industrial designs - benefits, requirements, registration options, terms, costs etc?
What is the relation between trade secrets and social media influencers' business?
What are publicity rights and how can influencers take advantage of them?

Course content

9 sections • 51 lectures • 2h 7m total length

Introduction -Why do Influencers need to understand intellectual property rights6:26
I will explain why social media influencers should pay attention to the different intellectual property rights.

What is social media influence?1:07
You will learn what social media influence is
Why is social media influence important?1:03
Explore how social media influence shapes customer opinion and drives marketing through peer trust, reviews and blog posts, and storytelling by influencers who can promote products naturally.
What is a social media influencer?1:40
Types of influencers4:12
Describe the four influencer types: mega, macro, micro, and nano, by follower counts and offline-to-online fame. Explain how engagement and ad suitability vary by type, with Ronaldo and Coca-Cola campaigns.
Why do Influencers need to understand intellectual property?4:53
Discover why social media influencers should understand intellectual property rights to protect brands, licenses, and reputations, avoid infringement, and monetize intangible assets.
What intellectual property rights can belong to influencers?0:24

Section introduction0:09
Explore copyrights for social media influencers and how they relate to the impuestos work in this module.
What is copyright?1:31
Copyright is a type of intellectual property that protects original works fixed in a tangible form; protection is automatic, and registration with the US Copyright Office is optional but advantageous.
Who can be a copyright owner?-1:47
Identify who owns copyrights for social media content, including sole-created videos, joint works with scriptwriters or animators, and employer-owned works when commissioned.
What copyright works can influencers own?2:33
Identify which copyright works influencers can own, including videos, texts, logos, graphics, merchandise designs, music and lyrics, and photographs, with licensing to third parties.
What cannot be a copyright subject matter?0:49
Identify what cannot be a copyright subject matter, including ideas, facts, and lists of data, and note that simple ideas and names often lack originality; some names may be trademarked.
Rights granted under copyright law5:32
Explore economic and moral rights in copyright for social media influencers. Learn how these rights cover authorship, attribution, integrity, and permission for reproduction, distribution, display, broadcasting, translation, and derivative works.
Duration of copyright1:29
How can influencers protect their copyrightable works?4:07
Discover how copyright protection attaches at creation for original, fixed works, why US registration enables statutory damages, public notice, and importation protection for influencers.
How can influencers do business with their copyrights?8:38
Explore how influencers monetize copyrights through licensing and assignments. Compare exclusive and non-exclusive licenses, and navigate terms, territories, duration, and potential termination.
Copyrights over works uploaded on social media channels - YouTube3:30
Upload your content to YouTube and grant a worldwide non-exclusive royalty-free transferable sub-licensable license to use, reproduce, distribute, modify, display, and perform your work for end users through the service.
Copyrights over works uploaded on Instagram2:18
Copyrights over works uploaded on TikTok3:22
Owners of user content on TikTok retain copyright but grant platforms an irrevocable, non-exclusive, royalty-free worldwide license to use, modify, reproduce, create derivative works, publish, and distribute content.
What should influencers know when using someone else’s copyrightable works?2:49
You will learn what an influencer should do when using someone else's music.
Photographs4:18
You will learn what an influencer should do when using someone else's photographs.
Videos1:06
You will learn what an influencer should do when using someone else's video clips.
Texts, scripts etc.0:57
You will learn what an influencer should do when using someone else's texts, scripts, etc.
What is Fair Use of copyright protected works?2:33
What is Fair Use of copyright protected works?

Why are trademarks important for influencers?1:58
What is a trademark?-1:33
Trademark distinctiveness and goods and services relationship1:10
What types of trademarks exist?2:59
Identify trademark types such as word marks, figurative, combined, three-dimensional, color, sound, and motion marks, and concepts like certification and collective marks. Some legislations don't protect all types.
What can be protected as a trademark by social media influencers?4:56
Influencers can register trademarks for personal names, nicknames, letters, numbers, shapes, sounds, and channel or brand names used for goods or services, subject to acquired distinctiveness based on market use.
Specify the goods or services the trademark will be valid for1:24
You will learn how to specify the goods and services for your trademark
Trade dress1:18
You will learn what trade dress is
How can influencers register a trademark and what are the costs?2:50
Register a trademark to protect your influencer brand, either personally or via a company, with or without an attorney; costs vary by territory and class.
How can influencers do business with their trademarks?1:52
Explore how social media influencers monetize their trademarks through merchandising and licensing, including brand protection, royalty-based licensing, and letting others handle production and sales.
What should influencers know when dealing with someone else’s trademarks3:02
You will learn how influencers can deal when using someone else's trademark.

What an internet domain name is and why domain names are important3:12
Learn how domain names function as memorable web addresses mapping to IPs. Registering a domain protects your brand and prevents others from using the same name.
What types of domains exist?1:27
How can influencers register a domain name and what is the cost?2:40
Discover how influencers register domain names, check availability, pick extensions, and estimate costs with providers, plus transferring after 60 days and simple domain-defense strategies.
Links between trademarks and domain name protection1:46
Explain the link between domain names and trademarks, noting domain protection is narrow to exact matches while trademarks protect similar signs online.

Why are industrial designs important for influencers?1:46
Explore how industrial design protection secures the visual appearance of products for influencers, enabling designer registration, exclusive rights, and licensing to producers with royalties for at least ten years.
What is an industrial design and what can be protected?2:13
Define industrial design as the ornamental or aesthetic appearance of an article, including three-dimensional shapes and two-dimensional patterns, and distinguish what can be protected from the technical aspects.
Requirements for design protection1:39
How can influencers register an industrial design?1:18
Influencers can secure industrial design protection by filing a design application with the patent office, personally or through a patent attorney. Protection is territorial, so choose countries and submit drawings.
How much an industrial design registration can cost? Term of protection1:47
Learn the cost and duration of industrial design registrations across the US, Canada, and the EU, including fees and renewal opportunities up to 25 years.

What are trade secrets?2:09
Why can trade secrets be important for influencers?1:12
How to protect trade secrets?2:12
Learn how to protect trade secrets by auditing and identifying valuable information, ensuring ownership and confidentiality, restricting access, and using non-disclosure agreements and technical safeguards.
What influencers should know when dealing with someone else’s trade secrets?1:55

Requirements

No prior knowledge is required
No specific materials are required for this course
You need a laptop or mobile device, internet connection and a browser
Good understanding of English

Description

Welcome to the course Intellectual Property Rights for Social Media Influencers.

In this course, you will learn why social media influencers should pay attention to intellectual property rights when developing their business and how to benefit from these specific rights.

Nowadays social media influence is a business for more than 10 billion dollars. Many companies have started to include it in their marketing strategies as a way to reach consumers in a more effective way.

In light of this influencers become a really valuable marketing option being able to form and direct consumers' behavior.

Social media influencers generate value with their work, value that has to be managed properly in order to become a sustainable business model.

One of the ways this value can be managed is by using different intellectual property rights.

By the end of this course, you will learn:

What types of social media influencers exist?
Why do Influencers need to understand intellectual property?
What intellectual property rights can belong to influencers?
What copyrights belong to influencers and how can they be managed?
What are the copyright rules of social media platforms for every uploaded content?
What influencers can protect as trademarks?
How can influencers protect internet domain names and what do they need to bear in mind?
How design rights can be beneficial for influencers?
What role do trade secrets play for influencers?
How publicity rights can help influencers?

This course will give you knowledge of how one social media influencer can organize and manage his or her intellectual property rights building a strong and sustainable business project.

Disclaimer:

The materials available in this course are for educational purposes only and not for the purpose of providing legal advice or opinion. You should contact an attorney to obtain advice with respect to any particular issue or problem. The aim of this course is to teach you what one social media influencer should pay attention to when it comes to intellectual property rights, but not how to solve particular legal problems that can accompany this process. The latter requires in-depth legal knowledge and expertise. The opinions expressed at or through this course are the opinions of the individual author only.

Who this course is for:

New or established social media influencers;
People who plan to become influencers in the future;
People who work for or with influencers;
Marketing agencies and experts;
Social media agencies and experts;
Everyone with an interest in the field;

Intellectual property rights for social media influencers

What you'll learn

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Course content

Section 1 - Introduction1 lecture • 6min

Section 2 - Social media influencers and intellectual property rights6 lectures • 13min

Section 3 - Social media influencers and copyright rights17 lectures • 47min

Section 4 - Social media influencers and trademarks10 lectures • 23min

Section 5 - Social media influencers and internet domain names4 lectures • 9min

Section 6 - Social media influencers and industrial designs5 lectures • 9min

Section 7 - Social media influencers and trade secrets4 lectures • 7min

Section 8 - Social media influencers and right of publicity2 lectures • 7min

Section 9 - Conclusion2 lectures • 5min

Requirements

Description

Who this course is for: