User Experience (UX) Fundamentals

Learn the fundamentals of UX (user experience) design and process.
Free tutorial
Rating: 4.4 out of 5 (4,391 ratings)
56,920 students
1hr 5min of on-demand video
English [Auto]

Describe what user experience design is and why it's important
Describe the principles of great user experience design
Describe the process you should follow to design a great user experience
Describe the skills and knowledge that you need to be a user experience professional
Describe the obstacles that are common to great user experience design and how to overcome them
Know what to do as a next step for you as a user experience professional


  • This course assumes that you have some familiarity with design at a high level, and that you have an interest in either being a user experience professional, or working with one.


Learn the fundamentals of UX (user experience) design and process.

If you design a product that people interact with, then you are designing a user experience. If you want your product to be easy to use, engaging, what people expect, and meet the goals of the organization, then you want to make sure you design an optimal user experience. In this course you will learn the basic principles, processes of good user experience, and what a user experience professional should know and be able to do. 

Examples of what is in the course: 

  1. What is user experience?

  2. What makes a user experience good?

  3. Principles of a great user experience

  4. UX Roles

  5. The skills and knowledge that a user experience professional needs

  6. The obstacles to great user experience design and how to overcome them

  and much, much more! 

  Get started now and learn the basics of user experience right away. 

Over 50,000 students have taken our online video courses.

Who this course is for:

  • People who are interested in becoming a user experience professional
  • User Experience professionals who want to see how their knowledge and skills line up with what is expected of UX professionals in the field


Susan Weinschenk, Ph.D.
  • 4.4 Instructor Rating
  • 6,840 Reviews
  • 100,735 Students
  • 17 Courses

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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