Udemy

Intuitive Branding: Build a Relevant & Authentic Brand

With clear instructions, formulas, and real world examples that make your Branding process easier!
Free tutorial
Rating: 0.0 out of 5 (0 ratings)
471 students
58min of on-demand video
English
English [Auto]

Learn Branding from a professional perspective and through a practical and intuitive approach.
Reveal and develop a brand that truly resonates with humans.
Position a brand in the audience's mind (not in a mere piece of paper).
Craft a tagline that leaves a lasting impression.
Revise, refine and simplify the business model with Branding in mind.
Complete tasks following clear instructions and real-world examples.

Requirements

  • Just the desire to learn.

Description

Intuitive Branding: Build a Relevant & Authentic Brand


// Easy comprehension

Along the way, the instructor shares many good insights that help understanding once and for all what Branding is about, so you don't have to waste time trying to figuring out by yourself or in books and articles that overcomplicate it.


// Practical approach

You will learn how to build a brand through a very practical and intuitive approach. Although it is not meant to be a complete course on Branding, it covers the main aspects of a brand in a very concise and useful way.


// Formulas and real-world examples

You will be taken by the hand and see how the instructor builds a brand following a step-by-step process with formulas and real-world examples. He encorages you to complete a project which consists in branding a business, product, service, you as professional, or any other brandable thing you want.


// Focused on the Brand Persona (the brand as a person)

The more humane a brand is, the better it will connect with people. For example, if we compare Harley Davidson with IBM, which brand is the most desired and loved? Harley Davidson for sure! The same way, Walt Disney World, Coca-Cola and McDonnald's are way more humane than 3M, Microsoft and Nikon. We can feel it, right?! So let's build a brand that people want to connect with, share and talk about.


// Target audience

Entrepreneurs, business owners, freelancers, Marketing students, Advertising students etc.

Who this course is for:

  • Entrepreneurs, business owners, marketeers, freelancers, marketing students, advertising students, etc.

Instructor

Instructor at Udemy
Fábio Garcia
  • -- Instructor Rating
  • -- Reviews
  • 471 Students
  • 1 Course

I am Fábio Garcia, an insatiable learner who also loves to teach!


// Professional background

For more than 10 years, I was a book editor for many editorial houses in the Publishing industry, but I always had a strong connection with Marketing during my youth helping my father in his businesses. Since 2018 I work exclusively with Marketing.


// Teaching style

I feel sorry for course instructors that overcomplicate things instead of making them as easy as possible without any compromise to the quality. Even though they know a lot and master many topics, they don't seek to be better instructors. Having this in mind, I make a real effort to be the most straightfoward and effective I possibly can in my courses, and I hope you notice and like it.

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